How to buy eBay (EBAY) shares in the UK

eBay Inc (EBAY) is a leading internet retail business based in the US. It opened the day at $68.83 after a previous close of $68.65. During the day the price has varied from a low of $68.59 to a high of $69.95. The latest price was $69.46 (25 minute delay). eBay is listed on the NASDAQ and employs 12,700 staff. All prices are listed in US Dollars.

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How has coronavirus impacted eBay's share price?

Since the stock market crash that started in February 2020, eBay's share price has had significant positive movement.

Its last market close was $65.23, which is 41.44% up on its pre-crash value of $38.2 and 150.69% up on the lowest point reached during the March 2020 crash when the shares fell as low as $26.02.

If you had bought $1,000 worth of eBay shares at the start of February 2020, those shares would have been worth $765.97 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,896.89.

eBay share price (NASDAQ:EBAY)

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Fees for buying 10x eBay shares with popular platforms

Both exchange rates and share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform	Platform fee	Min. initial deposit	Trading fee estimate
	£0	$200	£2.52 £506.10 total	Go to site Capital at risk
	£0	No minimum	£5.04 £508.62 total	Go to site Capital at risk
	£0	No minimum	£2.27 £505.85 total	Go to site Capital at risk
	£0	£0.01	£0.96 £504.55 total	Go to site Capital at risk
	£0	£50	£2.55 £506.13 total	Go to site Capital at risk
	£0	£1	£17.01 £520.60 total	Go to site Capital at risk
	£9.99 per month	No minimum	£15.57 £519.16 total	Go to site Capital at risk
	£36 per year	£20	£15.82 £519.41 total	Read review Capital at risk

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Is it a good time to buy eBay stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Is eBay under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

eBay's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 17x. In other words, eBay shares trade at around 17x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

However, eBay's P/E ratio is best considered in relation to those of others within the internet retail industry or those of similar companies.

• Amazon-com (AMZN.US): 69.21
• Etsy (ETSY.US): 57.33
• Alibaba Group Holding (BABA.US): 25.32

PEG ratio

eBay's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.334. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into eBay's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider eBay's PEG ratio in relation to those of similar companies.

• Amazon-com (AMZN.US): 1.44
• Etsy (ETSY.US): 3.37
• Alibaba Group Holding (BABA.US): 1.95

EBITDA

eBay's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $3.6 billion (£2.6 billion).

The EBITDA is a measure of a eBay's overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.

• Amazon-com (AMZN.US): USD$57.2 billion
• Etsy (ETSY.US): USD$574.5 million
• Alibaba Group Holding (BABA.US): USD$128.5 billion

How to short and sell eBay shares

1. Create a CFD or spread betting account.
2. Search for the stock code. E.g. "EBAY.US"
3. Choose your position size.
4. Select "sell" rather than "buy".
5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 26.5 million eBay shares held short by investors – that's known as the "short interest". This figure is 0.7% up from 26.3 million last month.

There are a few different ways that this level of interest in shorting eBay shares can be evaluated.

Short interest ratio (SIR)

eBay's "short interest ratio" (SIR) is the quantity of eBay shares currently shorted divided by the average quantity of eBay shares traded daily (recently around 6.7 million). eBay's SIR currently stands at 3.95. In other words for every 100,000 eBay shares traded daily on the market, roughly 3950 shares are currently held short.

To gain some more context, you can compare eBay's short interest ratio against those of similar companies.

• Amazon-com (AMZN.US): 1.48
• Etsy (ETSY.US): 2.9
• Alibaba Group Holding (BABA.US): 3.83

However eBay's short interest can also be evaluated against the total number of eBay shares, or, against the total number of tradable eBay shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case eBay's short interest could be expressed as 0.04% of the outstanding shares (for every 100,000 eBay shares in existence, roughly 40 shares are currently held short) or 0.0404% of the tradable shares (for every 100,000 tradable eBay shares, roughly 40 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against eBay.

Find out more about how you can short eBay stock.

Environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like eBay.

Total ESG risk score

eBay's total ESG risk: 28.44

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and eBay's overall score of 28.44 (as at 12/31/2018) is pretty good – landing it in it in the 32nd percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like eBay is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

To gain some more context, you can compare eBay's total ESG risk score against those of similar companies.

• Amazon-com (AMZN.US): 33.42
• Alibaba Group Holding (BABA.US): 28.21

Environmental score

eBay's environmental score: 7.2/100

eBay's environmental score of 7.2 puts it squarely in the 9th percentile of companies rated in the same sector. This could suggest that eBay is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Social score

eBay's social score: 17.66/100

eBay's social score of 17.66 puts it squarely in the 9th percentile of companies rated in the same sector. This could suggest that eBay is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Governance score

eBay's governance score: 12.59/100

eBay's governance score puts it squarely in the 9th percentile of companies rated in the same sector. That could suggest that eBay is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Controversy score

eBay's controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, eBay scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that eBay has, for the most part, managed to keep its nose clean.

Wondering how that compares? Below are the controversy scores of similar companies.

• Amazon-com (AMZN.US): 3
• Alibaba Group Holding (BABA.US): 2

eBay share dividends

• Dividend yield
• Forward yield
• Payout ratio

eBay has recently paid out dividends equivalent to 0.94% of its share value annually.

eBay has paid out, on average, around 17.53% of recent net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 1.03% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), shareholders could enjoy a 1.03% return on their shares, in the form of dividend payments. In eBay's case, that would currently equate to about $0.66 per share.

While eBay's payout ratio might seem low, this can signify that the company is investing more in its future growth.

eBay's most recent dividend payout was on 17 June 2021. The latest dividend was paid out to all shareholders who bought their shares by 27 May 2021 (the "ex-dividend date").

eBay's dividend yield is perhaps best considered in relation to those of similar companies.

• Amazon-com (AMZN.US): 0.00% (does not pay dividend)
• Etsy (ETSY.US): 0.00% (does not pay dividend)
• Alibaba Group Holding (BABA.US): 0.00% (does not pay dividend)

Have eBay's shares ever split?

eBay's shares were split on a 2376:1000 basis on 19 July 2015. So if you had owned 1000 shares the day before before the split, the next day you'd have owned 2376 shares. This wouldn't directly have changed the overall worth of your eBay shares – just the quantity. However, indirectly, the new 57.9% lower share price could have impacted the market appetite for eBay shares which in turn could have impacted eBay's share price.

Share price volatility

Over the last 12 months, eBay's shares have ranged in value from as little as $44.9394 up to $72.1. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while eBay's is 1.1502. This would suggest that eBay's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

To put eBay's beta into context you can compare it against those of similar companies.

• Amazon-com (AMZN.US): 1.1518
• Etsy (ETSY.US): 1.5637
• Alibaba Group Holding (BABA.US): 0.8041

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Frequently asked questions

• What percentage of eBay is owned by insiders or institutions?

  Currently 3.651% of eBay shares are held by insiders and 90.276% by institutions.

• How many people work for eBay?

  Latest data suggests 12,700 work at eBay.

• When does the fiscal year end for eBay?

  eBay's fiscal year ends in December.

• Where is eBay based?

  eBay's address is: 2025 Hamilton Avenue, San Jose, CA, United States, 95125

• What is eBay's ISIN number?

  eBay's international securities identification number is: US2786421030

• What is eBay's CUSIP number?

  eBay's Committee on Uniform Securities Identification Procedures number is: 278642103