How to buy Saga shares | 237.2p

Own Saga shares in just a few minutes. Share price changes are updated daily.

Fact checked

Saga plc (SAGA) is a leading insurance-diversified business based in the UK. It opened the day at 243.46p after a previous close of 244p. During the day the price has varied from a low of 236p to a high of 251.81p. The latest price was 237.2p (25 minute delay). Saga is listed on the London Stock Exchange (LSE) and employs 2,500 staff. All prices are listed in pence sterling.

How to buy shares in Saga

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: SAGA in this case.
  5. Research Saga shares. The platform should provide the latest information available.
  6. Buy your Saga shares. It's that simple.
The whole process can take as little as 15 minutes.

How has Coronavirus impacted Saga's share price?

Since the stock market crash in March caused by coronavirus, Saga's share price has had significant negative movement.

Its last market close was 127.64p, which is 81.01% down on its pre-crash value of 672p (accounting for the 13 October 2020 split) and 47.02% down on the lowest point reached during the March crash when the shares fell as low as 187.65p (accounting for the 13 October 2020 split).

If you had bought £1,000 worth of Saga shares at the start of February 2020, those shares would have been worth £377.93 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth £211.58.

Saga share price

Use our graph to track the performance of SAGA stocks over time.

Saga shares at a glance

Information last updated 2020-12-18.
Open243.46p
High251.81p
Low236p
Close237.2p
Previous close244p
Change -6.8p
Change % -2.787%
Volume 1,505,491
Information last updated 2020-12-27.
52-week range118.5p - 743.8257p
50-day moving average 245.5p
200-day moving average 209.7028p
Wall St. target price152.5p
Dividend yield 0.02p (13.04%)
Earnings per share (TTM) -18.3p
Promoted
eToro Free Stocks

Invest in Saga shares with 0% commission

Other fees may apply. Your capital is at risk.

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Share dealing platform comparison

Table: sorted by promoted deals first
Data indicated here is updated regularly
Name Product Price per trade Frequent trader rate Platform fees Brand description
Fineco
£2.95
£2.95
Zero platform fee
Your first 100 trades are free with Fineco, T&Cs apply.
Fineco Bank is good for share traders and investors looking for a complete platform and wide offer. Capital at risk.
eToro Free Stocks
0% commission, no markup, no ticket fee, no management fee
N/A
Withdrawal fee & GDP to USD deposit conversion
Capital at risk. 0% commission but other fees may apply.
IG
0% commission on US shares, and £3 on UK shares
From £5
£0 - £24 per quarter
IG is good for experienced traders, and offers learning resources for beginners, all with wide access to shares, ETFs and funds. Capital at risk.
Hargreaves Lansdown Fund and Share Account
£11.95
£5.95
No fees
Hargreaves Lansdown is the UK's number one platform for private investors, with the depth of features you'd expect from an established platform. Capital at risk.
Degiro Share Dealing
£1.75 + 0.022% (max £5.00)
£1.75 + 0.022% (max £5.00)
Portfolio transfer fees (in & out)
Degiro is widely seen as one of the best low-cost share brokers, for people who are looking to trade regularly. Capital at risk.
Interactive Investor
From £7.99 on the Investor Service Plan
From £7.99 on the Investor Service Plan
No transfer fees or exit fees. £9.99 a month on the Investor Service Plan
Open an ISA, Trading Account or SIPP you will get £100 of free trades to buy or sell any investment (new customers only).
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
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Data indicated here is updated regularly
Name Product Minimum deposit Maximum annual fee Price per trade Brand description
Interactive Investor stocks and shares ISA
Any lump sum or £25 a month
£119.88
£7.99
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
Moneyfarm stocks and shares ISA
£1500
0.75%
£0
Moneyfarm helps you meet your investment goals with fully-managed portfolios designed around you. Capital at risk.
Hargreaves Lansdown stocks and shares ISA
£100
0.45%
£11.95
Hargreaves Lansdown is the UK's biggest wealth manager. It's got everything you'll need, from beginners to experienced investors. Capital at risk.
Nutmeg stocks and shares ISA
£100
0.75%
£0
Nutmeg offers three types of portfolios. Choose the one that goes with your investment style. Capital at risk.
Saxo Markets stocks and shares ISA
No minimum deposit requirement
0.12%
£8.00
Saxo Markets offers a wide access to a range of stocks, ETFs and funds. Capital at risk.
AJ Bell stocks and shares ISA
£500
0.25%
£9.95
AJ Bell is a good all-rounder for people who to choose between shares, funds, ISAs and pensions. Capital at risk.
Fidelity stocks and shares ISA
£1000 or a regular savings plan from £50
0.35%
£10.00
Fidelity is another good all-rounder, offering a good package at a decent price. Not suited for trading shares. Capital at risk.
Legal & General stocks and shares ISA
Legal & General stocks and shares ISA
£100 or £20 a month
0.61%
N/A
Legal & General is a big financial services company which offers insurance, lifetime mortgage, pensions and stocks and shares ISAs. Capital at risk.
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Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum investment Choose from Annual fee Brand description
Interactive Investor Pension
Any lump sum or £25 a month
Over 3,000 funds
£10/month
interactive investor is a flat-fee platform, which makes it cost effective for larger portfolios. Capital at risk.
Moneyfarm Pension
£1,500 (initial investment)
7 funds
0.35%-0.75%
Moneyfarm has pensions that are matched against your risk appetite, goals and planned retirement date. Capital at risk.
AJ Bell Pension
£1,000
Over 2,000 funds
0.05-0.25%
AJ Bell has two different pension options, a self managed pension and one that is managed for you. Capital at risk.
PensionBee Pension
No minimum
7 funds
0.5% - 0.95%
Pension Bee is a newbie in the pension market. It helps consolidate your pension plans into one place. Capital at risk.
Hargreaves Lansdown Pension
£100 or £25 a month
2,500 funds
0-0.45%
Hargreaves Lansdown is the UK's biggest wealth manager. It's got three different retirement options. Capital at risk.
Saxo Markets Pension
Saxo Markets Pension
£10
Over 11,000 funds
No annual fee
Saxo Markets gives flexibility and control over your investment strategy. Capital at risk.
Penfold
Penfold
No minimum
4 portfolios
0.75-0.88%
Moneybox Pension
£1
3 funds
0.15% - 0.45% charged monthly
Manage your money with an easy-to-use Moneybox app. Capital at risk.
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Saga stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Saga price performance over time

