How to buy ASOS (ASC) shares

Learn how to easily invest in ASOS shares.

- p26.00 ( - 1.12%)

ASOS Plc (ASC) is a leading internet retail business based in the UK. In the week up to 16 January ASOS shares surged 8.42% to a closing position of 2382p. However, over the last 12 months, ASOS's share price has fallen by an alarming 47.77% from 4578p. ASOS is listed on the London Stock Exchange (LSE) and employs 3,126 staff. All prices are listed in pence sterling.

How to buy shares in ASOS

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: ASC in this case.
  5. Research ASOS shares. The platform should provide the latest information available.
  6. Buy your ASOS shares. It's that simple.
The whole process can take as little as 15 minutes.

How has coronavirus impacted ASOS's share price?

Since the stock market crash that started in February 2020, ASOS's share price has had significant negative movement.

Its last market close was 2317p, which is 29.51% down on its pre-crash value of 3287p and 137.59% up on the lowest point reached during the March 2020 crash when the shares fell as low as 975.2p.

If you had bought £1,000 worth of ASOS shares at the start of February 2020, those shares would have been worth £350.73 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth £742.14.

ASOS share price (LSE:ASC)

Use our graph to track the performance of ASC stocks over time.

ASOS shares at a glance

Information last updated 2021-12-31.
Previous close2366p
Change %1.0566%
Information last updated 2022-01-17.
52-week range1970.5p - 5994.95p
50-day moving average2430.44p
200-day moving average3706.96p
Wall St. target price3658.42p
PE ratio18.6295
Dividend yieldN/A (0%)
Earnings per share (TTM)125.5p
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Invest in ASOS shares with 0% commission

Other fees apply. Your capital is at risk.

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  • Pay no stamp duty on UK shares (saving 0.5%)
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Fees for buying 20x ASOS shares with popular platforms

Share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
eToro Free Stocks logo £0 $10 £0.00
£478.20 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £1.82
£480.02 total
Capital at risk
IG Share Dealing logo £0 £250 £8.00
£486.20 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £11.95
£490.15 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £7.99
£486.19 total
Capital at risk
Fineco logo £0 No minimum £0.00
£478.20 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £9.50
£487.70 total
Capital at risk

Full comparison of share dealing platforms

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy ASOS stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Is ASOS under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

ASOS's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 19x. In other words, ASOS shares trade at around 19x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

However, ASOS's P/E ratio is best considered in relation to those of others within the internet retail industry or those of similar companies.

PEG ratio

ASOS's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.1967. A PEG ratio close to 1 can be interpreted as meaning shares offer reasonable value for the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into ASOS's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider ASOS's PEG ratio in relation to those of similar companies.


ASOS's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £233.2 million.

The EBITDA is a measure of a ASOS's overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.


Revenue TTM £3.9 billion
Operating margin TTM 4.91%
Gross profit TTM £1.8 billion
Return on assets TTM 4.93%
Return on equity TTM 13.92%
Profit margin 3.28%
Book value 10.381p
Market capitalisation £2.3 billion

TTM: trailing 12 months

Environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like ASOS.

Total ESG risk score

ASOS's total ESG risk: 23.86

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and ASOS's overall score of 23.86 (as at 12/31/2018) is pretty good – landing it in it in the 29th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like ASOS is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

To gain some more context, you can compare ASOS's total ESG risk score against those of similar companies.

Environmental score

ASOS's environmental score: 6/100

ASOS's environmental score of 6 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that ASOS is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Social score

ASOS's social score: 6/100

ASOS's social score of 6 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that ASOS is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Governance score

ASOS's governance score: 6/100

ASOS's governance score puts it squarely in the 6th percentile of companies rated in the same sector. That could suggest that ASOS is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Controversy score

ASOS's controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, ASOS scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that ASOS has, for the most part, managed to keep its nose clean.

Wondering how that compares? Below are the controversy scores of similar companies.

Environmental, social, and governance (ESG) summary

ASOS Plc was last rated for ESG on: 2019-01-01.

Total ESG score 23.86
Total ESG percentile 29.06
Environmental score 6
Environmental score percentile 6
Social score 6
Social score percentile 6
Governance score 6
Governance score percentile 6
Level of controversy 2

ASOS share dividends

We're not expecting ASOS to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide.

Share price volatility

Over the last 12 months, ASOS's shares have ranged in value from as little as 1970.5p up to 5994.95p. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while ASOS's is 2.6555. This would suggest that ASOS's shares are significantly more volatile than the average for this exchange and represent a higher risk.

To put ASOS's beta into context you can compare it against those of similar companies.

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