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Liberty National life insurance review

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Liberty National
Finder score
Issue Age
18 to 80
Not listed to Not listed
Medical Exam Required
Not listed

Our verdict

This traditional insurer relies on a network of local agents to sell simple life insurance policies.

Liberty National scores points for its network of local agents that know the ins out outs of insurance laws in their states, and for offering accident policies. Though it's backed by financial strength, the insurer could be more transparent about its rates and the coverage it offers.


  • Network of local agents
  • Financial strength
  • Sells accidental policies
  • Regular promo offers


  • No online application
  • Limited product line
  • Short customer service window
  • Can be unresponsive
  • Agents not available in some states

In this guide

  • Our verdict
  • Details
    • Product details
    • Riders
  • Your reviews
  • Ask a question


Product details

Policies Term, Whole, Accident insurance
Coverage maximum Not listed
Term lengths 10, 15, 20, 25, and 30 years
Medical exam required Not listed
Available states Not listed
Issue age Not listed


Riders No info available

Liberty National life insurance rates

The premiums vary between states, products and rate classes, with the best rates reserved for young, healthy non-smokers. The insurer doesn’t disclose its rates online, so you’ll need to contact a local agent to get an idea of how much you’ll pay.

How to get a quote from Liberty National life insurance

To apply for coverage, you’ll need to contact a local agent. To do this:

  1. Go to the Liberty National website. To find a local agent, type in your ZIP code and click Search.
  2. A list of agents in your state will pop up, along with their contact details.

If you can’t find an agent near you, call the main office on 800-333-0637 weekdays 7.30 a.m. to 5 p.m. CT, or email

I’ve signed up. What happens next?

You’ll be assigned to an agent, who will answer your questions and talk you through the next steps. If you’re eligible for a policy, you’ll be able to apply over the phone.

Once your policy has been approved, create an online account on Liberty National’s eService Center to review your policy, update your details, and make online payments.

What types of life insurance coverage does Liberty National offer?

Liberty National sells life insurance through a network of local, state-licensed professionals. It offers term and whole life policies, as well as accident insurance.

  • Term life. These policies provide protection for a set period of time — usually 10, 15, 20, 25, and 30 years. Unlike most providers, Liberty National doesn’t disclose these details online. To find out more, you’ll need to discuss your requirements with a local agent.
  • Whole life. Whole life insurance offers lifelong coverage, and a portion of each premium is invested to give your policy a cash value. The premiums stay the same for the life of the policy. Once you’ve accumulated enough cash value, you can take out loans against your policy during your lifetime.
  • Accident insurance. The insurer has two accident policies:
    • Accident Protector Max kicks in to cover losses linked to a covered accident. It doesn’t account for injury or loss as a result of sickness.
    • Accidental Death pays out a death benefit if you die in an accident before the age of 75. The premiums stay level, and you can’t purchase coverage past the age of 75.

What riders can I add to my policy?

The insurer isn’t transparent about its riders on the site, but it does mention a waiver-of-premium rider, which allows you to waive your premiums if you suffer a disability, critical illness or injury.

Liberty National life insurance reviews and complaints

Liberty National has been accredited with the Better Business Bureau since 1952, and has an A+ rating for its customer service and interaction. From customers, it’s earned two stars based on 19 reviews, and most of the complaints relate to group life insurance. Interestingly, many of the reviews are from agents and employees. Speaking of complaints, the BBB has recorded 38 in the last three years, which is fairly low for a life insurance company.

AM Best financial rating A
BBB accredited Yes
BBB rating A+
1.83/5 out of 24 customer reviews
Customer reviews verified as of 06 August 2021

Compare life insurance companies like Liberty National

More about Liberty National

Liberty National Life Insurance Company is a subsidiary of the Torchmark Corporation and has been in the biz since 1900. Headquartered in McKinney, Texas, it specializes in life insurance and supplemental health insurance for employers and individuals. It operates via a network of licensed agents throughout the US.

Over the years, Liberty National has acquired a bunch of companies, including the United American Insurance Company of Dallas, Continental Investment Corporation and Brown Service Insurance Company.

For over 40 years, the provider has maintained an A+ (Superior) rating from AM Best, which points to its financial strength and ability to pay claims.

The company is committed to giving back with Closer to the Heart, a humanitarian project that offers financial support to the communities where its employees live and work. In 2014, its donations topped $220,000. Liberty National also donates to disaster relief efforts, such as Convoy of Hope.

However, if you don’t want to pick up the phone to apply for a policy, explore your options by comparing life insurance providers.

Frequently asked questions about Liberty National life insurance

Life insurance ratings

★★★★★ — Excellent

★★★★★ — Good

★★★★★ — Average

★★★★★ — Subpar

★★★★★ — Poor

Our experts analyze life insurance companies to help you to find the strongest possible policy and premium for your family’s needs. We assess their financial strength, customer satisfaction, policy features and riders. We then give each insurer a score between one and five stars that reflects their offering and reputation in the industry.

Learn more about our methodology here.

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