How to buy Prudential shares

Prudential PLC (PRU) is a publicly traded insurance-life business based in the UK. It opened the day at 1059.5p after a previous close of 1066p. During the day the price has varied from a low of 1009p to a high of 1062p. The latest price was 1024p (25 minute delay). Prudential is listed on the London Stock Exchange (LSE) and employs 14,000 staff. All prices are listed in pence sterling.

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Fees for buying 50x Prudential shares with popular platforms

Share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform	Customer rating	Platform fee	Min. initial deposit	Trading fee estimate
	★★★★★	£0	£1	£0.00 £512.00 total	Go to site Capital at risk
	★★★★★	£0	$50	£0.00 £512.00 total	Go to site Capital at risk
	★★★★★	£0	£250	£8.00 £520.00 total	Go to site Capital at risk
	Not yet rated	£0	No minimum	£0.00 £512.00 total	Go to site Capital at risk
	★★★★★	£0	No minimum	£0.00 £512.00 total	Go to site Capital at risk
	★★★★★	£0	£1	£11.95 £523.95 total	Go to site Capital at risk
	★★★★★	£0	£0.01	£1.82 £513.82 total	Go to site Capital at risk

Full comparison of share dealing platforms

Alternative ways to invest in Prudential

• Invest in Prudential via a fund

  Buying shares in just one company can leave you more exposed to unexpected swings in the market than if you have a range of investments - a "diversified portfolio". Experts generally recommend having a broad mix of assets and funds that hold a ready-made portfolio of at least 50 different companies' shares, on the basis that drops in the value of some will be offset by rises elsewhere.

  Prudential is a major part of the LSE index, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).

• Invest in Prudential via S&P 500

  Logo	Fund (Ticker)	5 year growth	1 year growth	Link to invest
  	Invesco S&P 500 (SPXP)	80.53%	1.75%	Invest with Fineco Capital at risk
  	Xtrackers S&P 500 Swap (XSPX)	80.40%	1.76%	Invest with IG Capital at risk
  	iShares Core S&P 500 (CSP1)	78.08%	1.48%	Invest with IG Capital at risk
  	HSBC S&P 500 (HSPX)	66.61%	0.24%	Invest with Saxo Capital at risk
  	Vanguard S&P 500 (VUSA)	65.33%	0.13%	Invest with IG Capital at risk
  	SPDR S&P 500 ETF (SPY)	44.58%	-6.06%	Invest with eToro Capital at risk

• Invest in Prudential via FTSE 100

  Icon	Fund	5-year performance	1-year performance (to November 2022)	Link to invest
  	Vanguard FTSE 100 (VUKE)	16.32%	2.67%	Invest with FreetradeCapital at risk
  	iShares Core FTSE 100 (CUKX)	16.27%	2.45%	Invest with eToroCapital at risk
  	Invesco FTSE 100 (S100)	14.75%	2.06%	Invest with IGCapital at risk
  	HSBC FTSE 100 (HUKX)	16.09%	2.33%	Invest with IGCapital at risk
  	Lyxor FTSE 100 (100D)	15.09%	2.02%	Invest with IGCapital at risk
  	Xtrackers FTSE 100 (XDUK)	15.34%	1.81%	Invest with IGCapital at risk

Is it a good time to buy Prudential stock?

Only you can make the decision on the time to leap. The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

• See the technical analysis gauge

• See Prudential share price (LSE:PRU)

  Use our graph to track the performance of PRU stocks over time.

  Share price volatility

  Over the last 12 months, Prudential's shares have ranged in value from as little as 782.4p up to 1381.5p. A popular way to gauge a stock's volatility is its "beta".

  Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while Prudential's is 1.3571. This would suggest that Prudential's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

• What's Prudential price performance over time?

  Historical closes compared with the last close of 1024p

  1 month (2023-02-24)	-15.82%
  6 months (2022-09-21)	6.93%
  1 year (2022-03-25)	-3.89%
  2 years (2021-03-25)	-34.57%
  3 years (2020-03-25)	2.83%
  5 years (2018-03-23)	-32.30%

Invest in Prudential shares

• Start investing from $50
• Pay no stamp duty on UK shares
• Commission-free trading. Other fees may apply.

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Capital at risk

Is Prudential under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Prudential P/E ratio, PEG ratio and EBITDA

• P/E ratio
• Prudential PEG ratio
• Prudential EBITDA

What's Prudential's ESG track record?

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Prudential.

Overall Prudential ESG score

Prudential's total ESG risk: 24.4

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Prudential's overall score of 24.4 (as at 12/31/2018) is pretty good – landing it in it in the 31st percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Prudential is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

• Environmental
• Social
• Governance
• Controversy

Frequently asked questions

• Does Prudential pay dividends?

  • Dividend yield
  • Forward yield
  • Payout ratio

  Dividend yield: 1.57% of stock value

  Forward annual dividend yield: 1.57% of stock value

  Dividend payout ratio: 62.28% of net profits

  Prudential has recently paid out dividends equivalent to 1.57% of its share value annually.

  Prudential has paid out, on average, around 62.28% of recent net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 1.57% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), shareholders could enjoy a 1.57% return on their shares, in the form of dividend payments. In Prudential's case, that would currently equate to about 18.8p per share.

