LV= Flow car insurance review
LV= Flow offers annual car insurance cover that can be managed online 24/7. Find out what it includes and whether it's right for you.

LV= Flow is a car insurance policy from general insurer LV=. As of December 2023, it ceased offering a monthly policy to new customers, but now offers annual cover only.
LV= has a history that dates back to 1843 and has since grown to become a well-known insurance provider in the UK. It also offers a range of other insurance products such as an annual car policy, van, motorbike, life, pet, home and travel insurance.
LV= policies are underwritten by Liverpool Victoria Insurance Company Ltd.
The company is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.
Flow focuses on customers who are comfortable transacting digitally and can self-serve online, which means there are no admin fees. You can call to claim but everything else is online. The brand says being paperless allows it to offer lower prices.
LV= Flow is only available as a comprehensive policy. If you need third party, fire and theft cover, you can get that through LV=’s car insurance.
Flow includes motor legal expenses and a guaranteed hire car when your car is out of action.
We’ve compared the features of both options below.
Feature | LV Flow | LV= annual car insurance |
---|---|---|
Renew | Annually | Annually |
Price calculated | Annually | Annually |
Type of cover | Comprehensive | Comprehensive or third party fire and theft |
Cover abroad | Comprehensive | Comprehensive |
Driving other cars cover | Third party only | Yes |
Use of car | Social, domestic and pleasure, and commuting to a single workplace | Social, domestic and pleasure, and commuting to a single workplace (can be extended to business use) |
Motor add-ons | Breakdown, in-car equipment plus journey continuation, protected NCD | Guaranteed hire car (basic or extended), motor legal expenses, breakdown, increased personal accident cover and protected NCD |
NCD (no claim discount) | Yes | Yes |
Protected no claim discount | Optional extra | Available |
Amendment and cancellation fees | Cancellation fee only | Yes |
The price of car insurance is based on a long list of personal factors, such as age, driving experience, the type of car you drive, where you live and even what you do for a living. So the exact premium you pay will be dependent on your details.
To make a claim, contact the company’s 24/7 claims line on 08000 304897 (or +44 0120 2848509 from abroad).
LV= recommends that you have the following details to hand before making a claim:
To make a windscreen or glass claim, you need to contact LV=’s recommended windscreen repairer on 0800 169 9499.
On the reviews platform Trustpilot, Flow is rated “Excellent” with a score of 4.6 out of 5 based on around 16,000 reviews (last updated January 2024).
Flow is appealing if you’re happy to manage your policy online and make amendments yourself, with no fees, but it’s a shame that the brand no longer offers monthly cover, which was a stand-out product.
Discover why your car insurance might have doubled and explore practical steps to lower your premium.
Find out the cost and car insurance group of a Range Rover Evoque, and see how much you could pay based on age, location and model.
Cars in low insurance groups are among the cheapest to insure, excelling in key factors that influence car premiums.
Use our interactive map to find out the price of petrol in different countries around the world, including the UK and the US.
Get the lowdown on the car insurance from LV= to see what’s included in the cover, pros and cons of the policy and whether it’s right for you.
Check out our list of the top 10 car insurance companies to find the right cover for your car. Compare options to find cover that won’t break the bank.
Read our comprehensive guide and find out how much it may cost you to insure a Ford Kuga and how to save on your car insurance premiums.
Read our comprehensive guide and find out how much it may cost you to insure a Ford Focus and how to save on your car insurance premiums.
Good car insurance doesn’t have to be expensive. Compare cheap car insurance quotes to start saving today.
Find out how agreed value car insurance works and if it’s the right option for you.