How to buy SSE (SSE) shares

A guide to investing in Scottish and Southern Energy plc, the energy sector giant based out of Perth and originally formed from two public sector stalwarts.

+ p18.00 ( + 1.15%)

SSE plc (SSE) is a leading utilities-diversified business based in the UK. It opened the day at 1600.5p after a previous close of 1592.5p. During the day the price has varied from a low of 1582.5p to a high of 1604p. The latest price was 1596.5p (25 minute delay). SSE is listed on the London Stock Exchange (LSE) and employs 11,865 staff. All prices are listed in pence sterling.

How to buy shares in SSE

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: SSE in this case.
  5. Research SSE shares. The platform should provide the latest information available.
  6. Buy your SSE shares. It's that simple.
The whole process can take as little as 15 minutes.

Fees for buying 20x SSE shares with popular platforms

Share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
eToro Free Stocks logo £0 $10 £0.00
£319.30 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £1.79
£321.09 total
Capital at risk
IG Share Dealing logo £0 £250 £8.00
£327.30 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £11.95
£331.25 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £7.99
£327.29 total
Capital at risk
Fineco logo £0 No minimum £0.00
£319.30 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £9.50
£328.80 total
Capital at risk

Full comparison of share dealing platforms

SSE share price (LSE:SSE)

Use our graph to track the performance of SSE stocks over time.

Is it a good time to buy SSE stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

eToro Free Stocks

Invest in SSE shares with 0% commission

Other fees apply. Your capital is at risk.

  • Unlimited trades, with no dealing charges or management fees
  • Pay no stamp duty on UK shares (saving 0.5%)
  • Create an account today in a few minutes
Capital at risk

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is SSE under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

SSE's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 6x. In other words, SSE shares trade at around 6x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

However, SSE's P/E ratio is best considered in relation to those of others within the utilities-diversified industry or those of similar companies.

PEG ratio

SSE's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 3.8628. Higher PEG ratios such as this can be interpreted as meaning the shares offer worse value given the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into SSE's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider SSE's PEG ratio in relation to those of similar companies.


    SSE's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping £3.5 billion.

    The EBITDA is a measure of a SSE's overall financial performance and is widely used to measure a its profitability.

    To put that into context you can compare it against similar companies.

    How has coronavirus impacted SSE's share price?

    Since the stock market crash that started in February 2020, SSE's share price has had significant negative movement.

    Its last market close was 1585.5p, which is 5.96% down on its pre-crash value of 1686p and 49.08% up on the lowest point reached during the March 2020 crash when the shares fell as low as 1063.5p.

    If you had bought £1,000 worth of SSE shares at the start of February 2020, those shares would have been worth £696.48 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth £1,029.62.

    Environmental, social and governance track record

    Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like SSE.

    Total ESG risk score

    SSE's total ESG risk: 34.8

    Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and SSE's overall score of 34.8 (as at 01/01/2019) is pretty weak – landing it in it in the 72nd percentile of companies rated in the same sector.

    ESG scores are increasingly used to estimate the level of risk a company like SSE is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

    To gain some more context, you can compare SSE's total ESG risk score against those of similar companies.

      Environmental score

      SSE's environmental score: 20.8/100

      SSE's environmental score of 20.8 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that SSE is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

      Social score

      SSE's social score: 11.84/100

      SSE's social score of 11.84 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that SSE is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

      Governance score

      SSE's governance score: 9.16/100

      SSE's governance score puts it squarely in the 6th percentile of companies rated in the same sector. That could suggest that SSE is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

      Controversy score

      SSE's controversy score: 2/5

      ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, SSE scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that SSE has, for the most part, managed to keep its nose clean.

      Wondering how that compares? Below are the controversy scores of similar companies.

        Environmental, social, and governance (ESG) summary

        SSE plc was last rated for ESG on: 2019-01-01.

        Total ESG score 34.8
        Total ESG percentile 71.62
        Environmental score 20.8
        Environmental score percentile 6
        Social score 11.84
        Social score percentile 6
        Governance score 9.16
        Governance score percentile 6
        Level of controversy 2

        SSE shares at a glance

        Information last updated 2021-11-19.
        Previous close1592.5p
        Change %0.2512%
        Information last updated 2022-01-15.
        52-week range1283.8226p - 1689.7323p
        50-day moving average1619.49p
        200-day moving average1575.4375p
        Wall St. target price1787.33p
        PE ratio6.4294
        Dividend yield82.1p (5.21%)
        Earnings per share (TTM)245.2p

        Do SSE shares pay dividends?


        Dividend yield: 5.21% of stock value


        Forward annual dividend yield: 5.21% of stock value


        Dividend payout ratio: 32.71% of net profits

        SSE has recently paid out dividends equivalent to 5.21% of its share value annually.

        SSE has paid out, on average, around 32.71% of recent net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 5.21% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), shareholders could enjoy a 5.21% return on their shares, in the form of dividend payments. In SSE's case, that would currently equate to about 82.1p per share.

        While SSE's payout ratio might seem fairly standard, it's worth remembering that it may be investing much of the rest of its net profits in future growth.

        The latest dividend was paid out to all shareholders who bought their shares by 13 January 2022 (the "ex-dividend date").

        SSE's dividend yield is perhaps best considered in relation to those of similar companies.

        Share price volatility

        Over the last 12 months, SSE's shares have ranged in value from as little as 1283.8226p up to 1689.7323p. A popular way to gauge a stock's volatility is its "beta".

        SSE.LSE volatility(beta: 0.52)Avg. volatility(beta: 1.00)LowHigh

        Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while SSE's is 0.5241. This would suggest that SSE's shares are less volatile than average (for this exchange).

        To put SSE's beta into context you can compare it against those of similar companies.

        Frequently asked questions

        More guides on Finder

        Ask an Expert

        You are about to post a question on

        • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
        • is a financial comparison and information service, not a bank or product provider
        • We cannot provide you with personal advice or recommendations
        • Your answer might already be waiting – check previous questions below to see if yours has already been asked provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

        By submitting your comment or question, you agree to our Privacy and Cookies Policy and Terms of Use.

        Questions and responses on are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
        Go to site