How to buy boohoo shares

boohoo shares have increased 3.66% from yesterday's closing price (51.96p). Learn how to easily invest in boohoo shares.

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boohoo

LSE: BOO - GBX

£53.86

+ £1.90 ( + 3.66%)

INTERNET RETAIL

Buy boohoo Shares

Boohoo.com PLC (BOO) is a publicly traded internet retail business based in the UK. It opened the day at 53.2p after a previous close of 51.96p. During the day the price has varied from a low of 51.44p to a high of 54.36p. The latest price was 53.86p (25 minute delay). boohoo is listed on the London Stock Exchange (LSE) and employs 5,720 staff. All prices are listed in pence sterling.

How to buy shares in boohoo

Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
Open your account. You'll need your ID, bank details and national insurance number.
Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
Search the platform for stock code: BOO in this case.
Research boohoo shares. The platform should provide the latest information available.
Buy your boohoo shares. It's that simple.

The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

Our top picks for where to buy boohoo shares:

Best for

Beginner investments

BEST FOR

Welcome Bonus

Best for

0% commission

Best for

Beginners

To choose the best investment app for each category, our experts analysed 83 different metrics for the investment platforms we've reviewed on our site. We've hand-picked the metrics we think are important for each category to help us find the best in 17 categories among our high-scoring partners. There are also "promoted" picks on some pages. They're based on factors that include special features or offers and the commission we receive. It's important to compare the full range of platforms available and keep in mind our picks may not always be the best fit for you.

Fees for buying 200x boohoo shares with popular platforms

Share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Customer rating	Platform fee	Min. initial deposit	Trading fee estimate
★★★★★	£0	£1	£0.00 £107.72 total	Go to site Capital at risk
★★★★★	£0	$50	£0.00 £107.72 total	Go to site Capital at risk
★★★★★	£0	£250	£8.00 £115.72 total	Go to site Capital at risk
Not yet rated	£0	No minimum	£0.00 £107.72 total	Go to site Capital at risk
★★★★★	£0	No minimum	£0.00 £107.72 total	Go to site Capital at risk
★★★★★	£0	£1	£11.95 £119.67 total	Go to site Capital at risk
★★★★★	£0	£0.01	£1.77 £109.49 total	Go to site Capital at risk

Full comparison of share dealing platforms

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Alternative ways to invest in boohoo

Buying shares in just one company can leave you more exposed to unexpected swings in the market than if you have a range of investments - a "diversified portfolio". Experts generally recommend having a broad mix of assets and funds that hold a ready-made portfolio of at least 50 different companies' shares, on the basis that drops in the value of some will be offset by rises elsewhere.
boohoo is a major part of the LSE index, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).

Is it a good time to buy boohoo stock?

Only you can make the decision on the time to leap. The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

Use our graph to track the performance of BOO stocks over time.
Share price volatility

Over the last 12 months, boohoo's shares have ranged in value from as little as 30p up to 99.92p. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while boohoo's is 1.8592. This would suggest that boohoo's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

To put boohoo's beta into context you can compare it against those of similar companies.
- ASOS (ASC.LSE): 2.9296
- Next (NXT.LSE): 1.3609

Historical closes compared with the last close of 53.86p

1 week (2023-03-15)	2.40%
1 month (2023-02-22)	9.34%
3 months (2022-12-22)	54.11%
6 months (2022-09-22)	27.00%
1 year (2022-03-18)	-45.68%
2 years (2021-03-22)	-84.04%
3 years (2020-03-20)	-71.65%
5 years (2018-03-22)	-63.45%

Invest in boohoo shares with IG

No commission on US shares
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Capital at risk

Is boohoo under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the boohoo P/E ratio, PEG ratio and EBITDA

boohoo EBITDA

boohoo's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £21.9 million.

The EBITDA is a measure of a boohoo's overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.

ASOS (ASC.LSE): £30.8 million
Next (NXT.LSE): £1 billion

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Frequently asked questions

The Boohoo share price has been quite volatile in 2020, According to analysis from CMC Markets, Boohoo should be well positioned to weather the economic effects of the pandemic better than its rivals, due to its lower operational costs compared to brick and mortar stores. Investors considering whether to buy or sell Boohoo shares may see its relatively strong financial performance, and the quick recovery of the Boohoo share price, as indicators that the company can excel in future. However, others may consider the current Boohoo share price over-valued, especially given the economic uncertainty caused by the coronavirus pandemic.
The Boohoo share price is impacted by a number of factors relating to both the company's performance, the state of the retail industry, and general stock market trends and sentiment. Unlike many stocks, the price of Boohoo shares has risen consistently since it was listed on the London Stock Exchange (LSE: BOO). The Boohoo share price reached an all-time high in January 2020, before dropping sharply as a result of the coronavirus stock market crash in March. However, the Boohoo share price recovered significantly in April on the back of strong sales figures.
We're not expecting boohoo to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide.

You may also wish to consider:
- Next (NXT.LSE) (2.86% dividend yield)
Currently 19.97% of boohoo shares are held by insiders and 55.148% by institutions.
It's as easy to sell boohoo as it is to buy! Here's how to sell boohoo that you already own.
1. Open your investment app. If you've got one with desktop access, you can log in online
2. Go to your portfolio. This should be in the main menu
3. Find your shares. You may be able to search your portfolio
4. Choose how many you'd like to sell. You'll be able to review the price and see how much you'll receive
5. Sell your boohoo shares. Your investment platform will let you know when your shares are sold

Revenue TTM	£1.9 billion
Gross profit TTM	£1 billion
Return on assets TTM	-0.54%
Return on equity TTM	-8.06%
Profit margin	-1.93%
Book value	0.343p
Market capitalisation	£662.6 million

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How to buy boohoo shares

boohoo shares have increased 3.66% from yesterday's closing price (51.96p). Learn how to easily invest in boohoo shares.

How to buy shares in boohoo

Our top picks for where to buy boohoo shares:

How we chose our best trading apps

Fees for buying 200x boohoo shares with popular platforms

Alternative ways to invest in boohoo

Invest in boohoo via a fund

Is it a good time to buy boohoo stock?

See the technical analysis gauge

See boohoo share price (LSE:BOO)

What's boohoo price performance over time?

Invest in boohoo shares with IG

Is boohoo under- or over-valued?

Sign up for expert share trading insights

Frequently asked questions

Where can I buy Boohoo shares?

Is now a good time to buy or sell Boohoo shares?

What influences the Boohoo share price?

Does boohoo pay dividends?

How many people work for boohoo?

When does the fiscal year end for boohoo?

Where is boohoo based?

What is boohoo's ISIN number?

How to sell boohoo shares

Can you buy boohoo shares with a debit card?

What's the easiest way to buy boohoo shares?

Do you need to complete a W8-BEN form if you want to invest in boohoo

What is the key financial information for boohoo?

Can I buy boohoo shares with eToro?

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