Boohoo.com PLC (BOO) is a publicly traded internet retail business based in the UK. It opened the day at 53.2p after a previous close of 51.96p. During the day the price has varied from a low of 51.44p to a high of 54.36p. The latest price was 53.86p (25 minute delay). boohoo is listed on the London Stock Exchange (LSE) and employs 5,720 staff. All prices are listed in pence sterling.
How to buy shares in boohoo
- Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
- Open your account. You'll need your ID, bank details and national insurance number.
- Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
- Search the platform for stock code: BOO in this case.
- Research boohoo shares. The platform should provide the latest information available.
- Buy your boohoo shares. It's that simple.
Our top picks for where to buy boohoo shares:
Fees for buying 200x boohoo shares with popular platforms
Share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.
Platform | Customer rating | Platform fee | Min. initial deposit | Trading fee estimate | |
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★★★★★ | £0 | £1 | £0.00 £107.72 total |
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★★★★★ | £0 | $50 | £0.00 £107.72 total |
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★★★★★ | £0 | £250 | £8.00 £115.72 total |
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Not yet rated | £0 | No minimum | £0.00 £107.72 total |
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★★★★★ | £0 | No minimum | £0.00 £107.72 total |
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★★★★★ | £0 | £1 | £11.95 £119.67 total |
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★★★★★ | £0 | £0.01 | £1.77 £109.49 total |
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Full comparison of share dealing platforms
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Alternative ways to invest in boohoo
Is it a good time to buy boohoo stock?
Only you can make the decision on the time to leap. The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.
Invest in boohoo shares with IG
- No commission on US shares
- More than 13,000 shares to invest in
- Open your account in minutes
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Is boohoo under- or over-valued?
Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the boohoo P/E ratio, PEG ratio and EBITDA
boohoo's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £21.9 million.
The EBITDA is a measure of a boohoo's overall financial performance and is widely used to measure a its profitability.
To put that into context you can compare it against similar companies.
- ASOS (ASC.LSE): £30.8 million
- Next (NXT.LSE): £1 billion
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Frequently asked questions
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
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