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By
George Sweeney, DipFAUpdated
While other fashion retailers have stumbled and faded, Next (NXT) has consistently defied the high-street doom-mongers by pairing a massive online presence with incredibly slick operations. For UK investors wanting to back a masterclass in retail resilience, strong corporate leadership, and reliable share buybacks, buying Next shares offers a unique addition to your investment wardrobe.
The good news? You don't need to queue up to get the best deal on Next shares, just a reliable investing account, some cash, and about 5 minutes of your time. Let’s break down exactly how to buy Next stock.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.
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May 6, 2026: Next published its Q1 trading statement on 6 May 2026, reporting full-price sales up 6.2%, ahead of forecast, and raised full-year profit guidance to £1,218m.
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Read the full methodologyAll investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

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The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
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Dividend yield: 1.85% of stock value
Forward annual dividend yield: 1.77% of stock value
Dividend payout ratio: 34.09% of net profits
Next has recently paid out dividends equivalent to 1.85% of its share value annually.
Next has paid out, on average, around 34.09% of recent net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 1.77% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), shareholders could enjoy a 1.77% return on their shares, in the form of dividend payments. In Next's case, that would currently equate to about 279 per share.
While Next's payout ratio might seem fairly standard, it's worth remembering that it may be investing much of the rest of its net profits in future growth.
Next's dividend yield is perhaps best considered in relation to those of similar companies.
It's as easy to sell Next as it is to buy! Here's how to sell Next shares that you already own.
Most dealing providers will let you use your debit card to top up your account and buy shares. The main ways are with a debit card, bank transfer or with Apple/Google Pay.
The easiest way to get hold of some Next shares is to sign up for a share trading app and place a market order or basic order. This type of order tells the platform that you're interested, so it'll try to execute it as quickly as it can. It could take some time for the order to go through, especially if there's a lot of volatility in Next shares.
No. That's for US stocks.
George is a deputy editor at Finder. He has previously written for The Motley Fool UK, Nasdaq, Freetrade, Investing in the Web, MoneyMagpie, Online Mortgage Advisor, Wealth, and Compare Forex Brokers. He's focused on making personal finance and investing engaging for everyone. To do this he draws from previous work and his Level 4 Diploma for Financial Advisers (DipFA), sharing what he’s learnt. When he’s not geeking out about money, you’ll find him playing sports and staying active. See full bio
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