How to buy boohoo shares | 309.5p

Own boohoo shares in just a few minutes. Share price changes are updated daily.

Fact checked
boohoo logo

boohoo group plc (BOO) is a leading internet retail business based in the UK. It opened the day at 314.8p after a previous close of 312p. During the day the price has varied from a low of 305.8p to a high of 318p. The latest price was 309.5p (25 minute delay). boohoo is listed on the London Stock Exchange (LSE) and employs 2,692 staff. All prices are listed in pence sterling.

How to buy shares in boohoo

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: BOO in this case.
  5. Research boohoo shares. The platform should provide the latest information available.
  6. Buy your boohoo shares. It's that simple.
The whole process can take as little as 15 minutes.

How has Coronavirus impacted boohoo's share price?

Since the stock market crash in March caused by coronavirus, boohoo's share price has had significant negative movement.

Its last market close was 254p, which is 22.35% down on its pre-crash value of 327.1p and 90.83% up on the lowest point reached during the March crash when the shares fell as low as 133.1p.

If you had bought £1,000 worth of boohoo shares at the start of February 2020, those shares would have been worth £539.72 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth £813.59.

boohoo share price

Use our graph to track the performance of BOO stocks over time.

boohoo shares at a glance

Information last updated 2020-12-18.
Open314.8p
High318p
Low305.8p
Close309.5p
Previous close312p
Change -2.5p
Change % -0.801%
Volume 6,852,598
Information last updated 2020-12-27.
52-week range133.1p - 420p
50-day moving average 299.8853p
200-day moving average 309.3014p
Wall St. target price249p
PE ratio 50.7121
Dividend yield N/A (0%)
Earnings per share (TTM) 6.6p
Promoted
eToro Free Stocks

Invest in boohoo shares with 0% commission

Other fees may apply. Your capital is at risk.

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Share dealing platform comparison

Table: sorted by promoted deals first
Data indicated here is updated regularly
Name Product Price per trade Frequent trader rate Platform fees Brand description
Fineco
£2.95
£2.95
Zero platform fee
Your first 100 trades are free with Fineco, T&Cs apply.
Fineco Bank is good for share traders and investors looking for a complete platform and wide offer. Capital at risk.
eToro Free Stocks
0% commission, no markup, no ticket fee, no management fee
N/A
Withdrawal fee & GDP to USD deposit conversion
Capital at risk. 0% commission but other fees may apply.
IG
0% commission on US shares, and £3 on UK shares
From £5
£0 - £24 per quarter
IG is good for experienced traders, and offers learning resources for beginners, all with wide access to shares, ETFs and funds. Capital at risk.
Hargreaves Lansdown Fund and Share Account
£11.95
£5.95
No fees
Hargreaves Lansdown is the UK's number one platform for private investors, with the depth of features you'd expect from an established platform. Capital at risk.
Degiro Share Dealing
£1.75 + 0.022% (max £5.00)
£1.75 + 0.022% (max £5.00)
Portfolio transfer fees (in & out)
Degiro is widely seen as one of the best low-cost share brokers, for people who are looking to trade regularly. Capital at risk.
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Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum deposit Maximum annual fee Price per trade Brand description
Interactive Investor stocks and shares ISA
Any lump sum or £25 a month
£119.88
£7.99
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
Hargreaves Lansdown stocks and shares ISA
£100
0.45%
£11.95
Hargreaves Lansdown is the UK's biggest wealth manager. It's got everything you'll need, from beginners to experienced investors. Capital at risk.
Nutmeg stocks and shares ISA
£100
0.75%
£0
Nutmeg offers three types of portfolios. Choose the one that goes with your investment style. Capital at risk.
Moneyfarm stocks and shares ISA
£1500
0.75%
£0
Capital at risk.
Saxo Markets stocks and shares ISA
No minimum deposit requirement
0.12%
£8.00
Saxo Markets offers a wide access to a range of stocks, ETFs and funds. Capital at risk.
AJ Bell stocks and shares ISA
£500
0.25%
£9.95
AJ Bell is a good all-rounder for people who to choose between shares, funds, ISAs and pensions. Capital at risk.
Fidelity stocks and shares ISA
£1000 or a regular savings plan from £50
0.35%
£10.00
Fidelity is another good all-rounder, offering a good package at a decent price. Not suited for trading shares. Capital at risk.
Legal & General stocks and shares ISA
Legal & General stocks and shares ISA
£100 or £20 a month
0.61%
N/A
Legal & General is a big financial services company which offers insurance, lifetime mortgage, pensions and stocks and shares ISAs. Capital at risk.
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Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum investment Choose from Annual fee Brand description
Interactive Investor Pension
Any lump sum or £25 a month
Over 3,000 funds
£10/month
interactive investor is a flat-fee platform, which makes it cost effective for larger portfolios. Capital at risk.
Moneyfarm Pension
£1,500 (initial investment)
7 funds
0.35%-0.75%
Moneyfarm has pensions that are matched against your risk appetite, goals and planned retirement date. Capital at risk.
AJ Bell Pension
£1,000
Over 2,000 funds
0.05-0.25%
AJ Bell has two different pension options, a self managed pension and one that is managed for you. Capital at risk.
PensionBee Pension
No minimum
7 funds
0.5% - 0.95%
Pension Bee is a newbie in the pension market. It helps consolidate your pension plans into one place. Capital at risk.
Hargreaves Lansdown Pension
£100 or £25 a month
2,500 funds
0-0.45%
Hargreaves Lansdown is the UK's biggest wealth manager. It's got three different retirement options. Capital at risk.
Saxo Markets Pension
Saxo Markets Pension
£10
Over 11,000 funds
No annual fee
Saxo Markets gives flexibility and control over your investment strategy. Capital at risk.
Penfold
Penfold
No minimum
4 portfolios
0.75-0.88%
Moneybox Pension
£1
3 funds
0.15% - 0.45% charged monthly
Manage your money with an easy-to-use Moneybox app. Capital at risk.
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Compare up to 4 providers

