Juventus is Italy’s most successful club having won a record 36 official league titles (Scudetto), 14 Coppa Italia titles and nine Supercoppa titles.
Nicknamed the Old Lady, the club was founded in 1897 as Sport-Club Juventus before being renamed Football-Club Juventus two years later. Inspired by the English club Notts County, the famous black and white striped shirts ply their trade at the Allianz Arena in Turin, which they moved into in 2011.
Majority-owned by the Agnellli family, with a value of $1.95bn it is currently ranked 11th in the global rich list, compiled by Forbes.
Juventus is listed on the Milan Stock Exchange (MTA) and has the ticker name of JUVE. This guide will explain how to invest in the club and the risks and rewards of doing so.
How to buy Juventus stock
As Juventus F.C is a Public Limited Company (PLC) – it is listed on the stock exchange, meaning buying shares is fairly straightforward. This means buying shares is fairly straightforward. Simply follow the steps below to become a shareholder.
Choose a broker or trading platform. Different platforms have different fees and account options, so it’s important you pick the one that best suits your investing needs. You can compare a range of share-trading platforms that let you invest in football clubs below.
Open a share-trading account. Once you’ve selected which broker or platform you’d like to use, you’ll need to open an account with a share-trading platform or broker to start investing.
Deposit funds. All brokers will let you deposit in pounds, then will either convert your funds into US dollars or leave them as pounds. If your funds are left in pounds, it’s likely you’ll need to pay a foreign exchange fee on each trade, which can end up costing more overall.
Buy football club shares. Once your account is set up and funded, you can begin buying and selling shares.
We analysed all popular share dealing platforms in the UK using 35 data points and combined this with our expert insight from using the apps. The platforms we've selected as best for each category offer stand-out features or a unique combination of elements for a specific aspect of investing. If we show a "Promoted for" pick, it's been chosen from among our partners and is based on factors that include special features or offers, and the commission we receive. Keep in mind that our picks may not always be the best for you – it's important to compare for yourself. More details in our full methodology.
Juventus share price
When it comes to investing, the share price of listed football clubs should in theory be driven by the same as any other share; future profit outlook, as well as supply and demand.
Despite recent success, Juventus has been no stranger to controversy in its past. In 2006 the club was rocked when the Calciopoli match-fixing scandal – involving former general manager Luciano Moggi – eventually cost the club relegation to Serie B, as well as its 2005 and 2006 Serie A titles.
Despite being docked nine points, Juve bounced straight back into the top flight but suffered a few years of obscurity – until in 2010 Andrea Agnelli rose to president, effectively ushering in a new era for the club.
Having missed out on the Scudetto to Inter Milan in the 2020-21 season, the club recently announced the rehiring of Massimiliano Allegri, who guided the team to five consecutive titles during his first tenure as manager between 2014 and 2019.
Nick Train, a fund manager at Lindsell Train Limited – a shareholder in Juventus – said short term performance on the field is not a major concern to him when investing.
“The allure to us of live sports franchises is the loyal fan base that is more valued by advertisers than almost any other entertainment medium,” said Train. “Out of a universe of 12 quoted soccer clubs we own three unique franchises; Juventus, Manchester United and Celtic, which all could be readily described as national icons.
“Juventus was established in 1897 and has the best supporter base in Italy – amply illustrated when the club was relegated for a season to Serie B in 2007, during which time Italian TV viewing figures for Serie B exceeded Serie A. The club has won more trophies than any other in Italy, and is amongst the select few which actually own their own stadiums.
”
Take a look at Juventus’ share price performance over the last three months on the graph below. It’s always important to remember past performance is no indication of future results.
Alternative ways to invest in Juventus
If you’d prefer not to invest directly in Juventus, you could invest in some of its sponsors or global partners. Football club sponsors provide funds directly to football clubs to buy new kit and equipment as well as travel to games.
Take a deeper dive into stocks
If you're interested in investing in the industry, take a closer look at what companies in this industry do and how the stocks have historically performed. Keep in mind that positive past performance doesn't guarantee that a stock will continue to rise in the future.
