You’re probably familiar with Google, it pretty much powers our entire lives — whether we’re looking up directions to the airport, wondering how many miles per hour tortoises travel*, or finding out exactly how you can invest in major technology companies. If you’re wondering if you can buy shares in Google, you can — sort of.
You can’t invest in Google specifically, but you can invest in its parent company, Alphabet. Alphabet also owns Fitbit, Waze, Nest and YouTube, among many others so you’d be investing in all of these brands in one fell swoop.
*If you’re wondering, it’s about 0.13 to 0.3 mph.
|Industry||Internet Content & Information||Currency symbol||$|
|Type||Common Stock||Country ISO||US|
|Currency code||USD||Sector||Communication Services|
|Currency name||US Dollar||Full-time employees||144056|
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Google is one of the largest companies in the world — it’s the go-to search engine for most people, and one of the few brands with a name used as a verb, such as “I just Googled how to buy Google shares and it turns out it’s super easy.”
Alphabet has seen some great growth over the years. It went public on the NASDAQ in August 2004 at $54.16 per share (about £40). Today, shares are up by more than 5,000%.
Alphabet Inc. provides online advertising services in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. The company offers performance and brand advertising services. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, such as ads, Android, Chrome, hardware, Google Maps, Google Play, Search, and YouTube, as well as technical infrastructure; and digital content. The Google Cloud segment offers infrastructure and data analytics platforms, collaboration tools, and other services for enterprise customers. The Other Bets segment sells internet and TV services, as well as licensing and research and development services. The company was founded in 1998 and is headquartered in Mountain View, California.
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