How to buy Peloton shares

Own Peloton shares in just a few minutes.

Updated

Fact checked

Peloton Interactive, Inc is a leisure business based in the US. Peloton shares (PTON.US) are listed on the NASDAQ and all prices are listed in US Dollars. Peloton employs 4,404 staff and has a trailing 12-month revenue of around $2.4 billion.

How to buy shares in Peloton

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: PTON in this case.
  5. Research Peloton shares. The platform should provide the latest information available.
  6. Buy your Peloton shares. It's that simple.
The whole process can take as little as 15 minutes.

Peloton share price

Use our graph to track the performance of PTON stocks over time.

Peloton shares at a glance

Information last updated 2021-01-23.
Latest market close$N/A
52-week range$17.7 - $171.09
50-day moving average $144.5267
200-day moving average $104.3048
Wall St. target price$153.31
PE ratio 94.7863
Dividend yield N/A (0%)
Earnings per share (TTM) $-10.724
Promoted
eToro Free Stocks

Invest in Peloton shares with 0% commission

Other fees may apply. Your capital is at risk.

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Share dealing platform comparison

Table: sorted by promoted deals first
Data indicated here is updated regularly
Name Product Price per trade Frequent trader rate Platform fees Brand description
Fineco
£2.95
£2.95
Zero platform fee
Your first 100 trades are free with Fineco, T&Cs apply.
Fineco Bank is good for share traders and investors looking for a complete platform and wide offer. Capital at risk.
eToro Free Stocks
0% commission, no markup, no ticket fee, no management fee
N/A
Withdrawal fee & GDP to USD deposit conversion
Capital at risk. 0% commission but other fees may apply.
Stake
£0
£0
Zero platform fee
Join and receive a free share worth up to £100
Access unlimited commission-free trading on 3,800+ US stocks and ETFs with Stake. Capital at risk.
IG
0% commission on US shares, and £3 on UK shares
From £5
£0 - £24 per quarter
IG is good for experienced traders, and offers learning resources for beginners, all with wide access to shares, ETFs and funds. Capital at risk.
Degiro Share Dealing
£1.75 + 0.022% (max £5.00)
£1.75 + 0.022% (max £5.00)
Portfolio transfer fees (in & out)
Degiro is widely seen as one of the best low-cost share brokers, for people who are looking to trade regularly. Capital at risk.
Hargreaves Lansdown Fund and Share Account
£11.95
£5.95
No fees
Hargreaves Lansdown is the UK's number one platform for private investors, with the depth of features you'd expect from an established platform. Capital at risk.
Interactive Investor
From £7.99 on the Investor Service Plan
From £7.99 on the Investor Service Plan
No transfer fees or exit fees. £9.99 a month on the Investor Service Plan
Open an ISA, Trading Account or SIPP you will get £100 of free trades to buy or sell any investment (new customers only).
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
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Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum deposit Maximum annual fee Price per trade Brand description
Interactive Investor stocks and shares ISA
Any lump sum or £25 a month
£119.88
£7.99
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
Moneyfarm stocks and shares ISA
£1500
0.75%
£0
Moneyfarm helps you meet your investment goals with fully-managed portfolios designed around you. Capital at risk.
Hargreaves Lansdown stocks and shares ISA
£100
0.45%
£11.95
Hargreaves Lansdown is the UK's biggest wealth manager. It's got everything you'll need, from beginners to experienced investors. Capital at risk.
Nutmeg stocks and shares ISA
£100
0.75%
£0
Nutmeg offers three types of portfolios. Choose the one that goes with your investment style. Capital at risk.
Saxo Markets stocks and shares ISA
No minimum deposit requirement
0.12%
£8.00
Saxo Markets offers a wide access to a range of stocks, ETFs and funds. Capital at risk.
AJ Bell stocks and shares ISA
£500
0.25%
£9.95
AJ Bell is a good all-rounder for people who to choose between shares, funds, ISAs and pensions. Capital at risk.
Fidelity stocks and shares ISA
£1000 or a regular savings plan from £50
0.35%
£10.00
Fidelity is another good all-rounder, offering a good package at a decent price. Not suited for trading shares. Capital at risk.
Legal & General stocks and shares ISA
Legal & General stocks and shares ISA
£100 or £20 a month
0.61%
N/A
Legal & General is a big financial services company which offers insurance, lifetime mortgage, pensions and stocks and shares ISAs. Capital at risk.
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Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum investment Choose from Annual fee Brand description
Interactive Investor Pension
Any lump sum or £25 a month
Over 3,000 funds
£10/month
interactive investor is a flat-fee platform, which makes it cost effective for larger portfolios. Capital at risk.
Moneyfarm Pension
£1,500 (initial investment)
7 funds
0.35%-0.75%
Moneyfarm has pensions that are matched against your risk appetite, goals and planned retirement date. Capital at risk.
AJ Bell Pension
£1,000
Over 2,000 funds
0.05-0.25%
AJ Bell has two different pension options, a self managed pension and one that is managed for you. Capital at risk.
PensionBee Pension
No minimum
7 funds
0.5% - 0.95%
Pension Bee is a newbie in the pension market. It helps consolidate your pension plans into one place. Capital at risk.
Hargreaves Lansdown Pension
£100 or £25 a month
2,500 funds
0-0.45%
Hargreaves Lansdown is the UK's biggest wealth manager. It's got three different retirement options. Capital at risk.
Saxo Markets Pension
Saxo Markets Pension
£10
Over 11,000 funds
No annual fee
Saxo Markets gives flexibility and control over your investment strategy. Capital at risk.
Penfold
Penfold
No minimum
4 portfolios
0.75-0.88%
Moneybox Pension
£1
3 funds
0.15% - 0.45% charged monthly
Manage your money with an easy-to-use Moneybox app. Capital at risk.
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Peloton stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Is Peloton under- or over-valued?

