Finder is committed to editorial independence. While we receive compensation when you click links to partners, they do not influence our opinions or reviews. Learn how we make money.

How to buy stock in Unity (U)

This gaming powerhouse has filed an IPO — here's how investors can buy in.

Updated . What changed?

Fact checked

Unity’s stock is now available to purchase on the New York Stock Exchange (NYSE). Here’s how you can buy in.

How to buy shares in Unity

Here’s what to expect of the investment process:

  • Compare share trading platforms. If you’re a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  • Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  • Search for Unity. Find the stock by name or ticker symbol: U. Research its history to confirm it’s a solid investment against your financial goals.
  • Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Unity stock reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  • Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market’s ups and downs. You may be able to buy a fractional share of Unity, depending on your broker.
  • Check in on your investment. Congratulations, you own a part of Unity. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

What we know about the Unity IPO

On August 24, Unity filed for an initial public offering with the U.S. Securities and Exchange Commission (SEC). The stock launches on September 18 on the New York Stock Exchange under the ticker symbol “U.” Credit Suisse and Goldman Sachs are underwriting the deal.

Unity’s stock is now available to purchase on the New York Stock Exchange (NYSE). To buy in, you’ll need a brokerage account.

What we know about Unity’s balance sheet

In 2019, Unity reported a net loss of $163.2 million on $541.8 million in revenue. And for the first half of 2020, it narrowed its losses, reporting a $54.1 million net loss on $351.3 million in revenue.

As of June 30, 2020, the company had total assets of $1.29 billion and 3,379 employees.

Despite Unity’s balance sheet, software development does hold the potential for profit. But no investment is risk-free. There’s a lot of competition in the tech sector and Unity isn’t the biggest player in this space.

Speaking of which: Unity’s biggest rival, Epic Games, is currently in the throes of a legal battle with Apple over the 30% cut Apple takes from games listed in its App Store. The dispute has the potential to impact other game engines and the industry as a whole — a potentially dangerous prospect for Unity.

Unity compared

Unity Technologies is a video game software developer founded in 2004 and headquartered in San Francisco, California. Its 3D gaming engine is used to power video games and programs and it has a long list of noteworthy customers on deck — including Microsoft, Sony, Niantic and Electronic Arts. But the Unity platform isn’t just for the big wigs. It states that its engine makes it possible for just about anyone to build their own 2D or 3D video game — even those new to coding.

Unity claims that in 2019, over 50% of PC, console and mobile games were powered by its engine. And that its software formed the backbone of over half of the top 1,000 games available in the Apple App Store and Google Play Store.

Unity is not an accredited business with the Better Business Bureau (BBB) and receives an F rating for failing to respond to two customer complaints.

Results of similar IPOs

Here’s how some similar video game developers fared after going public:

Glu Mobile (GLUU) is a mobile game developer headquartered in San Fransisco, California. It went public on the NASDAQ in 2007 trading at $11.51. After an initial spike to $13.95 a few short months after its launch, it plummeted to an all-time low of $0.24 in 2008. Its performance has been somewhat lackluster and it’s never outperformed its 2007 peak. It now trades at $8.22.

SciPlay (SCPL) is a video game publisher headquartered in Las Vegas, Nevada. Its stock launched on the NASDAQ in 2019 trading at $15.25. In March 2020, it hit an all-time low of $7.72, but has since recovered and now trades at $13.29.

Zynga (ZNGA), another San Fransisco-based game developer, launched its stock on the NASDAQ in 2011 at $9.50. It experienced an early price spike similar to Glu’s, rising to $14.69 a few months after its launch. Following this, it plummeted to a low of $2.21 and had difficulty gaining traction for many years. It began to recover in 2017 and the stock now trades close to its initial value at $9.22.

Compare online trading platforms

To buy stock, you’ll need to open a brokerage account. Compare your options using the table below to find the best fit.

Name Product Available asset types Stock trade fee Option trade fee Annual fee
Stocks,Mutual funds,ETFs,Forex
$20 per year
Get a personal advisor when you open an account with at least $50,000.
Make unlimited commission-free trades in stocks, funds, and options with Robinhood Financial.
Interactive Brokers
Stocks,Bonds,Options,Mutual funds,Index funds,ETFs,Forex,Futures,Cash
$0 + $0.65/contract, $1 minimum
IBKR Lite offers $0 commissions, and IBKR Pro offers advanced tools for professional traders.
TD Ameritrade
Stocks,Bonds,Options,Mutual funds,ETFs,Forex,Futures
or $25 If it is broker-assisted
$0 + $0.65/contract, Broker-assisted
or $25 Broker-assisted
TD Ameritrade features $0 commission for online stock, but watch out for high short-term ETF and broker-assisted trading fees.
Stocks & ETFs: $1/contract to open, $0 to close, $10 max/leg
Futures: $2.50/contract to open, $0 to close
Trade stocks, options, ETFs and futures on mobile or desktop with this advanced platform.

Compare up to 4 providers

Disclaimer: The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Ask an Expert

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and Terms of Use.

Questions and responses on are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site