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Finder Cryptocurrency Adoption Index

The definitive ranking of the most popular cryptocurrencies across 27 countries.

Finder’s Cryptocurrency Adoption Index measures the growth of cryptocurrencies worldwide through an ongoing survey of Internet users in 27 countries.

Key New Zealand crypto adoption trends for April 2022

Ownership is down

68K ⇩


Roughly 256,000 Internet users in New Zealand say they own crypto. This is down roughly 68,000 since the previous survey.

Ownership rank

# 26


New Zealand ranks 26th out of 27 countries for cryptocurrency ownership. This is 2 places lower than its January 2022 rank.

Most owned coin

₿itcoin


Bitcoin is New Zealand’s most popular currency, with 50.3% of crypto owners having it in their wallets, down from the previous survey (50.8%).

Cryptocurrency adoption statistics in New Zealand

Finder surveyed 1,503 Internet users in New Zealand for the April 2022 report and found it ranks 26th out of 27 countries studied. The crypto ownership rate in New Zealand is 6.8%, ahead of Germany (6.7%) and but behind the UK (7%). However, this rate is lower than the global average of 14.6%.

Ownership has ebbed and flowed in New Zealand, with 7% of respondents saying they owned crypto in November 2021, 8.7% in January 22 and now 6.8% saying the same in the April report. Ownership globally has ebbed and flowed since the November survey, where an average of 11.2% of respondents said they owned crypto. This was followed by 15% in the January 2022 report, before dipping slightly to an average of 14.6% in the April 2022 report.

Popular cryptocurrencies in the New Zealand

Of the people in New Zealand who say they own some form of cryptocurrency, 50.3% of crypto owners own Bitcoin, making it the most popular cryptocurrency. In January 2022 report that number was 50.8%.

The second most popular coin is Ethereum (ETH) at 31.7%, with Solana (SOL) in third place at 24.8%.

Bitcoin adoption in New Zealand

While the number of crypto owners has fallen in New Zealand from 8.7% in January 2022 to 6.8% in the April 2022 report, the percentage of crypto owners saying they own Bitcoin is down to roughly 50.3% from 50.8% in January.

Dogecoin’s uptake in New Zealand

Dogecoin is the 4th most popular coin of choice in New Zealand, with 23.8% of adults who own crypto holding the memecoin.

Ethereum’s popularity with crypto owners in New Zealand

Ethereum is the 2nd most popular choice for crypto owners in New Zealand, with 31.7% of crypto owners saying they hold the coin in the April 2022 report.

Solana adoption in New Zealand

Solana is up in the April 2022 report, with 24.8% of crypto owners saying they hold the coin, compared to the 22.6% who said the same in the January 2022 report.

Popularity of Ripple in New Zealand

Ripple ownership is on its way down in New Zealand, with 14.4% of crypto owners saying they hold Ripple in April 2022 — down from 17.3% in January 2022.

Men in New Zealand more likely than women to own crypto

Of those in NZ who own crypto, 67% are men and 33% are women – meaning that men are roughly 2 times as likely to own crypto than women. There is a wide gap in adoption of crypto between men and women. Globally, men are on average 1.7 times more likely than women to own cryptocurrency. Of those who own crypto, an average of 37% are women and 63% are men.

The April 2022 report revealed that no country has a higher adoption rate for women than men. In January 2022, four countries — Malaysia, Norway, Russia and Venezuela — had higher crypto ownership among women than men.

The gender split of crypto owners in November 2022 was 37% for women and 63% for men, yet by January 2022, those numbers looked slightly better at 41% for women and 59% men.

Age trends for crypto ownership in New Zealand

Crypto ownership is dominated by younger Kiwis, with 54.2% of crypto owners ages 18-34. People in New Zealand ages 55 and older are the group least likely to own crypto, making up just 12.4% of crypto owners.

Global crypto ownership rates are heavily skewed toward the young, with close to half (47.5%) of crypto owners ages 18 to 34. The next most likely are those ages 35 to 54 (30.3%), followed by those ages 55 and older (22.2%).

Cryptocurrency adoption statistics by country

Key global cryptocurrency trends for January 2022

  • The number of Internet users globally who say they own crypto jumped from 11.2% in October to 15.5% in December.
  • Vietnam (28.6%), India (23.4%) and Australia (22.9%) have the highest rates of cryptocurrency ownership among Internet users.
  • In back-to-back surveys, Japan ranked at the bottom of the list for adoption, with only 5.8% of adults saying they own any cryptocurrency in December (4.6% in October).
  • Of those who own cryptocurrency, Bitcoin is the most dominant in Australia (72.7%), South Africa (56%) and Hong Kong (55.1%).
  • Globally, men are 2.8 times more likely than women to own cryptocurrency.
Cryptocurrency has gone from a fairly obscure financial product to a daily news item in recent years, which may be why 15.5% of Internet users who took our survey said they own cryptocurrency.

