How to buy Google shares | $130.86

You’re probably familiar with Google, it pretty much powers our entire lives — whether we’re looking up directions to the airport, wondering how many miles per hour tortoises travel*, or finding out exactly how you can invest in major technology companies. If you’re wondering if you can buy shares in Google, you can — sort of.

You can’t invest in Google specifically, but you can invest in its parent company, Alphabet. Alphabet also owns Fitbit, Waze, Nest and YouTube, among many others so you’d be investing in all of these brands in one fell swoop.

*If you’re wondering, it’s about 0.13 to 0.3 mph.

Can I buy Google shares?

While you can't invest directly in Google, you can buy Alphabet Co. shares, which is the company that owns Google. Alphabet Co. is listed on the NASDAQ with stock code GOOGL.US the current share price is $130.86 (25 minute delay).

Google is owned by Alphabet Co. (GOOGL) a leading Interactive Media & Services business based in the USA. It opened the day at $133.28, after a previous close of $132.31. During the day the price has varied from a low of $130.36 to a high of $134.05. The latest price was $130.86 (25 minute delay). Google (GOOGL) is listed on the NASDAQ and employs 181798 staff. All prices are listed in US Dollar.

How to buy shares in Google

1. Choose a share-dealing platform. If you’re a beginner, our table below can help you choose.
2. Open your account. You’ll need your ID, bank details and national insurance number.
3. Confirm your payment details. You’ll need to fund your account with a bank transfer, debit card or credit card.
4. Search the platform for stock code: GOOGL in this case.
5. Research Google (Alphabet Co. ) shares. The platform should provide the latest information available.
6. Buy your Google (Alphabet Co. ) shares. It's that simple.

• Google (Alphabet Co. ) live prices
• Google (Alphabet Co. ) profile

Google (Alphabet Co. ) share price

Use our graph to track the performance of GOOGL stocks over time.

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Capital at risk

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

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Why invest in Google?

Google is one of the largest companies in the world — it’s the go-to search engine for most people, and one of the few brands with a name used as a verb, such as “I just Googled how to buy Google shares and it turns out it’s super easy.”

Alphabet has seen some great growth over the years. It went public on the NASDAQ in August 2004 at $54.16 per share (about £40). Today, shares are up by more than 5,000%.

An overview of Alphabet Co. the parent company of Google

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play store; and Fitbit wearable devices, Google Nest home products, Pixel phones, and other devices, as well as in the provision of YouTube non-advertising services. The Google Cloud segment offers infrastructure, cybersecurity, data, analytics, AI, and machine learning, and other services; Google Workspace that include cloud-based collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells health technology and internet services. The company was founded in 1998 and is headquartered in Mountain View, California.

Frequently asked questions

• How many people work for Alphabet Co.?

  Latest data suggests 181798 work at Alphabet Co.

• When does the fiscal year end for Alphabet Co.?

  Alphabet Co.'s fiscal year ends in December.

• Where is Alphabet Co. based?

  Alphabet Co.'s address is: 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043

• What is Alphabet Co. 's ISIN number?

  Alphabet Co.'s ISIN is: US02079K3059

• Is Google one of the FAANG stocks?

  Yes. Google is the “G” in “FAANG”, despite it actually representing its parent company, Alphabet. The other FAANGs are Facebook, Apple, Amazon and Netflix.

• What’s the difference between Alphabet class A, B and C shares?

  Alphabet has several different share classes, all of which have different voting rights. You might also find that their share prices are slightly different, but this won’t be significant.

  “A” shares each have 1 vote, “B” shares have 10 votes and “C” shares don’t get voting rights. You’re not able to buy class B shares as they’re held by insiders.