How to buy Direct Line shares

Direct Line shares have increased 0.30% from yesterday's closing price (135p). Learn how to easily invest in Direct Line shares.

Direct Line Insurance Group plc (DLG) is a publicly traded insurance-diversified business based in the UK. In the week up to 15 March Direct Line shares plunged 13.59% to a closing position of 152p. Over the last 12 months, Direct Line's share price has fallen by an alarming 51.57% from 279.6p. Direct Line is listed on the London Stock Exchange (LSE) and employs 9,387 staff. All prices are listed in pence sterling.

How to buy shares in Direct Line

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: DLG in this case.
  5. Research Direct Line shares. The platform should provide the latest information available.
  6. Buy your Direct Line shares. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.
Our top picks for where to buy Direct Line shares:

Best for

Beginner investments

IG Share Dealing image

Fees for buying 100x Direct Line shares with popular platforms

Share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Customer rating Platform fee Min. initial deposit Trading fee estimate
Freetrade logo ★★★★★ £0 £1 £0.00
£135.40 total
Capital at risk
eToro Free Stocks logo ★★★★★ £0 $50 £0.00
£135.40 total
Capital at risk
IG Share Dealing logo ★★★★★ £0 £250 £8.00
£143.40 total
Capital at risk
CMC Invest logo Not yet rated £0 No minimum £0.00
£135.40 total
Capital at risk
Fineco logo ★★★★★ £0 No minimum £0.00
£135.40 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo ★★★★★ £0 £1 £11.95
£147.35 total
Capital at risk
Degiro Share Dealing logo ★★★★★ £0 £0.01 £1.77
£137.17 total
Capital at risk

Full comparison of share dealing platforms

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Alternative ways to invest in Direct Line

Is it a good time to buy Direct Line stock?

Only you can make the decision on the time to leap. The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

Promoted
IG bxs hero

Invest in Direct Line shares with IG

  • No commission on US shares
  • More than 13,000 shares to invest in
  • Open your account in minutes

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is Direct Line under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Direct Line P/E ratio, PEG ratio and EBITDA

Direct Line's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.5586. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Direct Line's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider Direct Line's PEG ratio in relation to those of similar companies.

Direct Line's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £190.7 million.

The EBITDA is a measure of a Direct Line's overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.

What's Direct Line's ESG track record?

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Direct Line.

Overall Direct Line ESG score

Direct Line's total ESG risk: 22.25

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Direct Line's overall score of 22.25 (as at 01/01/2019) is excellent – landing it in it in the 16th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Direct Line is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

To gain some more context, you can compare Direct Line's total ESG risk score against those of similar companies.

Direct Line's environmental score: 5.87/100

Direct Line's environmental score of 5.87 puts it squarely in the 9th percentile of companies rated in the same sector. This could suggest that Direct Line is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Direct Line's social score: 13.75/100

Direct Line's social score of 13.75 puts it squarely in the 9th percentile of companies rated in the same sector. This could suggest that Direct Line is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Direct Line's governance score: 15.63/100

Direct Line's governance score puts it squarely in the 9th percentile of companies rated in the same sector. That could suggest that Direct Line is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Direct Line's controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Direct Line scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Direct Line has, for the most part, managed to keep its nose clean.

Wondering how that compares? Below are the controversy scores of similar companies.

Frequently asked questions

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Ask an Expert

You are about to post a question on finder.com:

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder.com provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and Terms of Use.

Questions and responses on finder.com are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site