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What is your alcoholic drink of choice?
Our favourite alcoholic drinks
The sales value of a number of alcoholic drinks in Great Britain in 2018 is presented below.
With £5.6 billion in sales, wine was the biggest seller in supermarkets and earned 46% more than the next biggest earner, spirits. Following from wine, £3.5 billion and £2.9 billion was spent on spirits and beer, respectively. For wine, that’s around £108 spent on wine per adult.
Being a distilled alcoholic drink, the alcohol percentage in spirits is among the highest. A spirit is typically 40% while wine is around 10% and beer is 5%. As long as you have a mixer handy, your spirits can be used to concoct a wide variety of cocktails.
Despite this quality, spirits and liqueurs do not appear to be people’s first choice of drink. With the most popular wine (Echo Falls) having 4.62 million consumers and the biggest spirit (Jägermeister) having 3 million consumers in 2018, wine is a more popular choice of alcoholic drink for Brits.
The most popular spirit brands
In 2018, Jägermeister was the most popular spirit brand, with an estimated 3 million users. British summertime spirit Pimms has the second most consumers, with over 2.8 million consumers.
Spending on spirits based on household income
The graph displays how much is spent weekly on spirits that are brought home by people in different decile groups in the UK in 2017/2018. The most that is spent on spirits was £3.20 weekly, amounting to £166 per year.
The UK’s most popular still wines in 2018 are presented below by the number of consumers. The biggest wine brand in 2018 was Echo Falls, with 4.62 million annual consumers – 54% higher than the number of consumers of the most popular spirit, Jägermeister.
The health implications of drinking
With alcohol being a causal factor in over 60 medical conditions, including various cancers, depression and high blood pressure, you should not exceed the maximum alcohol limit of 14 units a week. With only 29% of men and 36% of women coming close to guessing the number of calories in alcoholic drinks to within 50% of the true figure, it is likely that the UK population is uneducated in the health implications of drinking excessively.
Drinking by age
In knowing the dangers of excessive alcohol consumption, how many adults are drinking over the daily allowance at least once a week? The recommended maximum daily alcohol limit is six units for women and eight units for men. The graph below shows how many times men and women exceeded this limit at least once during the week.
Drinking by gender
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