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Finder Small Business Innovation Awards for 2024

These awards identify the most innovative providers across small business.

Finder’s Innovation Awards recognize financial providers that are innovating in their field by launching impactful features and delivering benefits to customers in new ways. Finder’s subject-matter experts drew up a shortlist of innovative providers in 2024, which were then assessed by an expert panel of judges.

We’re delighted to announce the winning and highly commended companies in the following two categories:

  • Business Banking Innovation
  • Business Loans Innovation

See our awards announcement or click on the categories to reveal our winners!

Judging process

The shortlist of finalists in each category were selected by Finder’s subject-matter experts, who identified the providers they felt were displaying key innovations in their field.

The shortlist was then passed to an expert judging panel, who decided the winning and highly commended companies by assessing the finalists across three different criteria: uniqueness of innovation, impact in the market and value to customers.

Business Banking Innovation judges

  • Alexa Serrano Cruz, senior banking editor at Finder
  • Laura Adams, money expert and spokesperson at Finder
  • Tony Steuer, internationally recognized financial wellness advocate, award-winning author, top-ranked podcaster and speaker
  • Anna Serio, writer, editor and former Certified Commercial Loan Officer (CCLO)
  • Business Loans Innovation judges

    • Megan B. Shepherd, loans editor at Finder
    • Laura Adams, money expert and spokesperson at Finder
    • Judith Fox, Clinical Professor Emerita of Law at The University of Notre Dame
    • Anna Serio, writer, editor and former Certified Commercial Loan Officer (CCLO)

    Judging panel

    Alexa Serrano Cruz

    Alexa Serrano Cruz is a senior editor at Finder, specializing in banking. As a personal finance expert and certified anti-money laundering specialist, she helps Americans make informed decisions about their finances.

    Judith Fox

    Judith Fox is a Clinical Professor Emerita of Law at the University of Notre Dame where she’s taught alternative dispute resolutions, housing and consumer law, and more. She has also served as a member of the Consumer Advisory Board of the Consumer Financial Protection Bureau.

    Megan B. Shepherd

    Megan B. Shepherd is a personal finance editor at Finder where she helps people navigate the financial world of loans. Her personal finance expertise has been featured on Forbes, Nasdaq, MediaFeed, Fox News, Time, Reviews.com, and carinsurance.com, adding invaluable information related to personal loans, financial strategies and smart borrowing tactics.

    Laura Adams

    Laura Adams is a money expert and spokesperson for Finder. She’s one of the nation’s leading personal finance and business authorities. As an award-winning author and host of the top-rated Money Girl podcast since 2008, millions of readers, listeners, and loyal fans benefit from her practical advice.

    Anna Serio

    Anna Serio is a writer, editor and former Certified Commercial Loan Officer. Her expertise and analysis on personal, student, business and car loans has been featured in publications like Business Insider, CNBC and Nasdaq, and has appeared on NBC and KADN.

    Written by

    Alexa Serrano Cruz

    Alexa Serrano Cruz is Deputy Editor at Forbes Advisor and was the lead editor at Finder, specializing in banking. As a personal finance expert, she helps Americans make informed decisions about their finances. Her expertise includes savings, budgeting, kids' banking, and more. Prior to joining Finder, Alexa worked as an editor in Miami and New York. Alexa is a certified anti-money laundering specialist and her personal finance expertise has earned recognition from reputable publications such as Nasdaq, Best Company, U.S. News & World Report, MSN, Yahoo, and Valuewalk. Alexa has also made notable appearances on platforms such as Winnie Sun TV, money podcasts like LifeBlood, and broadcast news publications like Fox News and NBC News. Alexa also served as an editor for ACAMS Today, a prominent publication dedicated to anti-financial crime detection and counter-terrorist financing. See full profile

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