Valuing Peloton stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Peloton's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Peloton's P/E ratio

Peloton's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 95x. In other words, Peloton shares trade at around 95x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Peloton's EBITDA

Peloton's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $136.9 million.

The EBITDA is a measure of a Peloton's overall financial performance and is widely used to measure a its profitability.

Peloton financials

Revenue TTM $2.4 billion
Operating margin TTM 4.21%
Gross profit TTM $836.7 million
Return on assets TTM 2.11%
Return on equity TTM 2.81%
Profit margin 2.02%
Book value $5.506
Market capitalisation $46.7 billion

TTM: trailing 12 months

How to short and sell Peloton shares

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "PTON.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 17.3 million Peloton shares held short by investors – that's known as Peloton's "short interest". This figure is 9.8% up from 15.7 million last month.

There are a few different ways that this level of interest in shorting Peloton shares can be evaluated.

Peloton's "short interest ratio" (SIR)

Peloton's "short interest ratio" (SIR) is the quantity of Peloton shares currently shorted divided by the average quantity of Peloton shares traded daily (recently around 12.3 million). Peloton's SIR currently stands at 1.41. In other words for every 100,000 Peloton shares traded daily on the market, roughly 1410 shares are currently held short.

However Peloton's short interest can also be evaluated against the total number of Peloton shares, or, against the total number of tradable Peloton shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Peloton's short interest could be expressed as 0.06% of the outstanding shares (for every 100,000 Peloton shares in existence, roughly 60 shares are currently held short) or 0.069% of the tradable shares (for every 100,000 tradable Peloton shares, roughly 69 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Peloton.

Find out more about how you can short Peloton stock.

Peloton share dividends

We're not expecting Peloton to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide.

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Peloton overview

Peloton Interactive, Inc. provides interactive fitness products in North America and internationally. It offers connected fitness products, such as the Peloton Bike and the Peloton Tread, which include touchscreen that streams live and on-demand classes. The company also provides connected fitness subscriptions for multiple household users, and access to all live and on-demand classes, as well as Peloton Digital app for connected fitness subscribers to provide access to its classes. As of December 09, 2020, it had approximately 3.6 million members. The company markets and sells its interactive fitness products directly through its retail showrooms and at onepeloton.com. Peloton Interactive, Inc. was founded in 2012 and is headquartered in New York, New York.

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