How to buy ASOS shares

ASOS shares have fallen -5.60% from their previous closing price (377.6p). Learn how to easily invest in ASOS shares.

ASOS
LSE: ASC-GBX
About 77 hours ago

377.6p

-22.4p (-5.6%)

ASOS Plc (ASC) is a publicly traded internet retail business based in the UK which employs around 3,050 staff. ASOS is listed on the London Stock Exchange (LSE) and traded in sterling. Its current price of 377.6p is 2.7% up on its price a month ago (367.6p).

How to buy shares in ASOS

  1. Choose a platform. If you're a beginner, our share trading platform picks below can help you choose.
  2. Open your account. Provide your personal information and sign up.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: ASC in this case.
  5. Research shares. The platform should provide the latest information available.
  6. Buy your shares. Place a market order or limit order with your preferred number of shares. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

Our top picks for where to buy ASOS shares

Best for beginner investments

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Fees for buying 100x ASOS shares with popular platforms

Share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Customer feedback Monthly fee Min. initial deposit Trading fee estimate Link
eToro Free Stocks logo ★★★★★ £0 $50 £0.00
£377.60 total
Capital at risk
IG Share Dealing logo ★★★★★ £0 No minimum £8.00
£385.60 total
Capital at risk
XTB logo ★★★★★ £0 No minimum £0.00
£377.60 total
Capital at risk
CMC Invest share dealing account logo ★★★★★ £0 No minimum £0.00
£377.60 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo ★★★★★ £0 £1 £11.95
£389.55 total
Capital at risk
InvestEngine logo ★★★★★ 0% - 0.25% £100 £0.00
£377.60 total
Capital at risk

Full comparison of share dealing platforms

These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Alternative ways to invest in ASOS

Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including ASOS), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.

ASOS is a major part of the London stock exchange, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).

Is it a good time to buy ASOS stock?

Only you can make the decision on the time to leap... but here's some supporting information and analysis.

Use our graph to track the performance of ASC stocks over time.

Share price volatility

Over the last 12 months, ASOS's shares have ranged in value from as little as 320.3254 up to 961. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while ASOS's is 2.718. This would suggest that ASOS's shares are significantly more volatile than the average for this exchange and represent a higher risk.

Historical closes compared with the last close of 377.6

1 week (2024-02-12)-4.04%
1 month (2024-01-18)2.72%
3 months (2023-11-19)-2.58%
6 months (2023-08-17)-2.73%
1 year (2023-02-16)-54.72%
2 years (2022-02-17)-80.73%
3 years (2021-02-18)-93.46%
5 years (2019-02-19)-87.35%

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

Promoted
eToro Free Stocks
Invest in ASOS shares
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  • Start investing from $50
  • Pay no stamp duty on UK shares
  • Commission-free trading. Other fees may apply.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is ASOS under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the ASOS P/E ratio, PEG ratio and EBITDA

ASOS's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.6289. A PEG ratio below 1 can be interpreted as meaning the shares are not overvalued given the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into ASOS's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider ASOS's PEG ratio in relation to those of similar companies.

What's ASOS's ESG track record?

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like ASOS.

Overall ASOS ESG score

ASOS's total ESG risk: 23.86

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and ASOS's overall score of 23.86 (as at 12/31/2018) is pretty good – landing it in it in the 29th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like ASOS is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

To gain some more context, you can compare ASOS's total ESG risk score against those of similar companies.

ASOS's environmental score: 6/100

ASOS's environmental score of 6 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that ASOS is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

ASOS's social score: 6/100

ASOS's social score of 6 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that ASOS is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

ASOS's governance score: 6/100

ASOS's governance score puts it squarely in the 6th percentile of companies rated in the same sector. That could suggest that ASOS is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

ASOS's controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. ASOS scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that ASOS has, for the most part, managed to keep its nose clean.

Wondering how that compares? Below are the controversy scores of similar companies.

Frequently asked questions

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

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