Vietnam has the highest rate of cryptocurrency ownership in the world, with 28.6% of its online population saying they own a form of cryptocurrency, followed by India (23.4%) and Australia (22.9%). At the other end of the spectrum is Japan, where only 5.8% of the online population surveyed say they own any cryptocurrency.



Because Finder didn't conduct its survey in Vietnam in October, there is no way to know how ownership has changed since. However, at the time of the previous survey, Nigeria led the way, with 23.57% of Internet users saying they owned cryptocurrency, followed by Malaysia (17.8%) and Australia (16.7%).

While it didn't make the top 3 countries in terms of crypto ownership, Norway saw the highest growth in the number of Internet users reporting they own crypto, roughly tripling from 4.4% in October to 13.4% in December.

Bitcoin adoption statistics

While the percentage of Internet users around the globe who report they own crypto increased across the board between October and December, the big names in crypto saw their dominance dip and Bitcoin was no exception. Only one country saw an increase in its percentage of Bitcoin ownership – coincidently it was the country with the highest proportion of crypto owners holding Bitcoin: Australia (72.7%).



Australia saw its percentage of crypto owners with Bitcoin go up from 69.1% to 72.7%. This is almost double (1.9 times) the global average adoption rate of 39.1%.

Jumping from third to first place, Australia replaces Japan in the top spot, which during the previous survey was purportedly home to 77.1% of crypto owners who said they own Bitcoin.

Adoption statistics for other coins

Singapore tops the list for Ethereum users

Ethereum continues to see its strongest adoption among crypto owners in Singapore, where 43.5% of crypto owners surveyed said they own ETH – about double (1.8 times) the global ETH adoption rate of 24.4%.



While Singapore continues to top the list for ETH adoption, 52.4% of crypto owners surveyed in October said they owned ETH, aligning with global trends that show ETH in decline among crypto owners. Following the October survey, the global average adoption rate for Ethereum sat at 28.2% compared to December's global ETH adoption rate of 24.4%.

US home to highest Dogecoin adoption rate

Dogecoin has the highest rate of adoption among those who own crypto in the US, where 31.6% of crypto owners say they own Dogecoin. This is 1.7 times the global average adoption rate of 18.5%.



This is a continuing trend for the US, which topped the list for Dogecoin ownership in our October survey, where a similar percentage (31.5%) of crypto owners said they held Doge.

Indonesia has top ownership for Solana

Solana is at peak adoption in Indonesia, with 24.9% of the online population who own crypto in the country saying they have Sol – which is 1.6 times the global average adoption rate of 15.5%



Finder did not ask about Sol in our October survey, so we aren't able to compare ownership by quarter.

Japan tops list of Ripple owners

Japan is home to the highest number of people who own Ripple, with 31.5% of respondents who own crypto saying they own the coin. This is 1.9 times the global average adoption rate of 16.8%.



Finder did not ask about Ripple in our October survey, so we aren't able to compare ownership by quarter.

Cryptocurrency investor demographics by country

There is a wide gap in adoption of crypto between men and women. Globally, men are on average 1.5 times more likely than women to own cryptocurrency. Of those who own crypto, an average of 41% are women and 59% are men.

During the December survey, only four countries (Malaysia, Norway, Russia and Venezuela) had higher crypto ownership among women than men.

The gender split of crypto owners in October was 38% for women and 62% for men, yet by December, those numbers looked slightly better at 41% for women and 59% men. Men went from being about 1.6 times more likely than women to own crypto in October to 1.5 times in December.

Younger people far more likely to be in on crypto

Crypto ownership rates are heavily skewed toward the young, with more than half (54.8%) of crypto owners aged 18 to 34. Ownership among other age groups is 30.5% for those aged 35 to 54 and just 14.7% for those aged 55 or older.

Nowhere is this age imbalance more pronounced than in Nigeria, where 71.3% of crypto owners are aged 18 to 34, 14.8% are aged 35 to 54 and only 13.9% are aged 55 and older.

The US is home to the largest cohort of crypto owners between the ages of 35 and 54 at 50.3%, while the Philippines has the largest percentage of crypto investors over the age of 55 at 24.2%.

Attitudes towards cryptocurrency around the world

Key global cryptocurrency sentiment trends for February 2022

  • Global positivity towards cryptocurrency is up 8% from the previous survey.
  • Positivity saw its greatest leaps in Mexico (21%), the US (19%), Colombia (16%) and Brazil (13%).
  • Nigeria remains the country most positive on crypto at 87%.
  • Germany ranks as the country most out on crypto, with only 17% giving a positive response.

