How to buy Sainsbury’s shares

Sainsbury's shares have fallen -0.83% from yesterday's closing price (276.9p). Learn how to easily invest in Sainsbury's shares.

J Sainsbury PLC (SBRY) is a publicly traded grocery stores business based in the UK. It opened the day at 275.7p after a previous close of 276.9p. During the day the price has varied from a low of 273.2p to a high of 279.5p. The latest price was 274.6p (25 minute delay). Sainsbury's is listed on the London Stock Exchange (LSE) and employs 152,000 staff. All prices are listed in pence sterling.

How to buy shares in Sainsbury's

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: SBRY in this case.
  5. Research Sainsbury's shares. The platform should provide the latest information available.
  6. Buy your Sainsbury's shares. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.
Our top picks for where to buy Sainsbury's shares:

Best for

Beginner investments

IG Share Dealing image

Fees for buying 100x Sainsbury's shares with popular platforms

Share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Customer rating Platform fee Min. initial deposit Trading fee estimate
Freetrade logo ★★★★★ £0 - £9.99 No minimum £0.00
£274.60 total
Capital at risk
eToro Free Stocks logo ★★★★★ £0 $50 £0.00
£274.60 total
Capital at risk
IG Share Dealing logo ★★★★★ £0 £250 £8.00
£282.60 total
Capital at risk
XTB logo Not yet rated £0 No minimum £0.00
£274.60 total
Capital at risk
InvestEngine logo ★★★★★ 0% - 0.25% £100 £0.00
£274.60 total
Capital at risk
CMC Invest share dealing account logo Not yet rated £0 No minimum £0.00
£274.60 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo ★★★★★ £0 £1 £11.95
£286.55 total
Capital at risk
Lightyear logo Not yet rated £0 No minimum £1.00
£275.60 total
Capital at risk

Full comparison of share dealing platforms

These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Alternative ways to invest in Sainsbury's

Is it a good time to buy Sainsbury's stock?

Only you can make the decision on the time to leap. The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

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Invest in Sainsbury's shares

  • Start investing from $50
  • Pay no stamp duty on UK shares
  • Commission-free trading. Other fees may apply.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is Sainsbury's under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Sainsbury's P/E ratio, PEG ratio and EBITDA

Sainsbury's' current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 31x. In other words, Sainsbury's shares trade at around 31x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, Sainsbury's' P/E ratio is best considered in relation to those of others within the grocery stores industry or those of similar companies.

Sainsbury's' "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.2245. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Sainsbury's' future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider Sainsbury's' PEG ratio in relation to those of similar companies.

Sainsbury's' EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping £1.6 billion.

The EBITDA is a measure of a Sainsbury's' overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.

What's Sainsbury's's ESG track record?

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Sainsbury's.

Overall Sainsbury's ESG score

Sainsbury's' total ESG risk: 21.82

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Sainsbury's' overall score of 21.82 (as at 01/01/2019) is pretty good – landing it in it in the 22nd percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Sainsbury's is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

To gain some more context, you can compare Sainsbury's' total ESG risk score against those of similar companies.

Sainsbury's' environmental score: 6.6/100

Sainsbury's' environmental score of 6.6 puts it squarely in the 3rd percentile of companies rated in the same sector. This could suggest that Sainsbury's is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Sainsbury's' social score: 8.98/100

Sainsbury's' social score of 8.98 puts it squarely in the 3rd percentile of companies rated in the same sector. This could suggest that Sainsbury's is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Sainsbury's' governance score: 6.74/100

Sainsbury's' governance score puts it squarely in the 3rd percentile of companies rated in the same sector. That could suggest that Sainsbury's is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Sainsbury's' controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Sainsbury's scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Sainsbury's has, for the most part, managed to keep its nose clean.

Wondering how that compares? Below are the controversy scores of similar companies.

Frequently asked questions

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

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