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy boohoo stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

boohoo price performance over time

Historical closes compared with the last close of 309.5p

1 week (2021-01-08) -14.57%
1 month (2020-12-16) 2.52%
3 months (2020-10-16) -1.93%
6 months (2020-07-16) 31.70%
1 year (2020-01-16) -4.62%
2 years (2019-01-16) 69.96%
3 years (2018-01-16) 70.95%
5 years (2016-01-15) 742.18%

Is boohoo under- or over-valued?

Valuing boohoo stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of boohoo's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

boohoo's P/E ratio

boohoo's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 51x. In other words, boohoo shares trade at around 51x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, boohoo's P/E ratio is best considered in relation to those of others within the internet retail industry or those of similar companies.

boohoo's EBITDA

boohoo's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £131.9 million.

The EBITDA is a measure of a boohoo's overall financial performance and is widely used to measure a its profitability.

To put boohoo's EBITDA into context you can compare it against that of similar companies.

boohoo financials

Revenue TTM £1.5 billion
Operating margin TTM 7.67%
Gross profit TTM £666.2 million
Return on assets TTM 11.15%
Return on equity TTM 26.32%
Profit margin 5.35%
Book value 0.322p
Market capitalisation £4.2 billion

TTM: trailing 12 months

boohoo share dividends

We're not expecting boohoo to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide.

You may also wish to consider:

boohoo share price volatility

Over the last 12 months, boohoo's shares have ranged in value from as little as 133.1p up to 420p. A popular way to gauge a stock's volatility is its "beta".

BOO.LSE volatility(beta: 1.47)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while boohoo's is 1.4739. This would suggest that boohoo's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

To put boohoo's beta into context you can compare it against those of similar companies.

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boohoo overview

boohoo group plc, through its subsidiaries, operates as an online fashion retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company designs, sources, markets, and sells clothing, shoes, accessories, and beauty products for 16 to 40 year old customers. boohoo group plc provides its products under the boohoo, boohooMAN, PrettyLittleThing, Nasty Gal, MissPap, Karen Millen, and Coast brands. The company was formerly known as boohoo.com plc and changed its name to boohoo group plc in July 2018. boohoo group plc was founded in 2006 and is headquartered in Manchester, the United Kingdom.

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