How to buy Aviva (AV) shares

Learn how to easily invest in Aviva shares.

Aviva plc
-p5.80 (-1.48%)

Aviva plc (AV) is a leading insurance-diversified business based in the UK. It opened the day at 399.8p after a previous close of 397.8p. During the day the price has varied from a low of 398.301p to a high of 405p. The latest price was 405p (25 minute delay). Aviva is listed on the London Stock Exchange (LSE) and employs 28,596 staff. All prices are listed in pence sterling.

How to buy shares in Aviva

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: AV in this case.
  5. Research Aviva shares. The platform should provide the latest information available.
  6. Buy your Aviva shares. It's that simple.
The whole process can take as little as 15 minutes.

How has coronavirus impacted Aviva's share price?

Since the stock market crash that started in February 2020, Aviva's share price has had significant positive movement.

Its last market close was 411.2p, which is 1.73% up on its pre-crash value of 404.1p and 99.90% up on the lowest point reached during the March 2020 crash when the shares fell as low as 205.7p.

If you had bought £1,000 worth of Aviva shares at the start of February 2020, those shares would have been worth £525.66 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth £1,024.42.

Aviva share price (LSE:AV)

Use our graph to track the performance of AV stocks over time.

Aviva shares at a glance

Information last updated 2021-07-09.
Previous close397.8p
Change %1.81%
Information last updated 2021-07-28.
52-week range253.6622p - 426.6p
50-day moving average394.7269p
200-day moving average387.8632p
Wall St. target price551.33p
PE ratio5.5544
Dividend yield21p (5.44%)
Earnings per share (TTM)69.8p
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Invest in Aviva shares with 0% commission

Other fees apply. Your capital is at risk.

  • Unlimited trades, with no dealing charges or management fees
  • Pay no stamp duty on UK shares (saving 0.5%)
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Capital at risk

Fees for buying 100x Aviva shares with popular platforms

Share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
eToro Free Stocks logo £0 $200 £0.00
£405.00 total
Capital at risk
Freetrade logo £0 No minimum £0.00
£405.00 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £1.81
£406.81 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £11.95
£416.95 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £7.99
£412.99 total
Capital at risk
Fineco logo £0 No minimum £0.00
£405.00 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £9.50
£414.50 total
Capital at risk

Full comparison of share dealing platforms

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Aviva stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Aviva price performance over time

Historical closes compared with the last close of 405p

1 month (2021-06-30) -0.22%
3 months (2021-04-30) 1.17%

Is Aviva under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

Aviva's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 6x. In other words, Aviva shares trade at around 6x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

However, Aviva's P/E ratio is best considered in relation to those of others within the insurance-diversified industry or those of similar companies.

PEG ratio

Aviva's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.1555. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Aviva's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider Aviva's PEG ratio in relation to those of similar companies.


Aviva's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping £4 billion.

The EBITDA is a measure of a Aviva's overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.


Revenue TTM £40 billion
Operating margin TTM 9.24%
Gross profit TTM £8.6 billion
Return on assets TTM 0.49%
Return on equity TTM 10.41%
Profit margin 7%
Book value 4.929p
Market capitalisation £15.2 billion

TTM: trailing 12 months

Environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Aviva.

Total ESG risk score

Aviva's total ESG risk: 26.64

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Aviva's overall score of 26.64 (as at 12/31/2018) is pretty good – landing it in it in the 37th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Aviva is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

To gain some more context, you can compare Aviva's total ESG risk score against those of similar companies.

Environmental score

Aviva's environmental score: 4.45/100

Aviva's environmental score of 4.45 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Aviva is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Social score

Aviva's social score: 14.07/100

Aviva's social score of 14.07 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Aviva is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Governance score

Aviva's governance score: 13.12/100

Aviva's governance score puts it squarely in the 5th percentile of companies rated in the same sector. That could suggest that Aviva is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Controversy score

Aviva's controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Aviva scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Aviva has, for the most part, managed to keep its nose clean.

Wondering how that compares? Below are the controversy scores of similar companies.

Environmental, social, and governance (ESG) summary

Aviva plc was last rated for ESG on: 2019-01-01.

Total ESG score 26.64
Total ESG percentile 37.04
Environmental score 4.45
Environmental score percentile 5
Social score 14.07
Social score percentile 5
Governance score 13.12
Governance score percentile 5
Level of controversy 2

Aviva share dividends


Dividend yield: 5.44% of stock value


Forward annual dividend yield: 5.38% of stock value


Dividend payout ratio: 39.71% of net profits

Aviva has recently paid out dividends equivalent to 5.44% of its share value annually.

Aviva has paid out, on average, around 39.71% of recent net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 5.38% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), shareholders could enjoy a 5.38% return on their shares, in the form of dividend payments. In Aviva's case, that would currently equate to about 21p per share.

While Aviva's payout ratio might seem fairly standard, it's worth remembering that it may be investing much of the rest of its net profits in future growth.

The latest dividend was paid out to all shareholders who bought their shares by 7 April 2021 (the "ex-dividend date").

Aviva's dividend yield is perhaps best considered in relation to those of similar companies.

Have Aviva's shares ever split?

Aviva's shares were split on a 12:11 basis on 24 March 2009. So if you had owned 11 shares the day before before the split, the next day you'd have owned 12 shares. This wouldn't directly have changed the overall worth of your Aviva shares – just the quantity. However, indirectly, the new 8.3% lower share price could have impacted the market appetite for Aviva shares which in turn could have impacted Aviva's share price.

Share price volatility

Over the last 12 months, Aviva's shares have ranged in value from as little as 253.6622p up to 426.6p. A popular way to gauge a stock's volatility is its "beta".

AV.LSE volatility(beta: 1.26)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while Aviva's is 1.2644. This would suggest that Aviva's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

To put Aviva's beta into context you can compare it against those of similar companies.

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