How to buy RSA Insurance Group shares | 677p

Own RSA Insurance Group shares in just a few minutes. Share price changes are updated daily.

Fact checked

RSA Insurance Group plc (RSA) is a leading insurance-property & casualty business based in the UK. It opened the day at 676.6p after a previous close of 676.6p. During the day the price has varied from a low of 676p to a high of 679.4p. The latest price was 677p (25 minute delay). RSA Insurance Group is listed on the London Stock Exchange (LSE) and employs 12,378 staff. All prices are listed in pence sterling.

How to buy shares in RSA Insurance Group

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: RSA in this case.
  5. Research RSA Insurance Group shares. The platform should provide the latest information available.
  6. Buy your RSA Insurance Group shares. It's that simple.
The whole process can take as little as 15 minutes.

How has Coronavirus impacted RSA Insurance Group's share price?

Since the stock market crash in March caused by coronavirus, RSA Insurance Group's share price has had significant negative movement.

Its last market close was 429.8p, which is 24.46% down on its pre-crash value of 569p and 33.81% up on the lowest point reached during the March crash when the shares fell as low as 321.2p.

If you had bought £1,000 worth of RSA Insurance Group shares at the start of February 2020, those shares would have been worth £597.41 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth £785.46.

RSA Insurance Group share price

Use our graph to track the performance of RSA stocks over time.

RSA Insurance Group shares at a glance

Information last updated 2020-12-18.
Previous close676.6p
Change 0.4p
Change % 0.059%
Volume 3,770,071
Information last updated 2020-12-27.
52-week range317.2625p - 681.6p
50-day moving average 671.4059p
200-day moving average 498.2571p
Wall St. target price643.31p
PE ratio 22.0651
Dividend yield 0.08p (1.18%)
Earnings per share (TTM) 30.7p
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Share dealing platform comparison

Table: sorted by promoted deals first
Data indicated here is updated regularly
Name Product Price per trade Frequent trader rate Platform fees Brand description
Zero platform fee
Your first 100 trades are free with Fineco, T&Cs apply.
Fineco Bank is good for share traders and investors looking for a complete platform and wide offer. Capital at risk.
eToro Free Stocks
0% commission, no markup, no ticket fee, no management fee
Withdrawal fee & GDP to USD deposit conversion
Capital at risk. 0% commission but other fees may apply.
0% commission on US shares, and £3 on UK shares
From £5
£0 - £24 per quarter
IG is good for experienced traders, and offers learning resources for beginners, all with wide access to shares, ETFs and funds. Capital at risk.
Hargreaves Lansdown Fund and Share Account
No fees
Hargreaves Lansdown is the UK's number one platform for private investors, with the depth of features you'd expect from an established platform. Capital at risk.
Degiro Share Dealing
£1.75 + 0.022% (max £5.00)
£1.75 + 0.022% (max £5.00)
Portfolio transfer fees (in & out)
Degiro is widely seen as one of the best low-cost share brokers, for people who are looking to trade regularly. Capital at risk.

Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum deposit Maximum annual fee Price per trade Brand description
Interactive Investor stocks and shares ISA
Any lump sum or £25 a month
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
Hargreaves Lansdown stocks and shares ISA
Hargreaves Lansdown is the UK's biggest wealth manager. It's got everything you'll need, from beginners to experienced investors. Capital at risk.
Nutmeg stocks and shares ISA
Nutmeg offers three types of portfolios. Choose the one that goes with your investment style. Capital at risk.
Moneyfarm stocks and shares ISA
Capital at risk.
Saxo Markets stocks and shares ISA
No minimum deposit requirement
Saxo Markets offers a wide access to a range of stocks, ETFs and funds. Capital at risk.
AJ Bell stocks and shares ISA
AJ Bell is a good all-rounder for people who to choose between shares, funds, ISAs and pensions. Capital at risk.
Fidelity stocks and shares ISA
£1000 or a regular savings plan from £50
Fidelity is another good all-rounder, offering a good package at a decent price. Not suited for trading shares. Capital at risk.
Legal & General stocks and shares ISA
Legal & General stocks and shares ISA
£100 or £20 a month
Legal & General is a big financial services company which offers insurance, lifetime mortgage, pensions and stocks and shares ISAs. Capital at risk.

Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum investment Choose from Annual fee Brand description
Interactive Investor Pension
Any lump sum or £25 a month
Over 3,000 funds
interactive investor is a flat-fee platform, which makes it cost effective for larger portfolios. Capital at risk.
Moneyfarm Pension
£1,500 (initial investment)
7 funds
Moneyfarm has pensions that are matched against your risk appetite, goals and planned retirement date. Capital at risk.
AJ Bell Pension
Over 2,000 funds
AJ Bell has two different pension options, a self managed pension and one that is managed for you. Capital at risk.
PensionBee Pension
No minimum
7 funds
0.5% - 0.95%
Pension Bee is a newbie in the pension market. It helps consolidate your pension plans into one place. Capital at risk.
Hargreaves Lansdown Pension
£100 or £25 a month
2,500 funds
Hargreaves Lansdown is the UK's biggest wealth manager. It's got three different retirement options. Capital at risk.
Saxo Markets Pension
Saxo Markets Pension
Over 11,000 funds
No annual fee
Saxo Markets gives flexibility and control over your investment strategy. Capital at risk.
No minimum
4 portfolios
Moneybox Pension
3 funds
0.15% - 0.45% charged monthly
Manage your money with an easy-to-use Moneybox app. Capital at risk.

