How to buy eBay (EBAY) shares in the UK

Learn how to easily invest in eBay shares.

eBay Inc
- $1.17 ( - 1.93%)

eBay Inc (EBAY) is a leading internet retail business based in the US. It opened the day at $63.17 after a previous close of $63.28. During the day the price has varied from a low of $62.64 to a high of $63.84. The latest price was $63.45 (25 minute delay). eBay is listed on the NASDAQ and employs 12,700 staff. All prices are listed in US Dollars.

How to buy shares in eBay

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: EBAY in this case.
  5. Research eBay shares. The platform should provide the latest information available.
  6. Buy your eBay shares. It's that simple.
The whole process can take as little as 15 minutes.

How has coronavirus impacted eBay's share price?

Since the stock market crash that started in February 2020, eBay's share price has had significant positive movement.

Its last market close was $59.54, which is 35.84% up on its pre-crash value of $38.2 and 128.82% up on the lowest point reached during the March 2020 crash when the shares fell as low as $26.02.

If you had bought $1,000 worth of eBay shares at the start of February 2020, those shares would have been worth $765.97 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,731.42.

eBay share price (NASDAQ:EBAY)

Use our graph to track the performance of EBAY stocks over time.

eBay shares at a glance

Information last updated 2022-01-14.
Previous close$63.28
Change %0.2686%
Information last updated 2022-01-22.
52-week range$51.1043 - $80.9829
50-day moving average$67.3342
200-day moving average$68.4388
Wall St. target price$77.87
PE ratio3.2569
Dividend yield$0.7 (1.16%)
Earnings per share (TTM)$18.281
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Invest in eBay shares with 0% commission

Other fees apply. Your capital is at risk.

  • Unlimited trades, with no dealing charges or management fees
  • Pay no stamp duty on UK shares (saving 0.5%)
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Capital at risk

Fees for buying 10x eBay shares with popular platforms

Both exchange rates and share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
eToro Free Stocks logo £0 $10 £2.34
£470.28 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £1.17
£469.11 total
Capital at risk
Stake logo £0 £50 £2.34
£470.28 total
Capital at risk
IG Share Dealing logo £0 £250 £9.75
£477.70 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £16.63
£484.57 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £15.01
£482.95 total
Capital at risk
Fineco logo £0 No minimum £4.68
£472.62 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £15.35
£483.29 total
Capital at risk

Full comparison of share dealing platforms

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy eBay stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Is eBay under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

eBay's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 3x. In other words, eBay shares trade at around 3x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

However, eBay's P/E ratio is best considered in relation to those of others within the internet retail industry or those of similar companies.

PEG ratio

eBay's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 3.2789. Higher PEG ratios such as this can be interpreted as meaning the shares offer worse value given the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into eBay's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider eBay's PEG ratio in relation to those of similar companies.


eBay's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $3.5 billion (£2.6 billion).

The EBITDA is a measure of a eBay's overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.


Revenue TTM $11.7 billion
Operating margin TTM 25.19%
Gross profit TTM $7.8 billion
Return on assets TTM 7.7%
Return on equity TTM 28.45%
Profit margin 107.05%
Book value $17.291
Market capitalisation $37.3 billion

TTM: trailing 12 months

Environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like eBay.

Total ESG risk score

eBay's total ESG risk: 28.44

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and eBay's overall score of 28.44 (as at 12/31/2018) is pretty good – landing it in it in the 32nd percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like eBay is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

To gain some more context, you can compare eBay's total ESG risk score against those of similar companies.

Environmental score

eBay's environmental score: 7.2/100

eBay's environmental score of 7.2 puts it squarely in the 9th percentile of companies rated in the same sector. This could suggest that eBay is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Social score

eBay's social score: 17.66/100

eBay's social score of 17.66 puts it squarely in the 9th percentile of companies rated in the same sector. This could suggest that eBay is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Governance score

eBay's governance score: 12.59/100

eBay's governance score puts it squarely in the 9th percentile of companies rated in the same sector. That could suggest that eBay is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Controversy score

eBay's controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, eBay scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that eBay has, for the most part, managed to keep its nose clean.

Wondering how that compares? Below are the controversy scores of similar companies.

Environmental, social, and governance (ESG) summary

eBay Inc was last rated for ESG on: 2019-01-01.

Total ESG score 28.44
Total ESG percentile 32.28
Environmental score 7.2
Environmental score percentile 9
Social score 17.66
Social score percentile 9
Governance score 12.59
Governance score percentile 9
Level of controversy 2

eBay share dividends


Dividend yield: 1.16% of stock value


Forward annual dividend yield: 1.16% of stock value


Dividend payout ratio: 18.75% of net profits

eBay has recently paid out dividends equivalent to 1.16% of its share value annually.

eBay has paid out, on average, around 18.75% of recent net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 1.16% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), shareholders could enjoy a 1.16% return on their shares, in the form of dividend payments. In eBay's case, that would currently equate to about $0.7 per share.

While eBay's payout ratio might seem low, this can signify that the company is investing more in its future growth.

eBay's most recent dividend payout was on 16 December 2021. The latest dividend was paid out to all shareholders who bought their shares by 29 November 2021 (the "ex-dividend date").

eBay's dividend yield is perhaps best considered in relation to those of similar companies.

Have eBay's shares ever split?

eBay's shares were split on a 2376:1000 basis on 19 July 2015. So if you had owned 1000 shares the day before before the split, the next day you'd have owned 2376 shares. This wouldn't directly have changed the overall worth of your eBay shares – just the quantity. However, indirectly, the new 57.9% lower share price could have impacted the market appetite for eBay shares which in turn could have impacted eBay's share price.

Share price volatility

Over the last 12 months, eBay's shares have ranged in value from as little as $51.1043 up to $80.9829. A popular way to gauge a stock's volatility is its "beta".

EBAY.US volatility(beta: 1.12)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while eBay's is 1.1181. This would suggest that eBay's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

To put eBay's beta into context you can compare it against those of similar companies.

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