Harley-Davidson Inc (HOG) is a leading recreational vehicles business based in the US. It opened the day at $36.7 after a previous close of $37.01. During the day the price has varied from a low of $36.01 to a high of $37.02. The latest price was $36.41 (25 minute delay). Harley-Davidson is listed on the NYSE and employs 5,150 staff. All prices are listed in US Dollars.
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Since the stock market crash that started in February 2020, Harley-Davidson's share price has had significant negative movement.
Its last market close was $33.44, which is 4.97% down on its pre-crash value of $35.19 and 133.68% up on the lowest point reached during the March 2020 crash when the shares fell as low as $14.31.
If you had bought $1,000 worth of Harley-Davidson shares at the start of February 2020, those shares would have been worth $449.92 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $980.80.
| Open | $36.7 |
|---|---|
| High | $37.02 |
| Low | $36.01 |
| Close | $36.41 |
| Previous close | $37.01 |
| Change | $-0.6 |
| Change % | -1.6212% |
| Volume | 2,904,677 |
| 52-week range | $30.7237 - $51.4807 |
|---|---|
| 50-day moving average | $37.7014 |
| 200-day moving average | $41.1963 |
| Wall St. target price | $50.89 |
| PE ratio | 68.4843 |
| Dividend yield | $0.47 (1.57%) |
| Earnings per share (TTM) | $3.4296 |
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.
Harley-Davidson's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 68x. In other words, Harley-Davidson shares trade at around 68x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
Harley-Davidson's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.2026. A PEG ratio below 1 can be interpreted as meaning the shares are not overvalued given the current rate of growth.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Harley-Davidson's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
Harley-Davidson's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $925.5 million (£0.0 million).
The EBITDA is a measure of a Harley-Davidson's overall financial performance and is widely used to measure a its profitability.
| Revenue TTM | $5 billion |
|---|---|
| Operating margin TTM | 15.01% |
| Gross profit TTM | $1 billion |
| Return on assets TTM | 3.99% |
| Return on equity TTM | 2593.01% |
| Profit margin | 10.55% |
| Book value | $13.781 |
| Market capitalisation | $5.9 billion |
TTM: trailing 12 months
Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Harley-Davidson.
Harley-Davidson's total ESG risk: 24.32
Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Harley-Davidson's overall score of 24.32 (as at 12/31/2018) is excellent – landing it in it in the 17th percentile of companies rated in the same sector.
ESG scores are increasingly used to estimate the level of risk a company like Harley-Davidson is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).
Harley-Davidson's environmental score: 9.85/100
Harley-Davidson's environmental score of 9.85 puts it squarely in the 9th percentile of companies rated in the same sector. This could suggest that Harley-Davidson is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.
Harley-Davidson's social score: 15.21/100
Harley-Davidson's social score of 15.21 puts it squarely in the 9th percentile of companies rated in the same sector. This could suggest that Harley-Davidson is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.
Harley-Davidson's governance score: 12.26/100
Harley-Davidson's governance score puts it squarely in the 9th percentile of companies rated in the same sector. That could suggest that Harley-Davidson is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.
Harley-Davidson's controversy score: 2/5
ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Harley-Davidson scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Harley-Davidson has, for the most part, managed to keep its nose clean.
Harley-Davidson Inc was last rated for ESG on: 2019-01-01.
| Total ESG score | 24.32 |
|---|---|
| Total ESG percentile | 17.46 |
| Environmental score | 9.85 |
| Environmental score percentile | 9 |
| Social score | 15.21 |
| Social score percentile | 9 |
| Governance score | 12.26 |
| Governance score percentile | 9 |
| Level of controversy | 2 |
Dividend yield: 1.57% of stock value
Forward annual dividend yield: 1.57% of stock value
Dividend payout ratio: 15.67% of net profits
Harley-Davidson has recently paid out dividends equivalent to 1.57% of its share value annually.
Harley-Davidson has paid out, on average, around 15.67% of recent net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 1.57% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), shareholders could enjoy a 1.57% return on their shares, in the form of dividend payments. In Harley-Davidson's case, that would currently equate to about $0.47 per share.
While Harley-Davidson's payout ratio might seem low, this can signify that the company is investing more in its future growth.
Harley-Davidson's most recent dividend payout was on 22 December 2021. The latest dividend was paid out to all shareholders who bought their shares by 6 December 2021 (the "ex-dividend date").
Harley-Davidson's shares were split on a 2:1 basis on 9 April 2000. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Harley-Davidson shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Harley-Davidson shares which in turn could have impacted Harley-Davidson's share price.
Over the last 12 months, Harley-Davidson's shares have ranged in value from as little as $30.7237 up to $51.4807. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Harley-Davidson's is 1.4719. This would suggest that Harley-Davidson's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).
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