How to buy Genesco shares

Learn how to easily invest in Genesco shares.

Genesco Inc (GCO) is a publicly traded apparel retail business based in the US which employs around 4,200 staff. Genesco is listed on the NYSE and traded in US dollars. Its current price of $26.53 is 1.3% up on its price a month ago ($26.2).

How to buy shares in Genesco

  1. Open a brokerage account. Choose from our top broker picks or compare brokers in depth. Then, complete an application.
  2. Fund your account. Add money to your account via bank transfer, debit card or credit card.
  3. Search the platform by ticker symbol. GCO in this case.
  4. Choose an order type. Place a market order or limit order with your preferred number of shares or dollar amount.
  5. Submit the order. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

Our top picks for where to buy Genesco shares

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Fees calculator for buying Genesco shares with popular apps

Both exchange rates and share prices fluctuate in real time, so the costs estimated here should be considered as a guide only. They don't factor in spreads, which can be hard to pin down. Always refer to the platform itself for availability and pricing.

Quantity of shares

20
Platform Finder score Account fee Min. initial deposit Trade cost Link
eToro Free Stocks logo
4.3 ★★★★★
£0 $100 £422.82
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Saxo Share Dealing Account logo
3.75 ★★★★★
0.12% per year £0 £417.85
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XTB logo
4.3 ★★★★★
£0 £0 £418.66
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CMC Invest share dealing account logo
4.4 ★★★★★
£0 £0 £418.66
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Hargreaves Lansdown Fund and Share Account logo
4.2 ★★★★★
£0 £1 £432.69
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Full comparison of share dealing platforms

These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Alternative ways to invest in Genesco

Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including Genesco), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.

Genesco is a major part of the NYSE, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).

Is it a good time to buy Genesco stock?

Review technicals and fundamentals to help you determine if now's a good time for you to invest.

Technical analysis

View Genesco's price performance, share price volatility, historical data and technicals.

Use our graph to track the performance of GCO stock over time.

Share price volatility

Over the last 12 months, Genesco's shares have ranged in value from as little as $17.31 up to $37.89. A popular way to gauge a stock's volatility is its "beta".

GCO.US volatility(beta: 2.29)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Genesco's is 2.289. This would suggest that Genesco's shares are significantly more volatile than the average for this exchange and represent a higher risk.

Historical closes compared with the last close of $26.53

1 week (2024-05-16)-1.85%
1 month (2024-04-25)1.26%
3 months (2024-02-25)-15.88%
6 months (2023-11-23)-15.72%
1 year (2023-05-25)38.25%
3 years (2021-05-25)-54.51%
5 years (2019-05-23)-38.01%

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is Genesco under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Genesco P/E ratio, PEG ratio and EBITDA.

Genesco's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.69. A PEG ratio below 1 can be interpreted as meaning the shares are not overvalued given the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Genesco's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider Genesco's PEG ratio in relation to those of similar companies.

Genesco's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $65.7 million (£0.0 million).

The EBITDA is a measure of Genesco's overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.

Frequently asked questions

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

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