Ally Bank Promotions and Bonus Offers of 2026

Ally Bank is an online, FDIC-insured bank headquartered in Michigan. It offers checking, savings, certificates of deposit (CDs), a money market account, auto loans and investing. Compared to other online banks, it’s a front-runner in terms of affordability, accessibility and product catalog.

But what about Ally Bank bonuses? Well, unfortunately, pickings are a little slim currently, but there is a $100 welcome offer if you know an existing customer.

All Ally Bank bonuses at a glance

Ally Bank’s best bonus offer

Since Ally really only has its referral bonus, the $100 New Friends welcome bonus is the best by default. But compared to other bank account bonuses, it’s not a bad deal.

To get it, you need to be referred by an existing customer and get a referral code from them. Then, using the unique referral code, you open a new Ally saving or checking account using the unique referral link and meet deposit requirements.

Deposit requirements for $100 Ally welcome offer

You can get the $100 referral welcome bonus with either the checking or savings account, and the requirements are pretty simple.

To earn the bonus offer with the Ally Bank Spending account, the requirements are:

• Fund your new account (any amount) within 30 days of opening, then set up and receive qualifying direct deposit within 60 days of opening (any amount).

To get the bonus offer with the Ally Bank Savings Account, you can choose one of these two options:

1. Set up a monthly automated recurring transfer (of any amount) into the account within 30 days of opening.
2. Set up a qualifying direct deposit into the savings account (of any amount) within 30 days of opening.

After you meet the requirements with either the checking or savings, Ally will deposit the $100 welcome bonus within 30 days.

Earn a $250 bonus

GO TO SITE on Capital One's secure site

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• Earn a $250 bonus with fee-free 360 Checking
• 70,000+ fee-free ATMs
• 24/7 mobile banking with Capital One app

Disclaimer

Member FDIC

Earn a $250 bonus with 360 Checking. Open a new account on or after August 22nd, 2024 using the promo code CHECKING250 then set up and receive at least 2 qualifying direct deposits of $500 or more within 75 days of account opening. Terms Apply.

Up to 3.30% APY

GO TO SITE on SoFi's secure site

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• Earn $50 or $400 when you sign up and set up eligible direct deposit
• 0.50% APY on checking balance
• Up to 3.30% APY on savings
• $0 account or overdraft fees

Earn up to 4.00% on savings

GO TO SITE on Current's secure site

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• No credit check required to apply
• No monthly fees or minimum deposit
• Build credit plus earn up to 4% bonus

What does Ally Bank consider a qualifying direct deposit?

If you want to earn the welcome bonus with the Ally Bank Savings Account, then know that the recurring transfer deposits must be from an external bank account (just not another Ally account). Also, the recurring transfers must be set up in Ally Bank’s Online Banking to count toward the bonus requirements.

For the sake of recurring transfer requirements or direct deposit requirements, they must be recurring and done through the automated clearing house (ACH). Qualifying direct deposit is considered employer payroll, payroll provider service or benefits payer (such as Social Security or military pay).

Compare more bank account bonuses

Not enough bonuses from Ally to sway you? Compare the best bank account bonus offers right now.

Frequently asked questions

• Who is eligible for the Ally New Friends bonus?

  The New Friends bonus is limited to new Ally bank deposit customers. If you had any Ally Bank account open since January 1, 2024, you are not eligible to participate in the referral bonus program as a referred person.

• Is the Ally Bank referral bonus available over the phone?

  No. The $100 New Friends welcome bonus offer is online only. There are no in-person, mail-in, call-in or other offline methods to participate. Additionally, Ally Bank is an online-only bank, and does not have physical locations.

• Are there banks with immediate sign-up bonuses?

  No. Nearly every bank account bonus will take a few weeks, often 30 days, to deposit the earned bonus after requirements are met. Since most bank account bonuses have deposit requirements, you'll need to meet those requirements first, and then the bank verifies you meet the requirements before they deposit the bonus cash.

To make sure you get accurate and helpful information, this guide has been edited by Richard Laycock as part of our fact-checking process.

Written by

Bethany Hickey

Banking editor

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Bethany Hickey is the banking editor and personal finance expert at Finder, specializing in banking, lending, insurance, and crypto. Bethany’s expertise in personal finance has garnered recognition from esteemed media outlets, such as Nasdaq, MSN, Yahoo Finance, GOBankingRates, SuperMoney, AOL and Newsweek. Her articles offer practical financial strategies to Americans, empowering them to make decisions that meet their financial goals. Her past work includes articles on generational spending and saving habits, lending, budgeting and managing debt. Before joining Finder, she was a content manager where she wrote hundreds of articles and news pieces on auto financing and credit repair for CarsDirect, Auto Credit Express and The Car Connection, among others. Bethany holds a BA in English from the University of Michigan-Flint, and was poetry editor for the university’s Qua Literary and Fine Arts Magazine. See full bio

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Bethany has written 469 Finder guides across topics including:

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