Halloween statistics 2023: How much will the UK spend?
How much do British people spend on their spooky celebrations every year? Find the latest Halloween statistics here.
Whether you don a scary outfit or just hand out sweets to trick-or-treaters, there’s no escaping Halloween. We looked into how much money is spent on Halloween from our bank accounts in the UK each year and some of the trends we’re seeing. Find out the latest Halloween statistics here.
The latest Halloween statistics
How much do we spend on Halloween in the UK?
Brits are expected to spend more than £1 billion on Halloween in 2023, according to a recent Finder survey. More than half (56%) planning to spend some money on celebrations, decorations or costumes, with an average spend of £36 per person.
This planned Halloween spending is 38% more than our original projection of £777 million based on past spending and shows that the UK is ready to embrace the spooky season this year.
But under the headline figure, it’s worth noting that 2 in 3 (67%) are planning to spend either nothing or less than £20 on Halloween.
Which generation spends the most on Halloween?
Generation Z are the big spenders when it comes to Halloween in 2023, with an impressive 87% of this group planning to spend an average of £46 each on celebrations, decorations and costumes. Millennials are also excited for Halloween this year, with three-quarters (76%) planning to spend an average of £41 each.
The enthusiasm for Halloween seems to decrease with age, however, as just 12.5% of the silent generation and 28% of baby boomers expecting to make a spooky purchase. Gen X sit somewhere in the middle, with just over half of this group (53%) planning to spend £33 each on average.
|Generation||Percentage spending||Average spend (£)|
Which region spends the most on Halloween?
Those in London are planning to spend the most this Halloween, with 7 in 10 splashing out with an average of £49.50 each. Meanwhile, Scotland is the only region where less than half (47%) of people are planning to spend on Halloween, and those in Northern Ireland are planning to spend the least, with an average spend of just under £30.
|Region||Percentage spending||Average spend (£)|
|Yorkshire and the Humber||53.66%||30.16|
|East of England||52.11%||36.96|
How has Halloween spending changed over time?
Halloween spending in the UK was originally estimated to total £777 million in 2023, up 13% from a projected £687 million in 2022 and £607 million in 2021.
Halloween spending rose steadily between 2013 and 2016, from £230 million to £310 million. The following year then saw a big spike in spending, which rose by almost a third to £400 million, before a modest increase to £419 million in 2018. In 2019, spending was estimated to reach £474 million and £536 million in 2020.
|Year||Amount spent (millions)|
Methodology and sources
- Finder commissioned Cenuswide to survey 2,000 adults from 9-11 October 2023 to find out how much adults planned to spend on Halloween in 2023.
- World Economic Forum
More guides on Finder
Financial stress and mental health statistics UK
7 in 10 Brits (70%) have experienced financial stress, so we look at the latest statistics to see the impact money has on our mental health.
Inflation rates vs savings account rates
High inflation could be making your savings accounts lose value in ‘real terms’. We look at historical savings versus inflation rates.
Mortgage statistics: The average UK mortgage size, payments and debt
From the average house price to how many outstanding mortgages there are, we explore all the latest mortgage statistics in the UK.
Credit card statistics and trends UK
We look at the latest statistics on credit card ownership and spending in the UK. Here’s what we found.
ChatGPT stock picks vs 10 popular funds: Tracker
An experimental fund of 38 stocks chosen by ChatGPT is up 14.13% after the first 36 weeks of the experiment, beating the top 10 funds in the UK.
UK cryptocurrency statistics 2023
Find out how many people in the UK own cryptocurrency, how this varies across age groups and other crypto statistics.
Christmas shopping and spending statistics UK
In 2023, Brits are projected to spend £602 each on Christmas gifts, with the nation planning to splash £27.6 billion overall.
Black Friday in the UK: Statistics for 2023
Black Friday is one of the biggest shopping days in the UK. But what are the latest statistics on how much we are spending?
Investing statistics: What percentage of the UK population invests in the stock market?
Our research found 1 in 5 (18%) Brits have owned stocks and shares at some point and around 2 in 5 Brits (42%) have invested in 2023.
UK car insurance statistics: Average cost and number of claims
We unpack all the latest UK car insurance statistics, including the average cost and the number of claims made per year.