How to buy Sainsbury’s (SBRY) shares

Learn how to easily invest in Sainsbury's shares.

J Sainsbury PLC (SBRY) is a publicly traded grocery stores business based in the UK. It opened the day at 220.4p after a previous close of 220.2p. During the day the price has varied from a low of 219.836p to a high of 221.6p. The latest price was 220.1p (25 minute delay). Sainsbury's is listed on the London Stock Exchange (LSE) and employs 171,000 staff. All prices are listed in pence sterling.

How to buy shares in Sainsbury's

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: SBRY in this case.
  5. Research Sainsbury's shares. The platform should provide the latest information available.
  6. Buy your Sainsbury's shares. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

Fees for buying 100x Sainsbury's shares with popular platforms

Share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
eToro Free Stocks logo £0 $10 £0.00
£220.10 total
Capital at risk
IG Share Dealing logo £0 £250 £8.00
£228.10 total
Capital at risk
Freetrade logo £0 £1 £0.00
£220.10 total
Capital at risk
Fineco logo £0 No minimum £0.00
£220.10 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £11.95
£232.05 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £1.78
£221.88 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £7.99
£228.09 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £9.50
£229.60 total
Capital at risk

Full comparison of share dealing platforms

Sainsbury's share price (LSE:SBRY)

Use our graph to track the performance of SBRY stocks over time.

Sainsbury's price performance over time

Historical closes compared with the last close of 220.1p

1 week (2022-08-02) -0.27%
3 months (2022-05-12) -5.66%
6 months (2022-02-11) -21.56%
1 year (2021-08-12) -27.50%
2 years (2020-08-12) 13.10%
3 years (2019-08-12) 16.15%
5 years (2017-08-11) -8.90%

Is it a good time to buy Sainsbury's stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

eToro Free Stocks

Invest in Sainsbury's shares with 0% commission

  • Start investing from as little as $10
  • Pay no stamp duty on UK shares
  • Join 25 million users who trust their investments with eToro
Other fees apply. Capital at risk

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is Sainsbury's under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

Sainsbury's' current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 7x. In other words, Sainsbury's shares trade at around 7x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

However, Sainsbury's' P/E ratio is best considered in relation to those of others within the grocery stores industry or those of similar companies.

PEG ratio

Sainsbury's' "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.1655. A PEG ratio close to 1 can be interpreted as meaning shares offer reasonable value for the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Sainsbury's' future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider Sainsbury's' PEG ratio in relation to those of similar companies.


Sainsbury's' EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping £1.6 billion.

The EBITDA is a measure of a Sainsbury's' overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.

Environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Sainsbury's.

Total ESG risk score

Sainsbury's' total ESG risk: 21.82

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Sainsbury's' overall score of 21.82 (as at 12/31/2018) is pretty good – landing it in it in the 22nd percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Sainsbury's is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

To gain some more context, you can compare Sainsbury's' total ESG risk score against those of similar companies.

Environmental score

Sainsbury's' environmental score: 6.6/100

Sainsbury's' environmental score of 6.6 puts it squarely in the 3rd percentile of companies rated in the same sector. This could suggest that Sainsbury's is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Social score

Sainsbury's' social score: 8.98/100

Sainsbury's' social score of 8.98 puts it squarely in the 3rd percentile of companies rated in the same sector. This could suggest that Sainsbury's is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Governance score

Sainsbury's' governance score: 6.74/100

Sainsbury's' governance score puts it squarely in the 3rd percentile of companies rated in the same sector. That could suggest that Sainsbury's is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Controversy score

Sainsbury's' controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Sainsbury's scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Sainsbury's has, for the most part, managed to keep its nose clean.

Wondering how that compares? Below are the controversy scores of similar companies.

Environmental, social, and governance (ESG) summary

J Sainsbury PLC was last rated for ESG on: 2019-01-01.

Total ESG score 21.82
Total ESG percentile 22.08
Environmental score 6.6
Environmental score percentile 3
Social score 8.98
Social score percentile 3
Governance score 6.74
Governance score percentile 3
Level of controversy 2

Sainsbury's shares at a glance

Information last updated 2022-08-12.
Previous close220.2p
Change %-0.0454%
Information last updated 2022-08-06.
52-week range200.8p - 323.2145p
50-day moving average215.31p
200-day moving average255.385p
Wall St. target price244.38p
PE ratio7.4828
Dividend yield13.1p (6.01%)
Earnings per share (TTM)0.29p

Do Sainsbury's shares pay dividends?


Dividend yield: 6.01% of stock value


Forward annual dividend yield: 6.01% of stock value


Dividend payout ratio: 45.17% of net profits

Sainsbury's has recently paid out dividends equivalent to 6.01% of its share value annually.

Sainsbury's has paid out, on average, around 45.17% of recent net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 6.01% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), shareholders could enjoy a 6.01% return on their shares, in the form of dividend payments. In Sainsbury's's case, that would currently equate to about 13.1p per share.

While Sainsbury's's payout ratio might seem fairly standard, it's worth remembering that it may be investing much of the rest of its net profits in future growth.

The latest dividend was paid out to all shareholders who bought their shares by 8 June 2022 (the "ex-dividend date").

Sainsbury's's dividend yield is perhaps best considered in relation to those of similar companies.

Share price volatility

Over the last 12 months, Sainsbury's's shares have ranged in value from as little as 200.8p up to 323.2145p. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while Sainsbury's's is 0.3822. This would suggest that Sainsbury's's shares are less volatile than average (for this exchange).

To put Sainsbury's's beta into context you can compare it against those of similar companies.

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