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Finder Cryptocurrency Adoption Index

The definitive ranking of the most popular cryptocurrencies across 26 countries.

Finder’s Cryptocurrency Adoption Index measures the growth of cryptocurrencies worldwide through an ongoing survey of internet users in 26 countries.

The November 2022 update will be the final update of this series.

Kiwi crypto ownership

245.4K Kiwis own crypto.

Gender split

Kiwi men are 2.1x more likely than women to own crypto.

Men 67%
Women 33%

Most owned crypto

38% of crypto owners have ₿itcoin.

Cryptocurrency adoption statistics in New Zealand

New Zealand ranks 24th out of 26 countries for crypto adoption, according to Finder’s Crypto Adoption November 2022 report, which has so far surveyed 389,345 people in 26 selected countries (10,522 in New Zealand since April 2022).

The crypto ownership rate in New Zealand is 7%, which is lower than the global average of 15%. India leads the way at 29%, with Germany at the other end of the spectrum with 6%.

Globally, ownership sits at 15% for the November 2022 report, following 14% in the previous report.

As it stands, roughly 3% of those surveyed in New Zealand say they own Bitcoin (BTC), with 2% saying they own Ethereum (ETH), 1% own Dogecoin (DOGE) and 1% own Cardano (ADA).

Out of the coins looked at for the survey, Bitcoin (BTC) is the most popular cryptocurrency with crypto owners in New Zealand followed by Ethereum (ETH) and Cardano (ADA).

Bitcoin adoption in New Zealand

In the November 2022 report, roughly 38% of crypto owners in New Zealand said they own Bitcoin. This is above the global average, which sits at 36%.

Australia sits atop the table, with 59% of crypto owners holding BTC. At the other end is Mexico, where roughly 23% of crypto owners say they own Bitcoin (BTC).

Ethereum’s popularity with crypto owners in New Zealand

Ethereum (ETH) sits in the wallets of roughly 33% of crypto owners in New Zealand — above the global average (24%). Crypto owners in Australia are most likely to have ETH in their wallet (46%) and crypto owners in Venezuela have the lowest ownership (12%).

Dogecoin ownership

Ownership of Dogecoin (DOGE)

in New Zealand sits above the global average of 19%, with roughly 23% Kiwis who own crypto holding the asset. United States leads the way for DOGE at 24%, whereas just 12% of crypto owners in Venezuela say they own the memecoin.

Cardano adoption

Adoption of Cardano sits at approximately 23% of crypto owners following the November 2022 report, which is above the global average of 18%. Cardano is most popular with crypto owners in Hong Kong (26%), whereas just 11% of crypto owners in Nigeria say they hold ADA. ”

Men in New Zealand more likely than women to own crypto

Of those in New Zealand who own crypto, 67% are men and 33% are women.

There is a wide gap in adoption of crypto between men and women. Of those who own crypto, an average of 37% are women compared to 63% who are men. United Kingdom actually has the widest gap, with 75% of people that own crypto being men. Vietnam is the closest between the sexes (crypto ownership being 53% men, compared to 47% women).

Those aged 18-34 in New Zealand lead the way in terms of the crypto split, making up 50% of crypto owners. Those aged 55+ are the group least likely to own crypto, making up just 21% of crypto owners.


Finder regularly survey individuals across 26 countries to analyze cryptocurrency adoption rates, investment diversification and the demographics of investors.

Beginning in April 2022, Finder switched its method to a three-month rolling average. The July 2022 report will be the first to present data using the three-month rolling average, which is made up of responses gathered between April and June 2022. The August report will display May through July 2022 and so forth. So far the survey using the new method has garnered 389,345 responses.

The survey is designed by Finder and conducted by Google in all territories except for the first run in Australia, where the survey is conducted by Qualtrics/SAP.

Participants are internet, smartphone and Google AdMob users or Qualtrics research panel participants. Sample sizes range from 1,000 to 2,500 people and are directly proportional to population size. Participating countries are selected based on global Finder site traffic and availability on research platforms.

Survey results are analyzed using Google’s Data Studio, which provides weighted averages for the top-level responses, along with breakdowns for sex and age.

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