Historical closes compared with the last close of 237.2p

1 month (2020-12-23) -0.59%
3 months (2020-10-23) 62.69%
6 months (2020-07-23) -1.96%
1 year (2020-01-19) inf%
2 years (2019-01-19) inf%
3 years (2018-01-19) inf%
5 years (2016-01-19) inf%

Is Saga under- or over-valued?

Valuing Saga stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Saga's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Saga's EBITDA

Saga's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £85.4 million.

The EBITDA is a measure of a Saga's overall financial performance and is widely used to measure a its profitability.

Saga financials

Revenue TTM £594.1 million
Operating margin TTM 11.58%
Gross profit TTM £372.6 million
Return on assets TTM 1.89%
Return on equity TTM -53.84%
Profit margin -69.97%
Book value 7.456p
Market capitalisation £346.3 million

TTM: trailing 12 months

Saga share dividends

We're not expecting Saga to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide.

Have Saga's shares ever split?

Saga's shares were split on a 1:15 basis on 13 October 2020. So if you had owned 15 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Saga shares – just the quantity. However, indirectly, the new 1400% higher share price could have impacted the market appetite for Saga shares which in turn could have impacted Saga's share price.

Saga share price volatility

Over the last 12 months, Saga's shares have ranged in value from as little as 118.5p up to 743.8257p. A popular way to gauge a stock's volatility is its "beta".

SAGA.LSE volatility(beta: 2.26)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while Saga's is 2.2568. This would suggest that Saga's shares are significantly more volatile than the average for this exchange and represent a higher risk.

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Saga overview

Saga plc provides general insurance, package and cruise holidays, and personal finance products and services in the United Kingdom. The company operates in three segments: Insurance, Travel, and Other Businesses and Central Costs. It offers car, home, health, travel, landlord, boat, motorhome, caravan, pet, and personal accident, breakdown cover, holiday, and holiday home insurance, as well as accidental death benefit products. The company also operates and delivers package tours and cruise holiday products; and provides personal loans, equity release and care funding advice, savings accounts, credit cards, and wealth management services, as well as shares ISA, share dealing, nominee, and certificated accounts. In addition, it offers domiciliary care, automotive vehicles repair, and mailing house services; markets retirement villages; and publishes Saga Magazine. The company was formerly known as Saga Limited and changed its name to Saga plc in May 2014. Saga plc was founded in 1950 and is headquartered in Folkestone, the United Kingdom.

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