Globally, roughly 51% of Internet users think crypto is a good investment, according to a survey conducted by Finder in 27 countries in January 2022. This number may not seem encouraging on the face of it, but it is a significant increase on the 43% who thought positively about crypto investing in November 2021.

Which counties are all in on crypto?

Nigeria remains the country most positive on crypto, with 87% saying they think investing in cryptocurrency is a good idea, coming off the back of the 81% who took the survey in November.

Also making the top 5 countries most positive on crypto as an investment are 3 countries not included in the previous survey: Venezuela (81%), Ghana (78%) and Kenya (77%).

The Philippines, which ranked as the country second-highest on crypto in November at 71%, rounds out the January top 5 with 73% now saying cryptocurrencies are a good investment.

Countries still sceptical about cryptocurrencies

Germany ranks as the country most dubious about crypto, with only 17% giving a positive response. Last month, Germany ranked as the second-least-positive country, with a little over a fifth (22%) saying they thought crypto was a good investment.

Out of the bottom 5 countries in regards to positivity towards crypto, Germany along with Sweden (18%), Norway (20%) and Canada (24%) all saw their positivity numbers drop since the previous survey. Japan, which buttons up the bottom 5, actually saw a slight increase in positivity from 22% in November 2021 to 24% in January 2022.

It's worth noting that the country that was most sceptical about the value of cryptocurrency as an avenue for investment in November 2021 was the UK, which fell out of the bottom 5 in January 2022 with positivity increasing from 17% to 24%.

Cryptocurrency and corruption

  • The 14 most crypto-positive countries have below-average Corruption Perceptions Index scores.
  • Venezuela – the country with the second-highest crypto positivity score – has the worst Corruption Perceptions Index score at 15.
  • Nigeria – the most crypto-positive country – has the second-worst Corruption Perceptions Index score at 25.

Interestingly, there seems to be a strong correlation between crypto investment positivity and government transparency, with countries that rank poorly on Transparency International's Corruption Perception Index inversely ranking highly on Finder's list for crypto-positivity.

The Corruption Perception Index measures economic transparency. A low score indicates a high rate of perceived corruption in the economy. The strong correlation between high positivity and high corruption present in January 2022's results was also visible in the November 2021 survey, when 9 of the top 10 most positive countries had a Corruption Perceptions Index score below the global average.

This indicates that cryptocurrency is more appealing in regions that have low trust in the established financial system. Citizens of these countries likely see cryptocurrencies and wallets as a more reliable method of wealth storage than traditional banks.

Crypto usurping the role of traditional remittance?

Among the many use cases brought up by those bullish on the value of crypto is its application as a way of transferring funds abroad. And there might be something to it.

Of the 10 countries with the highest percentage of their GDP being made up by remittances, all rank poorly in regards to transparency. Specifically, the Philippines, Vietnam, Ghana, Mexico, Nigeria, India, Kenya and Colombia see remittances making up over 1% of their total GDP — with the Philippines being the standout at almost a tenth (9.7%) of its GDP coming in the form of remittances.

It's a similar tale in regards to positivity, with 9 out of the top 10 countries most reliant on remittances also ranking highly in terms of being crypto-positive. Russia is the notable exception.

Methodology

Apoption data

We regularly survey individuals across 27 countries to analyze cryptocurrency adoption rates, investment diversification and the demographics of investors, which has so far garnered 149,578 responses.

The survey is designed by Finder and conducted by Google in all territories except for the first run in Australia, where the survey is conducted by Qualtrics/SAP.

Participants are Internet, smartphone and Google AdMob users or Qualtrics research panel participants. Sample sizes range from 1,000 to 2,500 people and are directly proportional to population size. Participating countries are selected based on global Finder site traffic and availability on research platforms.

Survey results are analyzed using Google's Data Studio, which provides weighted averages for the top-level responses, along with breakdowns for sex and age.

Data for reports was collected as follows:

  • November 2021 report — Data collected in September 2021
  • January 2022 report — Data collected in November 2021
  • April 2022 report — Data collected in February 2022

Awareness data

In January 2022, Finder asked Internet users in 27 countries whether they'd heard of cryptocurrencies and if they thought crypto was a good investment, which we used as the basis for our awareness index. Specifically, we asked:

Do you think cryptocurrency is a good investment?
  • Yes
  • No
  • I don't know what cryptocurrency is

The positivity figures are based on whether the respondent thought crypto was a good investment. So far Finder has surveyed a total of 100,633 Internet users in 27 countries in November 2021 and January 2022.

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