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How to buy Harley-Davidson shares
Own Harley-Davidson shares in just a few minutes. Share price changes are updated daily.
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Harley-Davidson, Inc (HOG) is a leading recreational vehicles business based in the US. Harley-Davidson is listed on the NYSE and employs 5,600 staff. All prices are listed in US Dollars.
How to buy shares in Harley-Davidson
- Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
- Open your account. You'll need your ID, bank details and national insurance number.
- Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
- Search the platform for stock code: HOG in this case.
- Research Harley-Davidson shares. The platform should provide the latest information available.
- Buy your Harley-Davidson shares. It's that simple.
What's in this guide?
- Can I buy shares in Harley-Davidson?
- Harley-Davidson shares summary
- Compare share dealing platforms
- Is Harley-Davidson stock a buy or sell?
- Can I short Harley-Davidson shares?
- Is Harley-Davidson suitable for ethical investing?
- Are Harley-Davidson shares over-valued?
- Harley-Davidson's financials
- How volatile are Harley-Davidson shares?
- Does Harley-Davidson pay a dividend?
- Have Harley-Davidson shares ever split?
- Other common questions
Harley-Davidson share price
Use our graph to track the performance of HOG stocks over time.Harley-Davidson shares at a glance
Information last updated 2021-01-24.
| 52-week range | $14.2801 - $43.47 |
|---|---|
| 50-day moving average | $38.3782 |
| 200-day moving average | $31.6786 |
| Wall St. target price | $40.4 |
| PE ratio | 57.0345 |
| Dividend yield | $0.08 (0.19%) |
| Earnings per share (TTM) | $0.725 |
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Is it a good time to buy Harley-Davidson stock?
The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
Is Harley-Davidson under- or over-valued?
Valuing Harley-Davidson stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Harley-Davidson's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Harley-Davidson's P/E ratio
Harley-Davidson's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 57x. In other words, Harley-Davidson shares trade at around 57x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
Harley-Davidson's PEG ratio
Harley-Davidson's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 13.4463. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Harley-Davidson's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
Harley-Davidson's EBITDA
Harley-Davidson's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $433.2 million.
The EBITDA is a measure of a Harley-Davidson's overall financial performance and is widely used to measure a its profitability.
Harley-Davidson financials
| Revenue TTM | $4.4 billion |
|---|---|
| Operating margin TTM | 5.34% |
| Gross profit TTM | $1.6 billion |
| Return on assets TTM | 1.27% |
| Return on equity TTM | 6.17% |
| Profit margin | 2.53% |
| Book value | $11.7 |
| Market capitalisation | $6.3 billion |
TTM: trailing 12 months
How to short and sell Harley-Davidson shares
- Create a CFD or spread betting account.
- Search for the stock code. E.g. "HOG.US"
- Choose your position size.
- Select "sell" rather than "buy".
- Confirm your position and keep tabs on it. You may wish to set limits on your position.
There are currently 18.2 million Harley-Davidson shares held short by investors – that's known as Harley-Davidson's "short interest". This figure is 1.3% down from 18.5 million last month.
There are a few different ways that this level of interest in shorting Harley-Davidson shares can be evaluated.
Harley-Davidson's "short interest ratio" (SIR)
Harley-Davidson's "short interest ratio" (SIR) is the quantity of Harley-Davidson shares currently shorted divided by the average quantity of Harley-Davidson shares traded daily (recently around 1.8 million). Harley-Davidson's SIR currently stands at 9.95. In other words for every 100,000 Harley-Davidson shares traded daily on the market, roughly 9950 shares are currently held short.
However Harley-Davidson's short interest can also be evaluated against the total number of Harley-Davidson shares, or, against the total number of tradable Harley-Davidson shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Harley-Davidson's short interest could be expressed as 0.12% of the outstanding shares (for every 100,000 Harley-Davidson shares in existence, roughly 120 shares are currently held short) or 0.1349% of the tradable shares (for every 100,000 tradable Harley-Davidson shares, roughly 135 shares are currently held short).
A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against Harley-Davidson.
Find out more about how you can short Harley-Davidson stock.
Harley-Davidson's environmental, social and governance track record
Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Harley-Davidson.
When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.
Harley-Davidson's total ESG risk score
Total ESG risk: 24.32
Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Harley-Davidson's overall score of 24.32 (as at 01/01/2019) is excellent – landing it in it in the 17th percentile of companies rated in the same sector.
ESG scores are increasingly used to estimate the level of risk a company like Harley-Davidson is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).
Harley-Davidson's environmental score
Environmental score: 9.85/100
Harley-Davidson's environmental score of 9.85 puts it squarely in the 9th percentile of companies rated in the same sector. This could suggest that Harley-Davidson is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.
Harley-Davidson's social score
Social score: 15.21/100
Harley-Davidson's social score of 15.21 puts it squarely in the 9th percentile of companies rated in the same sector. This could suggest that Harley-Davidson is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.
Harley-Davidson's governance score
Governance score: 12.26/100
Harley-Davidson's governance score puts it squarely in the 9th percentile of companies rated in the same sector. That could suggest that Harley-Davidson is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.
Harley-Davidson's controversy score
Controversy score: 2/5
ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Harley-Davidson scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Harley-Davidson has, for the most part, managed to keep its nose clean.
Environmental, social, and governance (ESG) summary
Harley-Davidson, Inc was last rated for ESG on: 2019-01-01.
| Total ESG score | 24.32 |
|---|---|
| Total ESG percentile | 17.46 |
| Environmental score | 9.85 |
| Environmental score percentile | 9 |
| Social score | 15.21 |
| Social score percentile | 9 |
| Governance score | 12.26 |
| Governance score percentile | 9 |
| Level of controversy | 2 |
Harley-Davidson share dividends
Dividend payout ratio: 31.21% of net profits
Recently Harley-Davidson has paid out, on average, around 31.21% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0.19% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Harley-Davidson shareholders could enjoy a 0.19% return on their shares, in the form of dividend payments. In Harley-Davidson's case, that would currently equate to about $0.08 per share.
While Harley-Davidson's payout ratio might seem fairly standard, it's worth remembering that Harley-Davidson may be investing much of the rest of its net profits in future growth.
Harley-Davidson's most recent dividend payout was on 18 December 2020. The latest dividend was paid out to all shareholders who bought their shares by 3 December 2020 (the "ex-dividend date").
Have Harley-Davidson's shares ever split?
Harley-Davidson's shares were split on a 2:1 basis on 10 April 2000. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Harley-Davidson shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Harley-Davidson shares which in turn could have impacted Harley-Davidson's share price.
Harley-Davidson share price volatility
Over the last 12 months, Harley-Davidson's shares have ranged in value from as little as $14.2801 up to $43.47. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Harley-Davidson's is 1.573. This would suggest that Harley-Davidson's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).
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Harley-Davidson overview
Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells on-road Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses the Harley-Davidson brand to third-party financial institutions. The company was founded in 1903 and is based in Milwaukee, Wisconsin.
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