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- Capital at risk, investments may fall
How to buy Adidas shares | €286.8
Own Adidas shares in just a few minutes.
Fact checked
The easiest way to buy Adidas shares is through an online share dealing platform. These platforms let you buy shares in companies and manage your portfolio online or through an app.
Compare the UK’s leading share dealing platforms below to find the best option for you. The share price shown is updated at least once a day.
Information updated at least once a day.
| Open | €286.8 | Previous close | €287.6 |
| High | €287.8 | Change | €-4.3 |
| Low | €281.5 | Change % | -1.495% |
| Close | €283.3 | Timestamp | 1607704500 |
| Volume | 580064 | GMT offset | 0 |
| Industry | Footwear & Accessories | Currency symbol | € |
| Code | ADS | Country name | Germany |
| Type | Common Stock | Country ISO | DE |
| Name | adidas AG | ISIN | DE000A1EWWW0 |
| Exchange | XETRA | CUSIP | N/A |
| Currency code | EUR | Sector | Consumer Cyclical |
| Currency name | Euro | Full-time employees | 53218 |
How to buy shares in Adidas
- Choose a share-dealing platform (sometimes called a broker or a share-trading platform). Don’t worry if you’re a beginner, our table below will help you pick the right one for you.
- Open your account. You’ll need a passport or ID and your bank details. Usually, you’ll be asked to enter your name, email, date of birth, address, national insurance number and employment status.
- Confirm your payment details. You’ll need to fund your account with a bank transfer, debit card or credit card.
- Find the shares you want to buy. Search the platform you’ve chosen and buy your shares. It’s that simple.
Share dealing platform comparison
Table: sorted by promoted deals first
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Adidas share price
Use our graph to track the performance of ADS stocks over time.
What affects Adidas’ share price?
When buying or selling shares in a company, it’s important to keep an eye on the current events related to that company. We will walk you through some of the key things to keep an eye on when trading Adidas shares.
- Financial reporting. It’s a good idea to know when a company will be releasing its financial reports. This will let you know how the company is performing and will have a big impact on its share price.
- Company news. It’s important to keep up-to-date with the company news. For example, is the company planning to release anything new in the next few months? Is it looking to move into a new country or market? Is it hiring or firing staff? All of these events will have an impact on its share price.
- Wider news. You should also be aware of other external events and news that may have an impact on the company's share price, for instance, news about the sector.
- Does the company pay dividends? If a company pays dividends, it means that it pays some of its profits back to the shareholders.
- Shareholder meetings. These are often held annually and invite large shareholders to attend meetings and vote on matters relating to the company. It’s a good idea to know when these are, as they may influence the direction of the company.
Buying overseas stocks
First things first, you should check if the share-trading platform you’re considering allows you to hold foreign shares. Whether you’re looking at a dealing account, a stocks and shares ISA or a SIPP (self-invested personal pension), different trading providers have different rules.
Under HMRC rules, you’re allowed to hold shares listed on a “recognised stock exchange”. Your provider, however, may not allow it. So, check what stocks you’re able to hold with the share-dealing platform you’re considering.
Checklist before you invest in any company
- What does the company do? This might sound silly, but can you explain what the company does in a few sentences? If you can’t, then maybe you should go back to the drawing board.
- Is it making profits? If you’re not sure whether a company is profitable, this could be a warning sign. Try reading the company’s quarterly or annual earnings reports and take a look at the figures for yourself.
- Who are the main competitors? Every company operates alongside competitors. Before you invest, you need to know if the company is the market leader, a newcomer, a fast-growing disrupter or something else. If the company you’re considering investing in is global-facing, you need to keep an eye on foreign competition too.
- Who is running the company? Even a cursory look at this can tell you something about the company’s stability and management style.
- Is the company’s position sustainable? If you’re investing for the long term, you need to consider this question. If you’re looking for a short-term gain, perhaps this is less important.
- Is there room for future growth? Linked to the question above, what is the outlook for the medium-to-long term? Has your company reached its maximum size?
Frequently asked questions
We show offers we can track - that's not every product on the market...yet. Unless we've said otherwise, products are in no particular order. The terms "best", "top", "cheap" (and variations of these) aren't ratings, though we always explain what's great about a product when we highlight it. This is subject to our terms of use. When you make major financial decisions, consider getting independent financial advice. Always consider your own circumstances when you compare products so you get what's right for you.
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