1. Adidas (ADDDF)
adidas AG, together with its subsidiaries, designs, develops, produces, and markets athletic and sports lifestyle products in Europe, the Middle East, Africa, North America, Greater China, the Asia-Pacific, and Latin America. It offers footwear, apparel, and accessories and gear, such as bags and balls under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores; mono-branded franchise stores and shop-in-shops; and wholesale and its e-commerce channels.
Adidas stock opened the day at $239.43 after a previous close of $239.34. The latest price was $245.00 (25-minute delay). Adidas is listed on the OTCQX (a marketplace for buying and selling "over the counter" stocks which aren't listed on a formal stock exchange), has a trailing 12-month revenue of around USD21.4 billion and employs 51,561 staff.
Stellantis N. V. engages in the design, engineering, manufacturing, distribution, and sale of automobiles and light commercial vehicles, engines, transmission systems, metallurgical products, mobility services, and production systems worldwide. It provides luxury and premium vehicles; sport utility vehicles; American and European brand vehicles; and parts and services, as well as retail and dealer financing, leasing, and rental services.
Stellantis stock opened the day at $24.48 after a previous close of $24.86. The latest price was $24.60 (25-minute delay). Stellantis is listed on the NYSE, has a trailing 12-month revenue of around USD$189.5 billion and employs 258,275 staff.
Allianz Technology Trust PLC is a closed-ended equity mutual fund launched and managed by Allianz Global Investors GmbH. The fund invests in the public equity markets across the globe. It invests in stocks of companies operating in the technology, media, and telecoms sector.
Allianz Technology Trust stock opened the day at 338.00p after a previous close of 343.00p. The latest price was 335.00p (25-minute delay). Allianz Technology Trust is listed on the London Stock Exchange (LSE) and has a trailing 12-month revenue of around $430.2 million. All prices are listed in pence sterling.
Electronic Arts Inc. develops, markets, publishes, and distributes games, content, and services for game consoles, PCs, mobile phones, and tablets worldwide. It develops and publishes games and services across various genres, such as sports, racing, first-person shooter, action, role-playing, and simulation primarily under the Battlefield, The Sims, Apex Legends, Need for Speed, and license games from others, including FIFA, Madden NFL, UFC, and Star Wars brands.
Electronic Arts stock opened the day at $128.49 after a previous close of $128.14. The latest price was $127.31 (25-minute delay). Electronic Arts is listed on the NASDAQ, has a trailing 12-month revenue of around USD£7.7 billion and employs 13,400 staff.
CyberAgent, Inc. engages in the media, internet advertising, game, and investment development businesses primarily in Japan. The company operates Ameba, a blog service; Tapple for online dating; AWA, a music streaming service; and WinTicket for online betting.
CyberAgent Inc ADR stock opened the day at $3.52 after a previous close of $3.17. The latest price was $3.60 (25-minute delay). CyberAgent Inc ADR is listed on the PINK, has a trailing 12-month revenue of around USD$745.7 billion and employs 7,251 staff.
If the Covid crisis has taught us anything, it is to expect the unexpected. When it comes to football, the thought of watching an entire season with no fans in the stadiums would have been barely believable two years ago, but it happened.
While the long-term consequences of the Covid shutdown on football clubs is still uncertain, for investors such as Train, when it comes to taking a stake in the world’s largest sports franchises, it is crucial to try and shut out the noise.
Train adopts what is known as a long-term approach to investing. This means when he buys a company, he is prepared to wade out any short-term market moves (known as volatility) and invest for a period of three or more years. This means results on the field and recent scandals such as the European Super League, do not not overly influence his decision to buy or sell. This is something he says all investors should bear in mind when considering buying shares in a football club.
Juventus history
Despite its troubles at the start of this century, Juventus’ history is one of domestic dominance. However on the European front, the Turin giants have only won the European Cup twice, beating Liverpool in 1985 and lifting the Champions League trophy in 1996 after defeating Ajax.
Two more finals followed quickly after in 1997 and 1998, but the Old Lady lost out to Borussia Dortmund and Real Madrid respectively. Juventus was also part of an all Italian Champions League final in 2003 but lost out to AC Milan on penalties after the game ended 0–0.
