Digital banking adoption

The adoption rates of these challenger banks also depend on where you are in the UK

Londoners have the highest adoption rates in the country, with 39% of them having opened a digital-only bank account. This is over double the rate in Wales, where only 16% of people have opened a digital-only account, making it the most reluctant region to get involved with the banking trend.

• Previous research: Digital banking adoption 2019

  Would you switch your main current account to a mobile-only bank? People all over the country are increasingly opening bank accounts with digital-only banks such as Starling Bank, Monzo and Revolut, which have no bricks-and-mortar branches and allow you to control your finances from your phone. We carried out a survey of 2,000 adults to see what stage this potential revolution is at and to get a feel for what the British public thinks.

  How many people have taken up digital bank accounts so far?

  According to our survey, 9% of British adults have opened an account with a digital-only bank, equating to 4.5 million people. As you might expect, the proportion of people opening digital-only banks is higher among younger age groups. 15% of generation Z (those born after 1996) have a digital bank account, compared to just 6% of baby boomers (those born 1946-1964).

  Challenger bank adoption by age group

  • Age group
  • Table

  Birth years	Age range
  Generation Z	1996+	18–22
  Millennials	1981–1996	37–22
  Generation X	1965–1980	38–53
  Baby boomers	1946–1964	54–72
  The silent generation	1928–1945	73–90

  The adoption rates of these challenger banks also depend on where you are in the UK. Londoners have opened the most digital-only bank accounts, with 14% of them having done so. This is almost triple the rate in the East Midlands, where only 5% of people have done the same, making it the most reluctant region to get involved with this trend.

  Challenger bank adoption by region

  • UK Map
  • Table

  Region	Percentage
  South West	9%
  South East	8%
  East of England	7%
  West Midlands	12%
  East Midlands	5%
  Yorshire and the Humber	5%
  North West	6%
  North East	7%
  Wales	6%
  Scotland	9%
  London	14%
  Northern Ireland	13%

  9% of Brits

  have a digital-only bank account

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  How many of us will go digital in the future?

  7% of Brits plan on opening one of these bank accounts within the next 12 months, and 9% intend to do so within the next five years, which means an estimated 8.5 million new digital-only bank accounts will be opened by 2024.

  16% of Brits

  intend to open an account with a challenger bank in the next 5 years

  This sample is significantly skewed towards the male half of the population. A fifth (21%) of men plan to open a digital-only bank account in this time period, compared to just 12% of women.

  Percentage of men and women who plan to use a challenger bank

  For millennials and generations X and Z, the adoption rate in the next half-decade will be about one in five. For baby boomers and the silent generation, this rate will be much lower, at 9% and 2% respectively.

  London is the region that’ll see the biggest increase in digital-only bank accounts, as 26% of Londoners say they’ll open such an account in the next half-decade. On the other end of the spectrum we have East Anglia, where only 12% of people say the same.

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  Why are people switching to digital-only?

  We asked Brits who have already joined digital-only banks, or intend to in the next five years, why they made this decision. The table below shows the top five reasons.

  Reason	% of responses
  Doing all my banking online is more convenient	33%
  I will get better rates	31%
  I want to transfer money more easily	28%
  I want free transactions abroad	22%
  I like to receive real-time notifications on my spending	22%

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  How many people are staying off the bandwagon?

  For now, it seems that the majority of people have no intention of switching to a digital-only bank account. 53% of our survey participants said they don’t plan to do so.

  Women are more reluctant to do this than men, with 58% of them saying they don’t plan on getting this type of account in the next five years, compared to 49% of men.

  The most reluctant region is the East Midlands, where 63% of participants answered this way. Predictably, Londoners are the least reluctant, with only 40% of them vetoing the idea.

  Age, however, was the most significant demographic factor, as seen in the chart below.

  Percentage of people that don’t intend on opening a digital-only bank account

  • Generational differences
  • Table

  Generation	Percentage
  Generation Z	50%
  Millennials	43%
  Generation X	47%
  Baby boomers	64%
  The silent generation	79%

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  What’s keeping people from switching?

  The table below shows the top reasons why Brits don’t intend on opening a digital-only bank account.

  Reason	% of responses
  My current bank has always treated me well	61%
  I prefer having the option to speak to someone in person	49%
  It’s too much hassle to switch my main account and change my direct debits, etc	22%
  I wouldn’t get better rates	17%
  It’s too much hassle to open a new account	17%

  Interestingly, it’s generation Z that appears to be the most satisfied with traditional banks, with 71% feeling like they’ve been treated well compared to 57% of generation X. Perhaps they haven’t been with their banks long enough to become frustrated with them.

  “When you consider how long the banking industry went without any real technological advances or change to the status quo, the speed that digital challenger banks have established themselves has been very impressive. When done right, digital banking can offer customers the speed, convenience and transparency that is becoming increasingly important for consumers in most sectors.

  “However, our research also showed that a lot of Brits still aren’t interested in taking all of their finances online. Open banking, for example, is only a year old and some people may not be comfortable with having their data shared between companies yet. The problems that large banks have had with ‘digitalising’ their services also doesn’t help the image of online banking.

  “It will be fascinating to see how the sector evolves over the next few years, and if it can cope with the increasing consumer demand that we expect to see.”

  – Jon Ostler, CEO of Finder UK

  Methodology

  • Finder commissioned Onepoll on 7–11 November 2019 to carry out a nationally representative survey of adults aged 18+.
  • A total of 2,000 people were questioned throughout Great Britain, with representative quotas for gender, age and region.