You’re probably familiar with Google, it pretty much powers our entire lives — whether we’re looking up directions to the airport, wondering how many miles per hour tortoises travel*, or finding out exactly how you can invest in major technology companies. If you’re wondering if you can buy shares in Google, you can — sort of.
You can’t invest in Google specifically, but you can invest in its parent company, Alphabet. Alphabet also owns Fitbit, Waze, Nest and YouTube, among many others so you’d be investing in all of these brands in one fell swoop.
*If you’re wondering, it’s about 0.13 to 0.3 mph.
|Industry||Internet Content & Information||Currency symbol||$|
|Type||Common Stock||Country ISO||US|
|Name||Alphabet Inc Class A||ISIN||US02079K3059|
|Currency code||USD||Sector||Communication Services|
|Currency name||US Dollar||Full-time employees||174014|
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Google is one of the largest companies in the world — it’s the go-to search engine for most people, and one of the few brands with a name used as a verb, such as “I just Googled how to buy Google shares and it turns out it’s super easy.”
Alphabet has seen some great growth over the years. It went public on the NASDAQ in August 2004 at $54.16 per share (about £40). Today, shares are up by more than 5,000%.
Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment offers products and services, including ads, Android, Chrome, hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play store; and Fitbit wearable devices, Google Nest home products, Pixel phones, and other devices, as well as in the provision of YouTube non-advertising services. The Google Cloud segment offers infrastructure, platform, and other services; Google Workspace that include cloud-based collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells health technology and internet services. The company was founded in 1998 and is headquartered in Mountain View, California.
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