How to buy Alibaba (BABA) shares in the UK

Learn how to easily invest in Alibaba shares.

Alibaba Group Holding Limited (BABA) is a leading internet retail business based in China. In the week up to 10 January Alibaba shares surged 8.01% to a closing position of $128.3. However, over the last 12 months, Alibaba's share price has fallen by an alarming 49.13% from $258.62. Alibaba is listed on the NYSE and employs 258,578 staff. All prices are listed in US Dollars.

How to buy shares in Alibaba

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: BABA in this case.
  5. Research Alibaba shares. The platform should provide the latest information available.
  6. Buy your Alibaba shares. It's that simple.
The whole process can take as little as 15 minutes.

How has coronavirus impacted Alibaba's share price?

Since the stock market crash that started in February 2020, Alibaba's share price has had significant negative movement.

Its last market close was $123.23, which is 42.03% down on its pre-crash value of $212.59 and 37.91% down on the lowest point reached during the March 2020 crash when the shares fell as low as $169.95.

If you had bought $1,000 worth of Alibaba shares at the start of February 2020, those shares would have been worth $827.03 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $577.95.

Alibaba share price (NYSE:BABA)

Use our graph to track the performance of BABA stocks over time.

Alibaba shares at a glance

Information last updated 2022-01-14.
Previous close$131.37
Change %0.1522%
Information last updated 2022-01-22.
52-week range$108.7 - $274.29
50-day moving average$130.4076
200-day moving average$178.0827
Wall St. target price$201.94
PE ratio17.2736
Dividend yieldN/A (0%)
Earnings per share (TTM)$7.134
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Invest in Alibaba shares with 0% commission

Other fees apply. Your capital is at risk.

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Fees for buying 5x Alibaba shares with popular platforms

Both exchange rates and share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
eToro Free Stocks logo £0 $10 £2.44
£490.90 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £1.22
£489.67 total
Capital at risk
Stake logo £0 £50 £2.44
£490.90 total
Capital at risk
IG Share Dealing logo £0 £250 £9.90
£498.36 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £16.83
£505.29 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £15.32
£503.77 total
Capital at risk
Fineco logo £0 No minimum £4.88
£493.34 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £15.61
£504.06 total
Capital at risk

Full comparison of share dealing platforms

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Alibaba stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Is Alibaba under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

Alibaba's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 17x. In other words, Alibaba shares trade at around 17x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

However, Alibaba's P/E ratio is best considered in relation to those of others within the internet retail industry or those of similar companies.

PEG ratio

Alibaba's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.7121. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Alibaba's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider Alibaba's PEG ratio in relation to those of similar companies.


Alibaba's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $156 billion (£115.9 billion).

The EBITDA is a measure of a Alibaba's overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.


Revenue TTM $814.9 billion
Operating margin TTM 13.14%
Gross profit TTM $297.8 billion
Return on assets TTM 4.24%
Return on equity TTM 11.25%
Profit margin 15.31%
Book value $357.23
Market capitalisation $354 billion

TTM: trailing 12 months

Environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Alibaba.

Total ESG risk score

Alibaba's total ESG risk: 28.21

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Alibaba's overall score of 28.21 (as at 01/01/2019) is pretty good – landing it in it in the 37th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Alibaba is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

To gain some more context, you can compare Alibaba's total ESG risk score against those of similar companies.

Environmental score

Alibaba's environmental score: 4.34/100

Alibaba's environmental score of 4.34 puts it squarely in the 4th percentile of companies rated in the same sector. This could suggest that Alibaba is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Social score

Alibaba's social score: 15.2/100

Alibaba's social score of 15.2 puts it squarely in the 4th percentile of companies rated in the same sector. This could suggest that Alibaba is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Governance score

Alibaba's governance score: 10.67/100

Alibaba's governance score puts it squarely in the 4th percentile of companies rated in the same sector. That could suggest that Alibaba is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Controversy score

Alibaba's controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Alibaba scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Alibaba has, for the most part, managed to keep its nose clean.

Wondering how that compares? Below are the controversy scores of similar companies.

Environmental, social, and governance (ESG) summary

Alibaba Group Holding Limited was last rated for ESG on: 2019-01-01.

Total ESG score 28.21
Total ESG percentile 36.84
Environmental score 4.34
Environmental score percentile 4
Social score 15.2
Social score percentile 4
Governance score 10.67
Governance score percentile 4
Level of controversy 2

Alibaba share dividends

We're not expecting Alibaba to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide.

You may also wish to consider:

Share price volatility

Over the last 12 months, Alibaba's shares have ranged in value from as little as $108.7 up to $274.29. A popular way to gauge a stock's volatility is its "beta".

BABA.US volatility(beta: 0.89)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Alibaba's is 0.89. This would suggest that Alibaba's shares are less volatile than average (for this exchange).

To put Alibaba's beta into context you can compare it against those of similar companies.

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