How to buy ASOS shares

Learn how to easily invest in ASOS shares.

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ASOS Plc (ASC) is a publicly traded internet retail business based in the UK which employs around 3,050 staff. ASOS is listed on the London Stock Exchange (LSE) and traded in sterling. Its current price of 415.40p is -78.9% up on its price a month ago (1,970.00p).

How to buy shares in ASOS

  1. Open a brokerage account. Choose from our top broker picks or compare brokers in depth. Then, complete an application.
  2. Fund your account. Add money to your account via bank transfer, debit card or credit card.
  3. Search the platform by ticker symbol. ASC in this case.
  4. Choose an order type. Place a market order or limit order with your preferred number of shares or dollar amount.
  5. Submit the order. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

Our top picks for where to buy ASOS shares

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Fees for buying 100x ASOS shares with popular platforms

Share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Customer feedback Monthly fee Min. initial deposit Trading fee estimate Link

Full comparison of share dealing platforms

These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.


Alternative ways to invest in ASOS

Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including ASOS), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.

ASOS is a major part of the London stock exchange, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).

Is it a good time to buy ASOS stock?

Review technicals and fundamentals to help you determine if now's a good time for you to invest.

Technical analysis

View ASOS's price performance, share price volatility, historical data and technicals.

Use our graph to track the performance of ASC stock over time.

Historical closes compared with the last close of 415.40

1 week (2024-10-06)-4.20%
1 month (2024-09-12)-78.91%
3 months (2024-07-12)-79.48%
6 months (2024-04-12)-79.48%
1 year (2023-10-12)-78.91%
2 years (2022-10-13)-21.84%
3 years (2021-10-13)-83.20%
5 years (2019-10-13)-84.24%

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.


What's ASOS's ESG track record?

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like ASOS.

Overall ASOS ESG score

ASOS's total ESG risk: 23.86

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and ASOS's overall score of 23.86 (as at 12/31/2018) is pretty good – landing it in it in the 29th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like ASOS is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

To gain some more context, you can compare ASOS's total ESG risk score against those of similar companies.

ASOS's environmental score: 6/100

ASOS's environmental score of 6 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that ASOS is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

ASOS's social score: 6/100

ASOS's social score of 6 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that ASOS is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

ASOS's governance score: 6/100

ASOS's governance score puts it squarely in the 6th percentile of companies rated in the same sector. That could suggest that ASOS is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

ASOS's controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. ASOS scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that ASOS has, for the most part, managed to keep its nose clean.

Wondering how that compares? Below are the controversy scores of similar companies.

Frequently asked questions

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.


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