Compare up to 4 providers

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy RSA Insurance Group stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

RSA Insurance Group price performance over time

Historical closes compared with the last close of 677p

1 week (2021-01-08) -0.21%
1 month (2020-12-16) 0.03%
3 months (2020-10-16) 57.52%
6 months (2020-07-17) 56.42%
1 year (2020-01-15) 21.63%
2 years (2019-01-15) 26.54%
3 years (2018-01-15) 8.63%
5 years (2016-01-15) 67.87%

Is RSA Insurance Group under- or over-valued?

Valuing RSA Insurance Group stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of RSA Insurance Group's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

RSA Insurance Group's P/E ratio

RSA Insurance Group's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 22x. In other words, RSA Insurance Group shares trade at around 22x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

RSA Insurance Group's EBITDA

RSA Insurance Group's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £646 million.

The EBITDA is a measure of a RSA Insurance Group's overall financial performance and is widely used to measure a its profitability.

RSA Insurance Group financials

Revenue TTM £6.7 billion
Operating margin TTM 9.22%
Gross profit TTM £750 million
Return on assets TTM 1.86%
Return on equity TTM 8.09%
Profit margin 5.08%
Book value 4.196p
Market capitalisation £7 billion

TTM: trailing 12 months

RSA Insurance Group's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like RSA Insurance Group.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

RSA Insurance Group's total ESG risk score

Total ESG risk: 29.15

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and RSA Insurance Group's overall score of 29.15 (as at 01/01/2019) is nothing to write home about – landing it in it in the 50th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like RSA Insurance Group is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

RSA Insurance Group's environmental score

Environmental score: 2.38/100

RSA Insurance Group's environmental score of 2.38 puts it squarely in the 4th percentile of companies rated in the same sector. This could suggest that RSA Insurance Group is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

RSA Insurance Group's social score

Social score: 14.11/100

RSA Insurance Group's social score of 14.11 puts it squarely in the 4th percentile of companies rated in the same sector. This could suggest that RSA Insurance Group is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

RSA Insurance Group's governance score

Governance score: 15.17/100

RSA Insurance Group's governance score puts it squarely in the 4th percentile of companies rated in the same sector. That could suggest that RSA Insurance Group is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

RSA Insurance Group's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, RSA Insurance Group scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that RSA Insurance Group has, for the most part, managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

RSA Insurance Group plc was last rated for ESG on: 2019-01-01.

Total ESG score 29.15
Total ESG percentile 50.4
Environmental score 2.38
Environmental score percentile 4
Social score 14.11
Social score percentile 4
Governance score 15.17
Governance score percentile 4
Level of controversy 2

RSA Insurance Group share dividends

Dividend payout ratio: 7612.9% of net profits

Recently RSA Insurance Group has paid out, on average, around 7612.9% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 1.18% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), RSA Insurance Group shareholders could enjoy a 1.18% return on their shares, in the form of dividend payments. In RSA Insurance Group's case, that would currently equate to about 0.08p per share.

RSA Insurance Group's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

The latest dividend was paid out to all shareholders who bought their shares by 12 November 2020 (the "ex-dividend date").

Have RSA Insurance Group's shares ever split?

RSA Insurance Group's shares were split on a 1:5 basis on 12 May 2014. So if you had owned 5 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your RSA Insurance Group shares – just the quantity. However, indirectly, the new 400% higher share price could have impacted the market appetite for RSA Insurance Group shares which in turn could have impacted RSA Insurance Group's share price.

RSA Insurance Group share price volatility

Over the last 12 months, RSA Insurance Group's shares have ranged in value from as little as 317.2625p up to 681.6p. A popular way to gauge a stock's volatility is its "beta".

RSA.LSE volatility(beta: 1.21)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while RSA Insurance Group's is 1.2088. This would suggest that RSA Insurance Group's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

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RSA Insurance Group overview

RSA Insurance Group plc, together with its subsidiaries, provides personal and commercial general insurance services. It operates through Scandinavia, Canada, and UK & International segments. The company offers a range of personal insurance products, including home, car, pet, and travel insurance products directly to its customers, as well as through brokers and agents. It also provides commercial insurance products, such as property, vehicle and fleet, professional liability, and indemnity and travel insurance, as well as marine, renewable energy, construction and engineering, and rail insurance for small to medium sized enterprises, multinational companies, and sole traders. The company was formerly known as Royal & Sun Alliance Insurance Group plc and changed its name to RSA Insurance Group plc in May 2008. RSA Insurance Group plc was founded in 1710 and is headquartered in London, the United Kingdom.

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