LV= pet insurance review

Protecting your pet will give you peace of mind. Find out how LV= can cover your furry friend.


LV= pet insurance
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Customers cited good service & affordable cover
Covers cats and dogs only
A trip to the vet is the last thing you want, and it can put a serious strain on your finances too. Getting insurance for your pet can help cover both you and your furry friend in the event of illness or injury.

LV= offers a range of insurance policies for both cats and dogs. See how they work and compare your options below.

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What is LV=?

LV=, also known as Liverpool Victoria, was originally founded in 1843 and is one of the UK’s largest insurance companies. It offers a number of retirement, investment and insurance products, including car, life, home, travel and pet insurance.

Who underwrites LV= pet insurance?

LV= pet insurance is underwritten by Liverpool Victoria Insurance Company Limited.

What are LV=’s pet insurance options?

LV= offers both time-limited and lifetime cover for cats and dogs. There are five levels of cover in total, with two time-limited and three lifetime policies.

This type of policy covers your pet for up to 12 months for things like vet fees, third party liability, death, theft and boarding. The features of these policies include:

  • Provides cover for up to 12 months
  • Vet fee limits of either £1,500 or £2,500
Lifetime policies provide ongoing cover for your pet, but must be renewed each year. Your cover limits will reset each time and cover things such as vet fees, third party liability, theft, death, boarding and accidental damage. The features of the policy include:

  • Cover resets each 12 months
  • Vet fee limits of £3,000, £5,000 or £10,000

What’s covered under my policy?

LV= pet insurance policies offer cover for a range of issues, but what you can claim will vary depending on the level of cover you get. Whether you opt for time-limited or lifetime cover, there are multiple cover limits that you can choose from. These are:

BenefitTime-limited (£1,500)Time-limited (£2,500)Lifetime (£3,000)Lifetime (£5,000)Lifetime (£10,000)
Veterinary fees£1,500£2,500£3,000£5,000£10,000
Complementary treatment5 sessions5 sessions10 sessions10 sessions10 sessions
Third party liability (dogs only)
Accidental damagexxxx
Boarding fees
Theft or straying
Advertising and reward
Death from illness or accident
Holiday cancellation
Overseas cover

What other features does LV= pet insurance offer?

If you have more than one pet, you can get a 5% discount if you insure your pets on the same policy. Puppies and kittens over 8 weeks old can be insured, and you’ll also receive a 10% discount if you purchase your insurance online.

LV= insurance is intended for dogs and cats and does not offer cover for other types of pets. LV= pet insurance will not cover your pet’s pre-existing conditions, though it does cover some dental work, provided your pet has regular check-ups and you have taken preventative measures.

What is my excess?

Your excess is the amount you will have to pay every time you make a claim. There is a standard £75 excess fee for every vet treatment that you claim for. With a lifetime policy, you will only pay the excess once per year for each condition. For a time-limited policy, you will only pay once for each condition.

You can choose to add a voluntary excess of £75 or £150, which will reduce the cost of your insurance premium. If you have a lifetime policy and your pet reaches a certain age, you will need to pay an excess equal to 20% of the treatment cost, after the regular excess has been deducted. You will also need to pay a £250 excess for each third party liability claim on the lifetime £10,000 policy.

You do not need to pay an excess for other types of claims, such as holiday cancellation, death from illness or accident, or advertising and reward in case your pet goes missing.

What is LV=’s claim process?

You will need to download a claim form from the LV= website or request one by phone. The claim will need to be completed by both you and your vet.

Once you have completed the form, you can email it to or post it to Pet Claims Department, The Connect Centre, Kingston Crescent, Portsmouth PO2 8QL.

You’ll need to provide the following information as part of your claim:

  • Your policy information and number
  • Details of the claim
  • Your pet’s clinical history
  • An itemised invoice or receipt of the treatment
  • Any additional information that may be relevant

LV= aims to process and pay all claims within 7 to 10 working days.

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