  Prudential's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

  The latest dividend was paid out to all shareholders who bought their shares by 22 March 2023 (the "ex-dividend date").

  • Prudential dividend history

    Dividend	Type	Ex-dividend date	Payment date
    $0.0537	Interim	19/08/2021	05/10/2021
    $0.1073	Final	25/03/2021	14/05/2021
    $0.0537	Interim	20/08/2020	28/09/2020
    $0.2597	Final	26/03/2020	15/05/2020
    $0.2029	Interim	12/08/2019	26/09/2019
    £0.325	Interim	28/03/2019	17/05/2019
    £0.1567	Interim	23/08/2018	27/09/2018
    £0.325	Interim	29/03/2018	18/05/2018
    £0.145	Interim	24/08/2017	28/09/2017
    £0.3057	Interim	30/03/2017	19/05/2017
    £0.1293	Interim	25/08/2016	29/09/2016
    £0.2647	Final	24/03/2016	20/05/2016
    £0.1	Special	24/03/2016	20/05/2016
    £0.1231	Interim	20/08/2015	24/09/2015
    £0.2574	Final	26/03/2015	21/05/2015
    £0.1119	Interim	20/08/2014	25/09/2014
    £0.2384	Final	26/03/2014	22/05/2014
    £0.0973	Interim	21/08/2013	26/09/2013
    £0.2079	Final	27/03/2013	23/05/2013
    £0.084	Interim	22/08/2012	27/09/2012
    £0.1724	Final	28/03/2012	24/05/2012
    £0.0795	Interim	17/08/2011	22/09/2011
    £0.1724	Final	30/03/2011	26/05/2011
    £0.0661	Interim	18/08/2010	23/09/2010
    £0.1291	Final	07/04/2010	27/05/2010
    £0.0629	Interim	19/08/2009	24/09/2009
    £0.1291	Final	12/04/2009	22/05/2009
    £0.0599	Interim	13/08/2008	23/09/2008
    £0.123	Final	09/04/2008	20/05/2008
    £0.057	Interim	15/08/2007	24/09/2007
    £0.1172	Final	11/04/2007	22/05/2007
    £0.0542	Interim	16/08/2006	27/10/2006
    £0.1102	Final	22/03/2006	26/05/2006
    £0.053	Interim	17/08/2005	28/10/2005
    £0.1065	Final	16/03/2005	25/05/2005
    £0.0519	Interim	18/08/2004	29/10/2004
    £0.107	Final	17/03/2004	26/05/2004
    £0.053	Interim	20/08/2003	31/10/2003
    £0.171	Final	19/03/2003	28/05/2003
    £0.089	Interim	11/09/2002	28/11/2002
    £0.167	Final	20/03/2002	29/05/2002
    £0.087	Interim	19/09/2001	29/11/2001
    £0.163	Final	28/03/2001	30/05/2001
    £0.082	Interim	18/09/2000	30/11/2000
    £0.153	Final	27/03/2000	31/05/2000
    £0.077	Interim	20/09/1999	25/11/1999
    £0.14	Final	22/03/1999	26/05/1999
    £0.07	Interim	21/09/1998	26/11/1998
    £0.127	Final	01/01/1970	27/05/1998

  Currently 0.361% of Prudential shares are held by insiders and 57.75% by institutions.

• How many people work for Prudential?

  Latest data suggests 14,000 work at Prudential.

• When does the fiscal year end for Prudential?

  Prudential's fiscal year ends in December.

• Where is Prudential based?

  Prudential's address is: 1 Angel Court, London, United Kingdom, EC2R 7AG

• What is Prudential's ISIN number?

  Prudential's international securities identification number is: GB0007099541

• How to sell Prudential shares

  It's as easy to sell Prudential as it is to buy! Here's how to sell Prudential that you already own.

  1. Open your investment app. If you've got one with desktop access, you can log in online
  2. Go to your portfolio. This should be in the main menu
  3. Find your shares. You may be able to search your portfolio
  4. Choose how many you'd like to sell. You'll be able to review the price and see how much you'll receive
  5. Sell your Prudential shares. Your investment platform will let you know when your shares are sold

• Can you buy Prudential shares with a debit card?

  Most share dealing providers in the UK will let you use your debit card to top up your account and buy shares. The main ways are with a debit card, bank transfer or with Apple/Google Pay.

• What's the easiest way to buy Prudential shares?

  The easiest way to get hold of some Prudential shares is to sign up for a share trading app and place a market order or basic order. This type of order tells the platform that you're interested, so it'll try to execute it as quickly as it can. It could take some time for the order to go through, especially if there's a lot of volatility in Prudential shares.

• Do you need to complete a W8-BEN form if you want to invest in Prudential

  If you're investing in a US stock, you'll need to complete a W8-BEN form to minimise your tax liability. Whether these are automatically handled for you depends on your broker, so it would be a good idea to check with them directly.

• What is the key financial information for Prudential?

  Financials

  Gross profit TTM	£3.7 billion
  Return on assets TTM	0.55%
  Return on equity TTM	5.86%
  Profit margin	0%
  Book value	6.196p
  Market capitalisation	£29.5 billion

  TTM: trailing 12 months