Bottom line
While the thought of investing in Juventus might seem a fun idea, it must remembered these are not novelty shares, you are buying real shares in a real company. This can bring both risks – namely you won’t get all your money back – and rewards – namely you might make some money if you wish to sell your investment later.
However, like watching the beautiful game, investing in football franchises offers something unique and valuable for investors. It might not quite match a stoppage time winner to beat fierce rivals AC Milan or Torino, but for those willing to be patient, the rewards might prove to be just as exciting.
Compare share dealing platforms
Other clubs you can buy shares in
Interested in buying shares in another football club? Luckily Juventus isn’t the only football team you can buy shares in – you can also buy shares in clubs such as Manchester United, Celtic and Borussia Dortmund amongst others. See the table below for all the current football clubs that you can buy shares in.
Note: not all football clubs are Public Limited Companies (PLC) and therefore you can’t buy and sell shares in them.
Yes. According to Deloitte, Juventus’s net debt was €357.8m in the year to last June. (Source: https://news.sky.com/story/the-rich-revenues-and-huge-debts-behind-the-super-league-dozen-12281465) According to Deloitte, Juventus’ revenue fell by €61.8m (13%) to €397.9m in 2020, which was largely a result of the Covid-19 pandemic.
On April 13, 2021, Forbes valued Juventus at £1.95bn, which placed it as the 11th most valuable club in the world.
The Agnelli family hold a 63.8% stake in Juventus, making them the majority shareholder. The Agnelli family is an Italian multi-industry business dynasty founded by Giovanni Agnelli, who was one of the founders of Piedmont, which later became the FIAT Motor Company. The family have managed Juventus almost continuously since 1923, and in 2010 Andrea Agnelli became chairman.
Adam Lewis is a freelance journalist and content editor at Last Word Media, with over 20 years of experience in financial journalism. A five-time award winner, he’s written for a range of specialist trade publications including Portfolio Adviser, Investment Week and Trustnet.
Ever wondered how to invest in SJPA ETF? Learn more about it now and find out where you can invest in it. Compare ETF brokers to start investing today.
Ever wondered how to invest in FTAL ETF? Learn more about it now and find out where you can invest in it. Compare ETF brokers to start investing today.
Ever wondered how to invest in FLGB ETF? Learn more about it now and find out where you can invest in it. Compare ETF brokers to start investing today.
Ever wondered how to invest in HUKX ETF? Learn more about it now and find out where you can invest in it. Compare ETF brokers to start investing today.
Thinking about buying shares in Flutter Entertainment? We explain how to do it and compare a range of providers who will give you access to global markets.
Sales of Reckitt Bencksier products like Dettol have risen due to coronavirus. Here’s how you can invest in Dettol, by buying Reckitt Benckiser shares.
Ever wondered how to buy shares in Wincanton? We explain how and compare a range of providers that can give you access to many brands, including Wincanton.
Ever wondered how to buy shares in United Utilities? We explain how and compare a range of providers that can give you access to many brands, including United Utilities.
Find out how to buy shares in RELX, see its share prices over the last three months and check out our must-do checklist if you’re looking to invest.
Feedback
How likely would you be to recommend finder to a friend or colleague?
0
1
2
3
4
5
6
7
8
9
10
Very UnlikelyExtremely Likely
Required
Thank you for your feedback.
Our goal is to create the best possible product, and your thoughts, ideas and suggestions play a major role in helping us identify opportunities to improve.
Advertiser Disclosure
finder.com is an independent comparison platform and information service that aims to provide you with the tools you need to make better decisions. While we are independent, the offers that appear on this site are from companies from which finder.com receives compensation. We may receive compensation from our partners for placement of their products or services. We may also receive compensation if you click on certain links posted on our site. While compensation arrangements may affect the order, position or placement of product information, it doesn't influence our assessment of those products. Please don't interpret the order in which products appear on our Site as any endorsement or recommendation from us. finder.com compares a wide range of products, providers and services but we don't provide information on all available products, providers or services. Please appreciate that there may be other options available to you than the products, providers or services covered by our service.
We update our data regularly, but information can change between updates. Confirm details with the provider you're interested in before making a decision.
