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finder.com's rating: 3.5 / 5
20 to 60
$100,000 to $8,000,000
No, for coverage up to $3M
Medical Exam Required
|Policies||Term life insurance|
|Term lengths||10, 15, 20, 25 or 30 years|
|Medical exam required||No, for coverage up to $3M|
|Available states||Available in all states & DC|
|Issue age||20 - 60 years old|
Katia Iervasi is a lead writer and spokesperson at NerdWallet and a former editor at Finder, specializing in insurance. Her writing and analysis on life, disability and health insurance has been featured in The Washington Post, Forbes, Yahoo, Entrepreneur, Best Company and FT Advisor. She holds a BA in communication from Australia's Griffith University.
With its streamlined site, on-the-spot underwriting, and policies with no added fees, Ladder offers innovative life insurance. It uses intricate algorithms to underwrite policies in a matter of minutes, and if you qualify, you can go ahead and buy coverage online. By cutting out commissioned agents, forgoing fees and offering policies online, Ladder sets itself apart from its competitors.
It also stands out for offering coverage up to $8 million, and giving customers the ability to reduce coverage without applying for a new policy — making it easier to factor life insurance into your ongoing financial plan. Plus, you can skip the medical exam for up to $3 million in coverage.
But it’s not for everyone. If you’re not comfortable managing your policy online, it may not be the right fit. And if you want to add riders or convert to a permanent policy later on, that’s not possible.
We pulled 2021 sample quotes from Ladder’s online quote tool for a $500,000, 20-year term life policy for a healthy man and woman. Ladder’s rates are lower than average up until 45 years old for this coverage size and term length, people 45 and over may pay more than average.
During Ladder’s quote process we found that 20-year terms aren’t available for people 55 to 60. Instead, people 55 years old can only select a $500,000 policy with a 15-year term, while people 60 years old can only select a $500,000 policy with a 10-year term.
Most competitors allow people to select a 20-year term until at least 60 years old. So, if you’re over Ladder’s age limit required for 20-year terms, but need a policy of this length, you’ll have to look elsewhere.
Its underwriting considers similar factors as other life insurers, including:
Ladder offers one of the simplest quote tools on the market. You can get a quote and coverage in under five minutes.
Ladder’s term life insurance offers coverage from $100,000 to $8 million for people 20 - 60 years old. Term life is the simplest and most cost-effective type of policy offering coverage for a set period of time — in this case, 10, 15, 20, 25 or 30 years. The premium stays the same for the duration of the policy, unless you decide to adjust the amount of coverage. And, you can skip the medical exam if you opt for coverage under $3 million. Otherwise, you may need to have an in-home medical exam.
Unlike most insurers, Ladder offers a tool that lets you adjust your coverage amount after you’ve signed up for your policy. This way, you can be sure your coverage always matches your needs as your circumstances change, whether you’ve paid off your mortgage or you have another child.
If you choose to decrease (ladder down) your coverage, you don’t need to apply for a new policy. Log in to your Ladder account online to drop your coverage, and your premium decreases proportionally. But, to increase your coverage, you’ll need to apply for the additional increased coverage amount. If you’re approved, your premiums will reflect the increased coverage amount.
To ensure you’re happy with your coverage, Ladder offers a 30-day money-back guarantee and the option to cancel anytime.
Ladder doesn’t allow policyholders to customize their term life coverage with riders like most insurers do. This is because it relies on algorithms to create quick quotes, and riders can complicate that process. If you’re looking for riders to customize your policy, you’ll need to look elsewhere.
Ladder isn’t rated or accredited with the Better Business Bureau, which is typical for a young startup. This company has a positive reputation on online forums, with 4.8 out of 5 star rating on Trustpilot based on over 1,600 reviews. Customers praise the easy signup, affordable rates, responsive service and streamlined application process.
However, one reviewer mentioned bait and switch tactics, and another claimed his final rate was double what he was quoted, but at the time of writing, the negative reviews were few and far between.
Ladder’s carrier partners, Allianz Life Insurance Company of North America and Allianz Life Insurance Company of New York, have an A+ rating from AM Best. This confirms Ladder’s financial strength and capability to pay out claims.
Below we’ve included Allianz AM Best rating and Ladder’s scores for BBB and Trustpilot.
|AM Best financial rating||
|BBB rating||Not Rated|
|Trustpilot score||4.8/5 out of 1,648 customer reviews|
|Customer reviews verified as of||19 October 2021|
★★★★★ — Excellent
★★★★★ — Good
★★★★★ — Average
★★★★★ — Subpar
★★★★★ — Poor
Our experts analyze life insurance companies to help you to find the strongest possible policy and premium for your family’s needs. We assess their financial strength, customer satisfaction, policy features and riders. We then give each insurer a score between one and five stars that reflects their offering and reputation in the industry.
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