How to buy Direct Line Insurance Group (DLG) shares

Learn how to easily invest in Direct Line Insurance Group shares.

Direct Line Insurance Group plc
LSE: DLG - GBX
INSURANCE-DIVERSIFIED
p299.50
+p1.80 (+0.60%)

Direct Line Insurance Group plc (DLG) is a leading insurance-diversified business based in the UK. It opened the day at 289.2p after a previous close of 289p. During the day the price has varied from a low of 288.9p to a high of 292.4p. The latest price was 292.4p (25 minute delay). Direct Line Insurance Group is listed on the London Stock Exchange (LSE) and employs 10,807 staff. All prices are listed in pence sterling.

How to buy shares in Direct Line Insurance Group

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: DLG in this case.
  5. Research Direct Line Insurance Group shares. The platform should provide the latest information available.
  6. Buy your Direct Line Insurance Group shares. It's that simple.
The whole process can take as little as 15 minutes.

How has coronavirus impacted Direct Line Insurance Group's share price?

Since the stock market crash that started in February 2020, Direct Line Insurance Group's share price has had significant negative movement.

Its last market close was 297.3p, which is 11.44% down on its pre-crash value of 335.7p and 31.90% up on the lowest point reached during the March 2020 crash when the shares fell as low as 225.4p.

If you had bought £1,000 worth of Direct Line Insurance Group shares at the start of February 2020, those shares would have been worth £669.31 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth £875.43.

Direct Line Insurance Group share price (LSE:DLG)

Use our graph to track the performance of DLG stocks over time.

Direct Line Insurance Group shares at a glance

Information last updated 2021-07-09.
Open289.2p
High292.4p
Low288.9p
Close292.4p
Previous close289p
Change3.4p
Change %1.1765%
Volume2,193,026
Information last updated 2021-07-30.
52-week range259.3782p - 345.3221p
50-day moving average292.4371p
200-day moving average303.5441p
Wall St. target price379.93p
PE ratio11.6353
Dividend yield22.1p (7.39%)
Earnings per share (TTM)25.5p
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Fees for buying 100x Direct Line Insurance Group shares with popular platforms

Share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
eToro Free Stocks logo £0 $200 £0.00
£292.40 total
Capital at risk
Fineco logo £0 No minimum £0.00
£292.40 total
Capital at risk
Freetrade logo £0 No minimum £0.00
£292.40 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £1.79
£294.19 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £11.95
£304.35 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £7.99
£300.39 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £9.50
£301.90 total
Capital at risk

Full comparison of share dealing platforms

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Direct Line Insurance Group stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Direct Line Insurance Group price performance over time

Historical closes compared with the last close of 292.4p

1 month (2021-07-02) 1.99%
3 months (2021-04-30) 2.56%

Is Direct Line Insurance Group under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

Direct Line Insurance Group's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 12x. In other words, Direct Line Insurance Group shares trade at around 12x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

PEG ratio

Direct Line Insurance Group's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.8335. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Direct Line Insurance Group's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

EBITDA

Direct Line Insurance Group's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £603.2 million.

The EBITDA is a measure of a Direct Line Insurance Group's overall financial performance and is widely used to measure a its profitability.

Financials

Revenue TTM £3.2 billion
Operating margin TTM 16.69%
Gross profit TTM £1.3 billion
Return on assets TTM 3.53%
Return on equity TTM 12.17%
Profit margin 11.38%
Book value 2.253p
Market capitalisation £4 billion

TTM: trailing 12 months

Environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Direct Line Insurance Group.

Total ESG risk score

Direct Line Insurance Group's total ESG risk: 22.25

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Direct Line Insurance Group's overall score of 22.25 (as at 12/31/2018) is excellent – landing it in it in the 16th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Direct Line Insurance Group is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Environmental score

Direct Line Insurance Group's environmental score: 5.87/100

Direct Line Insurance Group's environmental score of 5.87 puts it squarely in the 9th percentile of companies rated in the same sector. This could suggest that Direct Line Insurance Group is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Social score

Direct Line Insurance Group's social score: 13.75/100

Direct Line Insurance Group's social score of 13.75 puts it squarely in the 9th percentile of companies rated in the same sector. This could suggest that Direct Line Insurance Group is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Governance score

Direct Line Insurance Group's governance score: 15.63/100

Direct Line Insurance Group's governance score puts it squarely in the 9th percentile of companies rated in the same sector. That could suggest that Direct Line Insurance Group is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Controversy score

Direct Line Insurance Group's controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Direct Line Insurance Group scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Direct Line Insurance Group has, for the most part, managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Direct Line Insurance Group plc was last rated for ESG on: 2019-01-01.

Total ESG score 22.25
Total ESG percentile 15.54
Environmental score 5.87
Environmental score percentile 9
Social score 13.75
Social score percentile 9
Governance score 15.63
Governance score percentile 9
Level of controversy 2

Direct Line Insurance Group share dividends

7.4%

Dividend yield: 7.39% of stock value

7.4%

Forward annual dividend yield: 7.39% of stock value

3.0%

Dividend payout ratio: 3.04% of net profits

Direct Line Insurance Group has recently paid out dividends equivalent to 7.39% of its share value annually.

Direct Line Insurance Group has paid out, on average, around 3.04% of recent net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 7.39% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), shareholders could enjoy a 7.39% return on their shares, in the form of dividend payments. In Direct Line Insurance Group's case, that would currently equate to about 22.1p per share.

While Direct Line Insurance Group's payout ratio might seem low, this can signify that the company is investing more in its future growth.

The latest dividend was paid out to all shareholders who bought their shares by 7 April 2021 (the "ex-dividend date").

Have Direct Line Insurance Group's shares ever split?

Direct Line Insurance Group's shares were split on a 11:12 basis on 29 June 2015. So if you had owned 12 shares the day before before the split, the next day you'd have owned 11 shares. This wouldn't directly have changed the overall worth of your Direct Line Insurance Group shares – just the quantity. However, indirectly, the new 9.1% higher share price could have impacted the market appetite for Direct Line Insurance Group shares which in turn could have impacted Direct Line Insurance Group's share price.

Share price volatility

Over the last 12 months, Direct Line Insurance Group's shares have ranged in value from as little as 259.3782p up to 345.3221p. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while Direct Line Insurance Group's is 0.4751. This would suggest that Direct Line Insurance Group's shares are less volatile than average (for this exchange).

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