How to buy Prudential shares

Prudential shares have fallen -0.36% from their previous closing price (819.6p). Learn how to easily invest in Prudential shares.

Prudential PLC (PRU) is a publicly traded insurance - life business based in the UK which employs around 14,650 staff. Prudential is listed on the London Stock Exchange (LSE) and traded in sterling. Its current price of 819.6p is 1.7% down on its price a month ago (833.6p).

How to buy shares in Prudential

  1. Choose a platform. If you're a beginner, our share trading platform picks below can help you choose.
  2. Open your account. Provide your personal information and sign up.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: PRU in this case.
  5. Research shares. The platform should provide the latest information available.
  6. Buy your shares. Place a market order or limit order with your preferred number of shares. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

Our top picks for where to buy Prudential shares

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Fees calculator for buying Prudential shares with popular apps

Both exchange rates and share prices fluctuate in real time, so the costs estimated here should be considered as a guide only. They don't factor in spreads, which can be hard to pin down. Always refer to the platform itself for availability and pricing.

Quantity of shares

100
Platform Finder score Account fee Min. initial deposit Trade cost Link
eToro Free Stocks logo
4.39/5 ★★★★★
£0 $50 £827.82
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IG Share Dealing logo
4.07/5 ★★★★★
£0 £0 £831.70
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XTB logo
4.3/5 ★★★★★
£0 £0 £823.70
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CMC Invest share dealing account logo
4.38/5 ★★★★★
£0 £0 £823.70
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Hargreaves Lansdown Fund and Share Account logo
4.2/5 ★★★★★
£0 £1 £835.65
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InvestEngine logo
4.34/5 ★★★★★
0% - 0.25% £100 £823.70
Go to siteCapital at risk

Full comparison of share dealing platforms

These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Alternative ways to invest in Prudential

Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including Prudential), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.

Prudential is a major part of the London stock exchange, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).

IconFund5-year performanceLink to invest
Invesco iconInvesco S&P 500 (SPXP)70.17%Invest with IGCapital at risk
DWS Xtrackers iconXtrackers S&P 500 Swap (XSPX)69.98%Invest with IGCapital at risk
HSBC iconHSBC S&P 500 (HSPX)68.59%Invest with IGCapital at risk
Vanguard iconVanguard S&P 500 (VUSA)68.24%Capital at risk
iShares iconiShares Core S&P 500 (CSP1)68.20%Invest with eToroCapital at risk
SPDR iconSPDR S&P 500 ETF (SPX5)67.96%Invest with IGCapital at risk
IconFund5-year performanceLink to invest
HSBC iconHSBC FTSE 100 (HUKX)22.16%Invest with IGCapital at risk
Vanguard iconVanguard FTSE 100 (VUKE)22.05%Capital at risk
iShares iconiShares Core FTSE 100 (CUKX)21.95%Invest with eToroCapital at risk
Xtrackers iconXtrackers FTSE 100 (XDUK)21.88%Invest with IGCapital at risk
Lyxor iconLyxor FTSE 100 (100D)21.18%Invest with IGCapital at risk
Invesco iconInvesco FTSE 100 (S100)21.09%Invest with IGCapital at risk

Is it a good time to buy Prudential stock?

Only you can make the decision on the time to leap... but here's some supporting information and analysis.

Use our graph to track the performance of PRU stocks over time.

Share price volatility

Over the last 12 months, Prudential's shares have ranged in value from as little as 767.8 up to 1277.5639. A popular way to gauge a stock's volatility is its "beta".

PRU.LSE volatility(beta: 1.3)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while Prudential's is 1.299. This would suggest that Prudential's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Historical closes compared with the last close of 819.6

1 week (2024-02-15)-1.77%
1 month (2024-01-23)-1.68%
3 months (2023-11-23)-11.07%
6 months (2023-08-23)-14.68%
1 year (2023-02-23)-32.63%
2 years (2022-02-23)-26.53%
3 years (2021-02-23)-42.73%
5 years (2019-02-21)-46.61%

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is Prudential under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Prudential P/E ratio, PEG ratio and EBITDA

Prudential's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 8x. In other words, Prudential shares trade at around 8x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the United Kingdom stock market as of 09 November, 2023 (10). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

However, Prudential's P/E ratio is best considered in relation to those of others within the industry or those of similar companies.

Prudential's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.3602. A PEG ratio below 1 can be interpreted as meaning the shares are not overvalued given the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Prudential's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider Prudential's PEG ratio in relation to those of similar companies.

Prudential's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping £4.6 billion.

The EBITDA is a measure of a Prudential's overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.

Frequently asked questions

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

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