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Review of NOW price, features and content

Sky's own streaming service, NOW, offers a mixture of movies and sports, but is it enough to compete with Netflix?

4.1 ★★★★★ (171 reviews) Write a review
Customer rating
Satisfaction survey
86% of NOW customers in our 2022 customer satisfaction survey would recommend the service to a friend, mostly because of the convenient flexible payment plans.

About NOW

NOW is an online streaming service available on your television set and other devices. It provides low-cost, flexible access to thousands of hours of entertainment, including the best of Sky Movies and Sky Sports. It’s ideal for those looking for a way to watch the latest new shows, sports and movies, without signing up to long contracts or paying for costly installation.

Prices and packages

Before streaming away on NOW, you will need to pick your pass. These vary in price, depending on the type of pass you wish to use.

Entertainment pass£12.99 per monthOver 300 box sets on demand
Sky Cinema pass£14.99 per monthOver 1,000 on demand movies with new releases each month
Sky Sports Day Pass£9.9911 channels from Sky Sports for 24 hours

What devices and platforms is NOW compatible with?

NOW gives you two possible options for viewing.

Through the NOW box

The NOW box is a set-top box available for purchase on the NOW website. It costs £45.99 including shipping and handling and will be sent direct to your door. The box plugs into your TV through the HDMI cable-in port. If you’re unsure about whether or not your TV is compatible, you can check with your TV manufacturer online. The box comes with a small remote, and once plugged in will then give you full access to all NOW services.

On devices

Alternatively NOW services can be accessed through the following devices:

NOW pros and cons


  • No lock in contracts or commitments
  • Great flexibility from the Sky Sports day pass and week pass
  • No installation or set up costs


  • Only available when connected to the internet
  • Not available outside UK


NOW is a solid TV service that delivers the best entertainment, sports and movies directly to your TV in a no-fuss way. The service is also fairly good value for money, flexible and gives you access to loads of great movies, sports and shows at a cheap price.

The main downside is that the service is not available offline. But if you’re looking for more flexibility or control over what channels you have access to, then NOW might be exactly what you’re looking for.

NOW frequently asked questions

TV streaming ratings

★★★★★ — Excellent
★★★★★ — Good
★★★★★ — Average
★★★★★ — Subpar
★★★★★ — Poor

Our customer satisfaction scores ("Customers say") are based on a survey of 1,989 customers carried out in December 2021.

Learn the details of our methodology and scoring.

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8 Responses

  1. Default Gravatar
    TimAugust 28, 2019

    I struggle with a download speed of only 1.2. Would this be sufficient to run NOW TV?

    • Avatarfinder Customer Care
      CharisseAugust 28, 2019Staff

      Hi Tim,

      Thanks for reaching out to Finder.

      An internet speed of 1.2Mbps will not be enough and may cause buffering when you watch video streams with NOW TV.

      To avoid slow loading and buffering issues, you should have an internet speed of at least 2.5Mbps if you are using wi-fi or broadband. For 3G or 4G devices, the minimum speed needed is 450Kbps.

      I hope this helps.


  2. Default Gravatar
    PaulineMay 20, 2019

    I have an LG smart TV, do I need a TV box?

    • Avatarfinder Customer Care
      JhezMay 21, 2019Staff

      Hello Pauline,

      Thank you for your comment.

      There’s no need to purchase a NowTV box if you have an LG Smart TV. You can directly access NowTV services in the LG Smart TV by connecting it to the internet and accessing your NowTV account.


  3. Default Gravatar
    AlanJanuary 18, 2019

    Can you fast forward with this box?

    • Avatarfinder Customer Care
      JoshuaJanuary 24, 2019Staff

      Hi Alan,

      Thanks for getting in touch with finder. I hope all is well with you. :)

      Yes, you can fast foward with Now TV box. You can use the remote control to do this. If you need more help, you can also get in touch with their customer support to obtain a more personalised answer.

      I hope this helps. Should you have further questions, please don’t hesitate to reach us out again.
      Have a wonderful day!


  4. Default Gravatar
    VivienJuly 23, 2017

    If I subscribe to now tv sky movies pass, does it include the entertainment channels or do you need to subscribe to both?

    • Avatarfinder Customer Care
      AnndyJuly 23, 2017Staff

      Hi Vivien,

      Thanks for your question.

      You need to get a different subscription for the entertainment channels. The monthly subscription for the Entertainment channels is £6.99/month) and £9.99/month for movies.


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