How to buy Baidu (BIDU) shares in the UK

Learn how to easily invest in Baidu shares.

Baidu
NASDAQ: BIDU - USD
$148.96
+ $0.13 ( + 0.09%)
INTERNET CONTENT & INFORMATION

Baidu Inc (BIDU) is a leading internet content and information business based in China. In the week up to 20 November Baidu shares plunged 9.26% to a closing position of $151.77. However, over the last 12 months, Baidu's share price has risen by 3.66% from $143.7. Baidu is listed on the NASDAQ and employs 41,000 staff. All prices are listed in US Dollars.

How to buy shares in Baidu

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: BIDU in this case.
  5. Research Baidu shares. The platform should provide the latest information available.
  6. Buy your Baidu shares. It's that simple.
The whole process can take as little as 15 minutes.

How has coronavirus impacted Baidu's share price?

Since the stock market crash that started in February 2020, Baidu's share price has had significant positive movement.

Its last market close was $148.83, which is 12.79% up on its pre-crash value of $129.8 and 81.50% up on the lowest point reached during the March 2020 crash when the shares fell as low as $82.

If you had bought $1,000 worth of Baidu shares at the start of February 2020, those shares would have been worth $698.75 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,140.04.

Baidu share price (NASDAQ:BIDU)

Use our graph to track the performance of BIDU stocks over time.

Baidu shares at a glance

Information last updated 2021-12-02.
Open$148.4
High$151.55
Low$145.3
Close$148.96
Previous close$148.83
Change$0.13
Change %0.0873%
Volume4,828,770
Information last updated 2021-11-27.
52-week range$135.01 - $354.82
50-day moving average$161.5734
200-day moving average$192.9655
Wall St. target price$238.96
PE ratio25.3285
Dividend yieldN/A (0%)
Earnings per share (TTM)$6.043
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Invest in Baidu shares with 0% commission

Other fees apply. Your capital is at risk.

  • Unlimited trades, with no dealing charges or management fees
  • Pay no stamp duty on UK shares (saving 0.5%)
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Capital at risk

Fees for buying 5x Baidu shares with popular platforms

Both exchange rates and share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
eToro Free Stocks logo £0 $50 £2.80
£562.82 total
Capital at risk
Fineco logo £0 No minimum £5.60
£565.62 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £0.56
£560.58 total
Capital at risk
Stake logo £0 £50 £2.80
£562.82 total
Capital at risk
IG Share Dealing logo £0 £250 £10.36
£570.37 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £17.55
£577.57 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £16.39
£576.41 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £16.50
£576.52 total
Capital at risk

Full comparison of share dealing platforms

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Baidu stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Is Baidu under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

Baidu's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 25x. In other words, Baidu shares trade at around 25x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

PEG ratio

Baidu's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.1206. A PEG ratio close to 1 can be interpreted as meaning shares offer reasonable value for the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Baidu's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

EBITDA

Baidu's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $31.2 billion (£23.5 billion).

The EBITDA is a measure of a Baidu's overall financial performance and is widely used to measure a its profitability.

Financials

Revenue TTM $121.7 billion
Operating margin TTM 12.07%
Gross profit TTM $53.1 billion
Return on assets TTM 2.63%
Return on equity TTM 5.39%
Profit margin 11.25%
Book value $608.721
Market capitalisation $53.3 billion

TTM: trailing 12 months

Environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Baidu.

Total ESG risk score

Baidu's total ESG risk: 25.52

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Baidu's overall score of 25.52 (as at 12/31/2018) is pretty good – landing it in it in the 30th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Baidu is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Environmental score

Baidu's environmental score: 5.04/100

Baidu's environmental score of 5.04 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Baidu is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Social score

Baidu's social score: 13.93/100

Baidu's social score of 13.93 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Baidu is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Governance score

Baidu's governance score: 11.06/100

Baidu's governance score puts it squarely in the 5th percentile of companies rated in the same sector. That could suggest that Baidu is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Controversy score

Baidu's controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Baidu scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Baidu hasn't always managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Baidu Inc was last rated for ESG on: 2019-01-01.

Total ESG score 25.52
Total ESG percentile 29.78
Environmental score 5.04
Environmental score percentile 5
Social score 13.93
Social score percentile 5
Governance score 11.06
Governance score percentile 5
Level of controversy 3

Baidu share dividends

We're not expecting Baidu to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide.

Have Baidu's shares ever split?

Baidu's shares were split on a 10:1 basis on 11 May 2010. So if you had owned 1 share the day before before the split, the next day you'd have owned 10 shares. This wouldn't directly have changed the overall worth of your Baidu shares – just the quantity. However, indirectly, the new 90% lower share price could have impacted the market appetite for Baidu shares which in turn could have impacted Baidu's share price.

Share price volatility

Over the last 12 months, Baidu's shares have ranged in value from as little as $135.01 up to $354.82. A popular way to gauge a stock's volatility is its "beta".

BIDU.US volatility(beta: 1)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Baidu's is 1.0031. This would suggest that Baidu's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

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