How to buy Saga shares

Saga plc (SAGA) is a publicly traded insurance-diversified business based in the UK. On 19 March Saga shares plunged 9.89% to a closing position of 122.1p. However, over the last 12 months, Saga's share price has risen by an impressive 53.93% from 244p. Saga is listed on the London Stock Exchange (LSE) and employs 3,899 staff. All prices are listed in pence sterling.

Our top picks for where to buy Saga shares:

Best for

0% commission

BEST FOR

Welcome Bonus

Best for

Beginner investments

Best for

Beginners

Fees for buying 100x Saga shares with popular platforms

Share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform	Customer rating	Platform fee	Min. initial deposit	Trading fee estimate
	★★★★★	£0	£1	£0.00 £375.60 total	Go to site Capital at risk
	★★★★★	£0	$50	£0.00 £375.60 total	Go to site Capital at risk
	★★★★★	£0	£250	£8.00 £383.60 total	Go to site Capital at risk
	Not yet rated	£0	No minimum	£0.00 £375.60 total	Go to site Capital at risk
	★★★★★	£0	No minimum	£0.00 £375.60 total	Go to site Capital at risk
	★★★★★	£0	£1	£11.95 £387.55 total	Go to site Capital at risk
	★★★★★	£0	£0.01	£1.80 £377.40 total	Go to site Capital at risk

Full comparison of share dealing platforms

Alternative ways to invest in Saga

• Invest in Saga via a fund

  Buying shares in just one company can leave you more exposed to unexpected swings in the market than if you have a range of investments - a "diversified portfolio". Experts generally recommend having a broad mix of assets and funds that hold a ready-made portfolio of at least 50 different companies' shares, on the basis that drops in the value of some will be offset by rises elsewhere.

  Saga is a major part of the LSE index, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).

Is it a good time to buy Saga stock?

Only you can make the decision on the time to leap. The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

• See the technical analysis gauge

• See Saga share price (LSE:SAGA)

  Use our graph to track the performance of SAGA stocks over time.

  Share price volatility

  Over the last 12 months, Saga's shares have ranged in value from as little as 71.1p up to 268.2p. A popular way to gauge a stock's volatility is its "beta".

  Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while Saga's is 2.4778. This would suggest that Saga's shares are significantly more volatile than the average for this exchange and represent a higher risk.

• What's Saga price performance over time?

  Historical closes compared with the last close of 375.6p

  1 week (2023-03-22)	187.60%
  1 month (2023-02-28)	116.23%
  3 months (2022-12-28)	180.72%
  1 year (2022-03-29)	53.93%
  2 years (2021-03-29)	14.09%
  3 years (2020-03-27)	36.61%
  5 years (2018-03-29)	-75.63%

Invest in Saga shares

• Start investing from $50
• Pay no stamp duty on UK shares
• Commission-free trading. Other fees may apply.

Go to site

Capital at risk

Is Saga under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Saga P/E ratio, PEG ratio and EBITDA

• Saga EBITDA

Frequently asked questions

• Does Saga pay dividends?

  • Forward yield

  Forward annual dividend yield: 13.04% of stock value

  The latest dividend was paid out to all shareholders who bought their shares by 9 October 2019 (the "ex-dividend date").

  Saga dividend history

  Dividend	Type	Ex-dividend date	Payment date
  £0.013	Interim	10/10/2019	22/11/2019
  £0.01	Final	16/05/2019	28/06/2019
  £0.03	Interim	18/10/2018	23/11/2018
  £0.06	Final	17/05/2018	29/06/2018
  £0.03	Interim	12/10/2017	17/11/2017
  £0.058	Final	11/05/2017	30/06/2017
  £0.027	Interim	06/10/2016	18/11/2016
  £0.05	Final	12/05/2016	30/06/2016
  £0.022	Interim	08/10/2015	19/11/2015
  £0.041	Final	04/06/2015	30/06/2015

  Currently 31.712% of Saga shares are held by insiders and 57.348% by institutions.

• How many people work for Saga?

  Latest data suggests 3,899 work at Saga.

• When does the fiscal year end for Saga?

  Saga's fiscal year ends in January.

• Where is Saga based?

  Saga's address is: Enbrook Park, Folkestone, United Kingdom, CT20 3SE

• What is Saga's ISIN number?

  Saga's international securities identification number is: GB00BMX64W89

• How to sell Saga shares

  It's as easy to sell Saga as it is to buy! Here's how to sell Saga that you already own.

  1. Open your investment app. If you've got one with desktop access, you can log in online
  2. Go to your portfolio. This should be in the main menu
  3. Find your shares. You may be able to search your portfolio
  4. Choose how many you'd like to sell. You'll be able to review the price and see how much you'll receive
  5. Sell your Saga shares. Your investment platform will let you know when your shares are sold

• Can you buy Saga shares with a debit card?

  Most share dealing providers in the UK will let you use your debit card to top up your account and buy shares. The main ways are with a debit card, bank transfer or with Apple/Google Pay.

• What's the easiest way to buy Saga shares?

  The easiest way to get hold of some Saga shares is to sign up for a share trading app and place a market order or basic order. This type of order tells the platform that you're interested, so it'll try to execute it as quickly as it can. It could take some time for the order to go through, especially if there's a lot of volatility in Saga shares.

• Do you need to complete a W8-BEN form if you want to invest in Saga

  If you're investing in a US stock, you'll need to complete a W8-BEN form to minimise your tax liability. Whether these are automatically handled for you depends on your broker, so it would be a good idea to check with them directly.

• What is the key financial information for Saga?

  Financials

  Revenue TTM	£479.7 million
  Operating margin TTM	9.3%
  Gross profit TTM	£234.2 million
  Return on assets TTM	1.26%
  Return on equity TTM	-53.13%
  Profit margin	-60.04%
  Book value	2.85p
  Market capitalisation	£176 million

  TTM: trailing 12 months