How to buy boohoo (BOO) shares

Learn how to easily invest in boohoo shares.

boohoo group plc (BOO) is a leading internet retail business based in the UK. In the week up to 22 January boohoo shares plunged 13.14% to a closing position of 105.15p. Over the last 12 months, boohoo's share price has fallen by an alarming 67.59% from 332.9p. boohoo is listed on the London Stock Exchange (LSE) and employs 3,621 staff. All prices are listed in pence sterling.

How to buy shares in boohoo

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: BOO in this case.
  5. Research boohoo shares. The platform should provide the latest information available.
  6. Buy your boohoo shares. It's that simple.
The whole process can take as little as 15 minutes.

How has coronavirus impacted boohoo's share price?

Since the stock market crash that started in February 2020, boohoo's share price has had significant negative movement.

Its last market close was 103.05p, which is 68.50% down on its pre-crash value of 327.1p and 29.16% down on the lowest point reached during the March 2020 crash when the shares fell as low as 133.1p.

If you had bought £1,000 worth of boohoo shares at the start of February 2020, those shares would have been worth £539.72 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth £330.08.

boohoo share price (LSE:BOO)

Use our graph to track the performance of BOO stocks over time.

boohoo shares at a glance

Information last updated 2021-12-17.
Previous close106.05p
Change %1.7445%
Information last updated 2022-01-17.
52-week range96.788p - 378.9p
50-day moving average148.963p
200-day moving average248.1003p
Wall St. target price196.24p
PE ratio24.3478
Dividend yieldN/A (0%)
Earnings per share (TTM)4.6p
eToro Free Stocks

Invest in boohoo shares with 0% commission

Other fees apply. Your capital is at risk.

  • Unlimited trades, with no dealing charges or management fees
  • Pay no stamp duty on UK shares (saving 0.5%)
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Capital at risk

Fees for buying 100x boohoo shares with popular platforms

Share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
eToro Free Stocks logo £0 $10 £0.00
£107.90 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £1.77
£109.67 total
Capital at risk
IG Share Dealing logo £0 £250 £8.00
£115.90 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £11.95
£119.85 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £7.99
£115.89 total
Capital at risk
Fineco logo £0 No minimum £0.00
£107.90 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £9.50
£117.40 total
Capital at risk

Full comparison of share dealing platforms

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy boohoo stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Is boohoo under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

boohoo's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 24x. In other words, boohoo shares trade at around 24x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, boohoo's P/E ratio is best considered in relation to those of others within the internet retail industry or those of similar companies.


boohoo's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £130.1 million.

The EBITDA is a measure of a boohoo's overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.


Revenue TTM £1.9 billion
Operating margin TTM 5.32%
Gross profit TTM £945.2 million
Return on assets TTM 7.45%
Return on equity TTM 13.32%
Profit margin 3.11%
Book value 0.38p
Market capitalisation £1.4 billion

TTM: trailing 12 months

boohoo share dividends

We're not expecting boohoo to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide.

Share price volatility

Over the last 12 months, boohoo's shares have ranged in value from as little as 96.788p up to 378.9p. A popular way to gauge a stock's volatility is its "beta".

BOO.LSE volatility(beta: 1.59)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while boohoo's is 1.5873. This would suggest that boohoo's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

To put boohoo's beta into context you can compare it against those of similar companies.

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