How to buy Aviva shares

Aviva shares have fallen -0.35% from their previous closing price (482.4p). Learn how to easily invest in Aviva shares.

Aviva PLC (AV) is a publicly traded insurance - diversified business based in the UK which employs around 26,400 staff. Aviva is listed on the London Stock Exchange (LSE) and traded in sterling. Its current price of 480.7p is 11.1% up on its price a month ago (432.5p).

How to buy shares in Aviva

  1. Choose a platform. If you're a beginner, our share trading platform picks below can help you choose.
  2. Open your account. Provide your personal information and sign up.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: AV in this case.
  5. Research shares. The platform should provide the latest information available.
  6. Buy your shares. Place a market order or limit order with your preferred number of shares. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

Our top picks for where to buy Aviva shares

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Fees calculator for buying Aviva shares with popular apps

Both exchange rates and share prices fluctuate in real time, so the costs estimated here should be considered as a guide only. They don't factor in spreads, which can be hard to pin down. Always refer to the platform itself for availability and pricing.

Quantity of shares

1000
Platform Finder score Account fee Min. initial deposit Trade cost Link
eToro Free Stocks logo
4.39/5 ★★★★★
£0 $100 £4,855.19
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XTB logo
4.3/5 ★★★★★
£0 £0 £4,831.04
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CMC Invest share dealing account logo
4.38/5 ★★★★★
£0 £0 £4,831.04
Go to siteCapital at risk
Hargreaves Lansdown Fund and Share Account logo
4.2/5 ★★★★★
£0 £1 £4,842.99
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InvestEngine logo
4.34/5 ★★★★★
0% - 0.25% £100 £4,831.04
Go to siteCapital at risk

Full comparison of share dealing platforms

These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Alternative ways to invest in Aviva

Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including Aviva), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.

Aviva is a major part of the London stock exchange, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).

Is it a good time to buy Aviva stock?

Only you can make the decision on the time to leap... but here's some supporting information and analysis.

Use our graph to track the performance of AV stocks over time.

Share price volatility

Over the last 12 months, Aviva's shares have ranged in value from as little as 353.9662 up to 483.85. A popular way to gauge a stock's volatility is its "beta".

AV.LSE volatility(beta: 0.91)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while Aviva's is 0.909. This would suggest that Aviva's shares are less volatile than average (for this exchange).

Historical closes compared with the last close of 480.7

1 week (2024-03-10)3.44%
1 month (2024-02-15)11.14%
3 months (2023-12-17)12.00%
6 months (2023-09-17)21.27%
1 year (2023-03-16)19.52%
2 years (2022-03-16)12.87%
3 years (2021-03-17)20.63%
5 years (2019-03-17)10.25%

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is Aviva under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Aviva P/E ratio, PEG ratio and EBITDA

Aviva's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 13x. In other words, Aviva shares trade at around 13x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the United Kingdom stock market as of 09 November, 2023 (10). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, Aviva's P/E ratio is best considered in relation to those of others within the industry or those of similar companies.

Aviva's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 8.0922. Higher PEG ratios such as this can be interpreted as meaning the shares offer worse value given the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Aviva's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider Aviva's PEG ratio in relation to those of similar companies.

Aviva's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping £2.5 billion.

The EBITDA is a measure of a Aviva's overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.

Frequently asked questions

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

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