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Unity’s stock is now available to purchase on the New York Stock Exchange (NYSE). Here’s how you can buy in.
Here’s what to expect of the investment process:
On August 24, Unity filed for an initial public offering with the U.S. Securities and Exchange Commission (SEC). The stock launches on September 18 on the New York Stock Exchange under the ticker symbol “U.” Credit Suisse and Goldman Sachs are underwriting the deal.
Unity’s stock is now available to purchase on the New York Stock Exchange (NYSE). To buy in, you’ll need a brokerage account.
In 2019, Unity reported a net loss of $163.2 million on $541.8 million in revenue. And for the first half of 2020, it narrowed its losses, reporting a $54.1 million net loss on $351.3 million in revenue.
As of June 30, 2020, the company had total assets of $1.29 billion and 3,379 employees.
Despite Unity’s balance sheet, software development does hold the potential for profit. But no investment is risk-free. There’s a lot of competition in the tech sector and Unity isn’t the biggest player in this space.
Speaking of which: Unity’s biggest rival, Epic Games, is currently in the throes of a legal battle with Apple over the 30% cut Apple takes from games listed in its App Store. The dispute has the potential to impact other game engines and the industry as a whole — a potentially dangerous prospect for Unity.
Unity Technologies is a video game software developer founded in 2004 and headquartered in San Francisco, California. Its 3D gaming engine is used to power video games and programs and it has a long list of noteworthy customers on deck — including Microsoft, Sony, Niantic and Electronic Arts. But the Unity platform isn’t just for the big wigs. It states that its engine makes it possible for just about anyone to build their own 2D or 3D video game — even those new to coding.
Unity claims that in 2019, over 50% of PC, console and mobile games were powered by its engine. And that its software formed the backbone of over half of the top 1,000 games available in the Apple App Store and Google Play Store.
Unity is not an accredited business with the Better Business Bureau (BBB) and receives an F rating for failing to respond to two customer complaints.
Here’s how some similar video game developers fared after going public:
Glu Mobile (GLUU) is a mobile game developer headquartered in San Fransisco, California. It went public on the NASDAQ in 2007 trading at $11.51. After an initial spike to $13.95 a few short months after its launch, it plummeted to an all-time low of $0.24 in 2008. Its performance has been somewhat lackluster and it’s never outperformed its 2007 peak. It now trades at $8.22.
SciPlay (SCPL) is a video game publisher headquartered in Las Vegas, Nevada. Its stock launched on the NASDAQ in 2019 trading at $15.25. In March 2020, it hit an all-time low of $7.72, but has since recovered and now trades at $13.29.
Zynga (ZNGA), another San Fransisco-based game developer, launched its stock on the NASDAQ in 2011 at $9.50. It experienced an early price spike similar to Glu’s, rising to $14.69 a few months after its launch. Following this, it plummeted to a low of $2.21 and had difficulty gaining traction for many years. It began to recover in 2017 and the stock now trades close to its initial value at $9.22.
To buy stock, you’ll need to open a brokerage account. Compare your options using the table below to find the best fit.
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