How to buy Vera Bradley shares | $10.98

Own Vera Bradley shares in just a few minutes. Share price changes are updated daily.

Vera Bradley, Inc (VRA) is a leading footwear and accessories business based in the US. It opened the day at $11.69 after a previous close of $11.52. During the day the price has varied from a low of $10.88 to a high of $11.69. The latest price was $10.98 (25 minute delay). Vera Bradley is listed on the NASDAQ and employs 2,450 staff. All prices are listed in US Dollars.

How to buy shares in Vera Bradley

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: VRA in this case.
  5. Research Vera Bradley shares. The platform should provide the latest information available.
  6. Buy your Vera Bradley shares. It's that simple.
The whole process can take as little as 15 minutes.

Vera Bradley share price

Use our graph to track the performance of VRA stocks over time.

Vera Bradley shares at a glance

Information last updated 2021-03-11.
Previous close$11.52
Change $-0.54
Change % -4.6875%
Volume 198,852
Information last updated 2021-04-23.
52-week range$3.82 - $12.1899
50-day moving average $10.7891
200-day moving average $8.7529
Wall St. target price$13.25
PE ratio 43.8846
Dividend yield N/A (0%)
Earnings per share (TTM) $0.26
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Invest in Vera Bradley shares with 0% commission

Other fees apply. Your capital is at risk.

  • Unlimited trades, with no dealing charges or management fees
  • Pay no stamp duty on UK shares (saving 0.5%)
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Fees for buying 100x Vera Bradley shares with popular platforms

Both exchange rates and share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
eToro Free Stocks logo £0 $200 £3.87
£777.96 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £1.49
£775.58 total
Capital at risk
Stake logo £0 £50 £4.15
£778.24 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £19.97
£794.06 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £19.88
£793.97 total
Capital at risk
Fineco logo £0 No minimum £7.74
£781.83 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £19.46
£793.55 total
Capital at risk

Full comparison of share dealing platforms

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Vera Bradley stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Vera Bradley price performance over time

Historical closes compared with the last close of $10.98

1 month (2021-04-19) 0.46%
1 year (2020-05-15) 158.96%
2 years (2019-05-15) -3.77%
3 years (2018-05-15) 4.67%

Is Vera Bradley under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

Vera Bradley's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 44x. In other words, Vera Bradley shares trade at around 44x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

PEG ratio

Vera Bradley's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.31. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Vera Bradley's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.


Vera Bradley's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $44.8 million (£0.0 million).

The EBITDA is a measure of a Vera Bradley's overall financial performance and is widely used to measure a its profitability.


Revenue TTM $468.3 million
Operating margin TTM 4.76%
Gross profit TTM $266.8 million
Return on assets TTM 2.66%
Return on equity TTM 3.15%
Profit margin 1.85%
Book value $9.424
Market capitalisation $381.3 million

TTM: trailing 12 months

How to short and sell Vera Bradley shares

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "VRA.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 735,628 Vera Bradley shares held short by investors – that's known as the "short interest". This figure is 14.9% down from 864,509 last month.

There are a few different ways that this level of interest in shorting Vera Bradley shares can be evaluated.

Short interest ratio (SIR)

Vera Bradley's "short interest ratio" (SIR) is the quantity of Vera Bradley shares currently shorted divided by the average quantity of Vera Bradley shares traded daily (recently around 355375.84541063). Vera Bradley's SIR currently stands at 2.07. In other words for every 100,000 Vera Bradley shares traded daily on the market, roughly 2070 shares are currently held short.

However Vera Bradley's short interest can also be evaluated against the total number of Vera Bradley shares, or, against the total number of tradable Vera Bradley shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Vera Bradley's short interest could be expressed as 0.02% of the outstanding shares (for every 100,000 Vera Bradley shares in existence, roughly 20 shares are currently held short) or 0.0318% of the tradable shares (for every 100,000 tradable Vera Bradley shares, roughly 32 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Vera Bradley.

Find out more about how you can short Vera Bradley stock.

Vera Bradley share dividends

We're not expecting Vera Bradley to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide.

Share price volatility

Over the last 12 months, Vera Bradley's shares have ranged in value from as little as $3.82 up to $12.1899. A popular way to gauge a stock's volatility is its "beta".

VRA.US volatility(beta: 1.84)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Vera Bradley's is 1.8411. This would suggest that Vera Bradley's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

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