How to sell your shares

Find out what you need to know about how to sell shares in the UK and what to watch out for before selling your stocks.

How to sell shares Step-by-step-instructions
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Knowing how to sell shares is an important step in the investing process. However, before you get trigger-happy and start smashing that sell button, there are a few things to consider. Ideally, make sure you’ve got a decent grasp of the costs, what it means for your taxes, and importantly – whether you should be selling your shares in the first place.

Key takeaways

  • It’s smart to make a plan before you sell shares to check how it’ll affect your portfolio.
  • Selling your shares can affect your taxes if you’re not using a tax wrapper.
  • Compare fees for selling shares between platforms in our comparison table.

How to sell shares

  1. Make sure you definitely want to sell. A long-term “buy and hold” strategy can often lead to the most fruitful rewards.
  2. Make a plan. It’s best to make a plan before going ahead with the sale. Once you’ve thought about how selling your shares will impact the rest of your portfolio, the rest of the process is very straightforward.
  3. Select the shares you want to sell. Most UK platforms allow you to sell shares online, on their website or using an app.
  4. Create a sell order. Some platforms only let you sell at the current market price, but more advanced platforms will let you set up various types of sell orders.
  5. Review the sale. You’ll be able to see how much you’ll get for your shares before you hit sell. When you’re ready, you can sell.

Our top picks for selling and buying shares

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Every stock market investment should be approached with a long-term perspective. Market movements are inherently unpredictable. Committing to ‘time in the market’ involves adopting a strategy where you refrain from attempting to predict the market’s peaks or troughs (timing the market) Instead, you invest in the market with the understanding that your timing might not be perfect, but ultimately, the underlying fundamentals outweigh the importance of perfect timing.”

Steve Tutton (DipPFS), financial adviser

Does it matter which platform I use to sell my shares?

It can definitely make a difference. Each investing platform will structure its fees in a variety of ways.

With some platforms, a commission fee will be charged when you buy or sell an investment. This makes selling your shares more expensive with certain brokerages.

What often matters is where you’re buying the shares in the first place, because that will likely be the place you’ll eventually sell them – although it is possible to transfer your shares over to a new provider.

It’s worthwhile to do plenty of research to make sure you’re set up with an affordable brokerage account before you start investing.

Compare platforms to buy and sell shares

Table: sorted by promoted deals first
6 of 33 results
Finder Score Min. initial deposit Price per trade Frequent trader rate Platform fees Offer
$50
£0
N/A
£0
Go to Site

Capital at risk

More info
Compare product selection
£0
£0
N/A
£0
Go to Site

Capital at risk

More info
Compare product selection
£0
£0
£0
From £0
Cashback: Get up to £100 cashback on investments when new users invest at least £50 before 31 December. Capital at risk. T&Cs apply.
Go to Site

Capital at risk

More info
Compare product selection
Trading212 logo
Trading212
Free Trades
£0
£0
£0
£0
Free share: Get free fractional shares worth up to £100 when you sign up with Finder’s link or use the code “FINDER”. T&Cs apply.
Go to Site

Capital at risk

More info
Compare product selection
AJ Bell logo
£1
£5
£3.50
0.25% per month (max. £3.50)
More info
Compare product selection
Freetrade logo
Freetrade
Free Trades
£0
£0
N/A
£0
Free share: Get a free share worth up to £100 when you sign up and deposit at least £50. T&Cs apply. Capital at risk.
Go to Site

Capital at risk

More info
Compare product selection
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Showing 6 of 33 results

Finder Score for trading platforms

To make comparing even easier we came up with the Finder Score. Costs, features, ease and range of investments across 30+ platforms are all weighted and scaled to produce a score out of 10. The higher the score the better the platform – simple.

Read the full methodology
George Sweeney, DipFA's headshot
Our expert says: What should you think about before selling shares?

"The most important thing to think about is why you want to sell your shares in the first place. Whenever you plan to make a trade, whether to buy or sell, it’s crucial to have a clear plan and an understanding of why you’re taking a particular action. For most long-term investors, you’ll do a lot more buying than selling when it comes to stocks.

There’s no perfect reason to sell your shares, but make sure you’re not making a knee-jerk reaction due to the volatility that comes along with stock market investments. So take some time to think about why you want to sell your shares and if it’s the best long-term move for your portfolio."

Bottom line

There’s no perfect time to sell your shares. It’s all about how it fits in with the rest of your portfolio and investing goals. Setting yourself up with a cheap brokerage account can reduce costs and ensure you don’t pay more than you need to when the time comes to exit your position.

Before selling stocks or shares, ask yourself if you’re acting in line with your long-term financial goals. It’s best to avoid panic-selling. Equally, it is not a good idea to hold onto a floundering stock simply because you don’t want to sell at a loss. Try to keep emotions out of the equation and focus on what matters: your expectations for the company and your personal financial goals.

Frequently asked questions

Sources

Mark Tovey's headshot
To make sure you get accurate and helpful information, this guide has been edited by Mark Tovey and reviewed by Steve Tutton DipPFS, a member of Finder's Editorial Review Board.
George Sweeney, DipFA's headshot
Deputy editor

George is a deputy editor at Finder. He has previously written for The Motley Fool UK, Nasdaq, Freetrade, Investing in the Web, MoneyMagpie, Online Mortgage Advisor, Wealth, and Compare Forex Brokers. He's focused on making personal finance and investing engaging for everyone. To do this he draws from previous work and his Level 4 Diploma for Financial Advisers (DipFA), sharing what he’s learnt. When he’s not geeking out about money, you’ll find him playing sports and staying active. See full bio

George's expertise
George has written 270 Finder guides across topics including:
  • Investing
  • Personal finance
  • Tax
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  • Mortgages
  • Cryptocurrency

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