How to buy Aviva (AV) shares

Learn how to easily invest in Aviva shares.

Aviva PLC
LSE: AV - GBX
p443.30
- p0.40 ( - 0.09%)
INSURANCE-DIVERSIFIED

Aviva PLC (AV) is a publicly traded insurance-diversified business based in the UK. It opened the day at 445.5p after a previous close of 443.7p. During the day the price has varied from a low of 442.8p to a high of 447.7p. The latest price was 443.0452p (25 minute delay). Aviva is listed on the London Stock Exchange (LSE) and employs 22,062 staff. All prices are listed in pence sterling.

How to buy shares in Aviva

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: AV in this case.
  5. Research Aviva shares. The platform should provide the latest information available.
  6. Buy your Aviva shares. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

Fees for buying 100x Aviva shares with popular platforms

Share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
eToro Free Stocks logo £0 $50 £0.00
£443.05 total
Capital at risk
IG Share Dealing logo £0 £250 £8.00
£451.05 total
Capital at risk
Freetrade logo £0 £1 £0.00
£443.05 total
Capital at risk
Fineco logo £0 No minimum £0.00
£443.05 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £11.95
£455.00 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £1.81
£444.86 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £7.99
£451.04 total
Capital at risk
iWeb logo £0 £1 £0.00
£443.05 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £9.50
£452.55 total
Capital at risk

Full comparison of share dealing platforms

Aviva share price (LSE:AV)

Use our graph to track the performance of AV stocks over time.

Aviva price performance over time

Historical closes compared with the last close of 443.0452p

1 month (2023-01-05) -1.26%
3 months (2022-11-08) 2.11%
6 months (2022-08-08) 8.03%
1 year (2022-02-08) -24.20%
2 years (2021-02-08) -1.86%
3 years (2020-02-07) -17.43%
5 years (2018-02-08) -31.76%

Is it a good time to buy Aviva stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

We do not make any representations or warranty on the accuracy or completeness of the information that is provided on this page.

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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is Aviva under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

Aviva's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 46x. In other words, Aviva shares trade at around 46x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, Aviva's P/E ratio is best considered in relation to those of others within the insurance-diversified industry or those of similar companies.

PEG ratio

Aviva's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 5.4607. Higher PEG ratios such as this can be interpreted as meaning the shares offer worse value given the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Aviva's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider Aviva's PEG ratio in relation to those of similar companies.

Environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Aviva.

Total ESG risk score

Aviva's total ESG risk: 26.64

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Aviva's overall score of 26.64 (as at 12/31/2018) is pretty good – landing it in it in the 37th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Aviva is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

To gain some more context, you can compare Aviva's total ESG risk score against those of similar companies.

Environmental score

Aviva's environmental score: 4.45/100

Aviva's environmental score of 4.45 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Aviva is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Social score

Aviva's social score: 14.07/100

Aviva's social score of 14.07 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Aviva is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Governance score

Aviva's governance score: 13.12/100

Aviva's governance score puts it squarely in the 5th percentile of companies rated in the same sector. That could suggest that Aviva is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Controversy score

Aviva's controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Aviva scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Aviva has, for the most part, managed to keep its nose clean.

Wondering how that compares? Below are the controversy scores of similar companies.

Environmental, social, and governance (ESG) summary

Aviva PLC was last rated for ESG on: 2019-01-01.

Total ESG score 26.64
Total ESG percentile 37.04
Environmental score 4.45
Environmental score percentile 5
Social score 14.07
Social score percentile 5
Governance score 13.12
Governance score percentile 5
Level of controversy 2

Aviva shares at a glance

Information last updated 2023-02-08.
Open445.5p
High447.7p
Low442.8p
Close443.0452p
Previous close443.7p
Change-0.6548p
Change %-0.1476%
Volume1,157,074
Information last updated 2023-01-31.
52-week range334.2394p - 472.094p
50-day moving average447.346p
200-day moving average436.5148p
Wall St. target price511.91p
PE ratio45.57
Dividend yield29.6p (6.48%)
Earnings per share (TTM)0.1p

Aviva share dividends

6.5%

Dividend yield: 6.48% of stock value

6.5%

Forward annual dividend yield: 6.48% of stock value

Aviva has recently paid out dividends equivalent to 6.48% of its share value annually.

The latest dividend was paid out to all shareholders who bought their shares by 17 August 2022 (the "ex-dividend date").

Aviva's dividend yield is perhaps best considered in relation to those of similar companies.

Share price volatility

Over the last 12 months, Aviva's shares have ranged in value from as little as 334.2394p up to 472.094p. A popular way to gauge a stock's volatility is its "beta".

AV.LSE volatility(beta: 1.05)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while Aviva's is 1.0549. This would suggest that Aviva's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

To put Aviva's beta into context you can compare it against those of similar companies.

Frequently asked questions

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

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