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How to buy Saga shares | 237.2p
Own Saga shares in just a few minutes. Share price changes are updated daily.
Fact checked
Saga plc (SAGA) is a leading insurance-diversified business based in the UK. It opened the day at 243.46p after a previous close of 244p. During the day the price has varied from a low of 236p to a high of 251.81p. The latest price was 237.2p (25 minute delay). Saga is listed on the London Stock Exchange (LSE) and employs 2,500 staff. All prices are listed in pence sterling.
How to buy shares in Saga
- Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
- Open your account. You'll need your ID, bank details and national insurance number.
- Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
- Search the platform for stock code: SAGA in this case.
- Research Saga shares. The platform should provide the latest information available.
- Buy your Saga shares. It's that simple.
What's in this guide?
How has Coronavirus impacted Saga's share price?
Since the stock market crash in March caused by coronavirus, Saga's share price has had significant negative movement.
Its last market close was 127.64p, which is 81.01% down on its pre-crash value of 672p (accounting for the 13 October 2020 split) and 47.02% down on the lowest point reached during the March crash when the shares fell as low as 187.65p (accounting for the 13 October 2020 split).
If you had bought £1,000 worth of Saga shares at the start of February 2020, those shares would have been worth £377.93 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth £211.58.
Saga share price
Use our graph to track the performance of SAGA stocks over time.Saga shares at a glance
Information last updated 2020-12-18.
| Open | 243.46p |
|---|---|
| High | 251.81p |
| Low | 236p |
| Close | 237.2p |
| Previous close | 244p |
| Change | -6.8p |
| Change % | -2.787% |
| Volume | 1,505,491 |
Information last updated 2020-12-27.
| 52-week range | 118.5p - 743.8257p |
|---|---|
| 50-day moving average | 245.5p |
| 200-day moving average | 209.7028p |
| Wall St. target price | 152.5p |
| Dividend yield | 0.02p (13.04%) |
| Earnings per share (TTM) | -18.3p |
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Is it a good time to buy Saga stock?
The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
Saga price performance over time
Historical closes compared with the last close of 237.2p
| 1 month (2020-12-23) | -0.59% |
|---|---|
| 3 months (2020-10-23) | 62.69% |
| 6 months (2020-07-23) | -1.96% |
| 1 year (2020-01-19) | inf% |
|---|---|
| 2 years (2019-01-19) | inf% |
| 3 years (2018-01-19) | inf% |
| 5 years (2016-01-19) | inf% |
Is Saga under- or over-valued?
Valuing Saga stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Saga's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Saga's EBITDA
Saga's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £85.4 million.
The EBITDA is a measure of a Saga's overall financial performance and is widely used to measure a its profitability.
Saga financials
| Revenue TTM | £594.1 million |
|---|---|
| Operating margin TTM | 11.58% |
| Gross profit TTM | £372.6 million |
| Return on assets TTM | 1.89% |
| Return on equity TTM | -53.84% |
| Profit margin | -69.97% |
| Book value | 7.456p |
| Market capitalisation | £346.3 million |
TTM: trailing 12 months
Saga share dividends
We're not expecting Saga to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide.
Have Saga's shares ever split?
Saga's shares were split on a 1:15 basis on 13 October 2020. So if you had owned 15 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Saga shares – just the quantity. However, indirectly, the new 1400% higher share price could have impacted the market appetite for Saga shares which in turn could have impacted Saga's share price.
Saga share price volatility
Over the last 12 months, Saga's shares have ranged in value from as little as 118.5p up to 743.8257p. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while Saga's is 2.2568. This would suggest that Saga's shares are significantly more volatile than the average for this exchange and represent a higher risk.
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Saga overview
Saga plc provides general insurance, package and cruise holidays, and personal finance products and services in the United Kingdom. The company operates in three segments: Insurance, Travel, and Other Businesses and Central Costs. It offers car, home, health, travel, landlord, boat, motorhome, caravan, pet, and personal accident, breakdown cover, holiday, and holiday home insurance, as well as accidental death benefit products. The company also operates and delivers package tours and cruise holiday products; and provides personal loans, equity release and care funding advice, savings accounts, credit cards, and wealth management services, as well as shares ISA, share dealing, nominee, and certificated accounts. In addition, it offers domiciliary care, automotive vehicles repair, and mailing house services; markets retirement villages; and publishes Saga Magazine. The company was formerly known as Saga Limited and changed its name to Saga plc in May 2014. Saga plc was founded in 1950 and is headquartered in Folkestone, the United Kingdom.
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