Home Authors Alexa Serrano Cruz
Alexa Serrano Cruz

Alexa Serrano Cruz , CAMS

Senior Editor, Personal Finance

Alexa Serrano Cruz is a senior editor at Finder, specializing in banking. As a personal finance expert, she helps Americans make informed decisions about their finances. Her expertise includes savings, budgeting, kids' banking, and more. Prior to joining Finder, Alexa worked as an editor in Miami and New York.

Alexa is a certified anti-money laundering specialist and her personal finance expertise has earned recognition from reputable publications such as Nasdaq, Best Company, U.S. News & World Report, MSN, Yahoo, and Valuewalk. Alexa has also made notable appearances on platforms such as Winnie Sun TV, money podcasts like LifeBlood, and broadcast news publications like Fox News and NBC News.

Alexa also served as an editor for ACAMS Today, a prominent publication dedicated to anti-financial crime detection and counter-terrorist financing.

Alexa holds a bachelor’s degree in English from Wesleyan College.

Expertise

  • Personal finance
  • Kids' banking
  • Budgeting and saving
  • Anti-financial crime

Experience

  • Certified anti-money laundering specialist (CAMS)
  • Interviewed by NBC News to speak about identity theft and stimulus checks
  • Discussed teaching kids about money with Fox News
  • Q&A with Winnie Sun to discuss how to teach your child how to budget
  • Featured on CBS News Las Vegas to discuss teaching your kids healthy money habits
  • Discussed bounced checks and NSF fees with U.S. News & World Report
  • Frequent guest post author on Nasdaq covering timely personal finance topics

Education

  • Bachelor of Arts, English

Educational organizations

  • Wesleyan College

Featured publications

Industry insights from Alexa Serrano Cruz

We asked Alexa Serrano Cruz to flex her expertise on trends in kids’ banking and online banking she’s seen over the past year.

Why do you think kids banking has become so popular over the last year?

On one hand I have actually seen banks discontinuing some of their kids banking products, and on the other there has been a rise in more digital kids banking products like debit cards for kids. We are seeing more digital kids banking products pop up because there has been a rise in fintech companies and we are living in a digital age. A lot of the popular kids banking products are coming from fintech and bank partnerships. The bank provides a place to hold the money, while the fintech provides the tech. In this case, they provide an intuitive app where parents can assign chores, automate allowances and track their kids spending and savings progress.

What can parents do now, to help their children develop good money habits in adulthood?

Start talking to your child about money and explain your purchasing decisions. For instance, if you are at a grocery store and need to purchase a bag of salad. Think about why you went for that particular bag and then vocalize your decision to your child. Did you choose it because it was an off-brand name and cheaper? Was it on sale? Or was it on a buy-one-get-one free special? You will start to see your child pick up on these decision-making processes. Holidays are also a great time to teach your child about budgeting. While you may be budgeting your money on a larger scale, your child can budget on a smaller scale when they are starting to think about buying gifts for family or friends. This can be a great activity where you can sit with your child and work with them to create spending limits for gifts. Another way you can start teaching them how to manage their money is by looking into debit cards for kids that offer chores, allowance and savings options.

Do you think the rise of online banks and neo banks will push out traditional brick-and-mortar institutions over the next few years?

How someone banks is a very personal preference. As we are seeing with kids banking, it is likely that digital banks could potentially start to push out traditional brick-and-mortar institutions. But I think that in order for this to happen, we are going to have to become a cashless society. As long as there is physical cash, there will be people who will need to make cash deposits at a bank. For digital and online banks to push out these institutions, they will need to start to develop a better solution for cash deposits and allow for more customer service options. Digital banking can also make identity verification a bit more complicated. Especially as there is a rise in deepfake technology. Not being physically present at a bank can also make frontline staff miss certain queues in body language that could be a red flag for things like elder abuse and human trafficking.

Featured videos

Latest articles by Alexa Serrano Cruz

19 articles written by this author

Finder’s Credit Building Innovation Awards for 2024

These awards identify the most innovative providers across credit building.

Alexa Serrano Cruz 22 April 2024
Finder’s Credit Building Innovation Awards for 2024

Finder’s Banking Innovation Awards for 2024

These awards identify the most innovative providers across banking.

Alexa Serrano Cruz 22 April 2024
Finder’s Banking Innovation Awards for 2024

Finder Small Business Innovation Awards for 2024

These awards identify the most innovative providers across small business.

Alexa Serrano Cruz 9 April 2024
Finder Small Business Innovation Awards for 2024

Winners of Finder’s Customer Satisfaction Awards 2024 revealed

Finder has announced the winners of its annual Customer Satisfaction Awards, based on the votes of thousands of customers.

Alexa Serrano Cruz 26 February 2024
Winners of Finder’s Customer Satisfaction Awards 2024 revealed

Financial advice from parents you should rethink

They say that with age comes wisdom – but does it always?

Alexa Serrano Cruz 24 January 2024
Financial advice from parents you should rethink

High-yield savings accounts: What’s the catch?

Explore how high-yield savings accounts work and whether they’re too good to be true.

Alexa Serrano Cruz 1 December 2023
High-yield savings accounts: What’s the catch?

Finder’s Banking & Investing Innovation Awards for 2023

Finder's Innovation Awards recognize financial providers that are innovating in their field by launching impactful features and delivering benefits to customers in new ways.

Alexa Serrano Cruz 30 November 2023
Finder’s Banking & Investing Innovation Awards for 2023

12 best CD rates today for 2024

Finding the best CD rate is vital to ensuring that your savings balance grows to the maximum amount possible in the shortest time.

Alexa Serrano Cruz 13 November 2023
12 best CD rates today for 2024

5 fun ways to boost your kids’ savings

These saving methods can help teach and motivate kids to save.

Alexa Serrano Cruz 6 October 2023
5 fun ways to boost your kids’ savings

10 best crypto tax software for 2024

Find out the highlights and drawbacks of the top crypto trackers and tax calculators.

Kimberly Ellis & Alexa Serrano Cruz 4 March 2022
10 best crypto tax software for 2024
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