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Finder Cryptocurrency Adoption Index

The definitive ranking of the most popular cryptocurrencies across 26 countries.

Finder’s Cryptocurrency Adoption Index measures cryptocurrency adoption in the United States through a quarterly survey.

Key US crypto adoption trends in our January 2023 report

US crypto ownership

37.7M adult Americans own crypto.

Gender split

US men are 3.5x more likely than women to own crypto.

Men 78%
Women 22%

Most owned crypto

69% of American crypto owners hold ₿itcoin.

Cryptocurrency adoption statistics in the US

Our data shows that the majority of Americans have yet to invest in cryptocurrency and that they don’t plan to do so.

Currently, 15% of Americans own cryptocurrency.

Is cryptocurrency a good investment?

More men than women feel that cryptocurrency is a good investment.

98% of baby boomers as well as 87% of Generation X don’t see cryptocurrency as a good investment, while 49% of Generation Z do see it as a good investment.

Popular cryptocurrencies in the US

Bitcoin (BTC) remains the most held cryptocurrency among Americans who own crypto, with 69% of Americans who own crypto holding it.

First cryptocurrency purchase

Bitcoin (BTC) was also the first cryptocurrency that most Americans who hold crypto bought.

Total investment in crypto

The amount of US dollars that our respondents have invested in cryptocurrency more than doubled from October 2022 to January 2023.

Reasons for not investing in cryptocurrency

The most popular response for why some of our respondents don’t own crypto was “I think crypto is a scam”. The second and third most common responses were “Cryptocurrency is too volatile” and “I prefer to invest in other asset classes”.

Reasons for leaving the cryptocurrency market

Just over one third of our respondents left the cryptocurrency market because of the FTX collapse or a similar type of event. And more than a quarter exited before the FTX collapse, while just over a quarter continue to own or trade crypto.


Our data is based on an online survey of 2,179 US adults commissioned by Finder and conducted by Qualtrics/SAP from January 9 to February 17, 2023, with representative quotas for gender and age.

We assume the 2,179 participants in our survey represent the US population of 259.3 million Americans who are at least 18 years old according to the July 2022 US Census Bureau population estimate. This assumption is made at the 95% confidence level with a 2% margin of error.

Our survey asked people people a range of crypto related questions including whether they thought crypto was a good investment, what crypto related products they own and how much money they gave invested in cryptocurrencies. A full list of questions can be found on Finder’s Consumer Confidence Index.

We define generations by birth year according to the Pew Research Center’s generational guidelines, though we’ve combined baby boomers and the Silent Generation into a single group for sampling ease:

  • Gen Z — any adults born post-1997
  • Millennials — 1981–1996
  • Gen X — 1965–1980
  • Baby boomers — anyone born pre-1964

We define geographical regions as defined by the US Census Bureau.

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2 Responses

    Default Gravatar
    RobertoMay 8, 2023

    Where can I see the complete 2023 Crypto Adoption Index for the 26 countries?

      Avatarfinder Customer Care
      FrankMay 10, 2023Staff

      Hi, Roberto — Thanks for leaving a comment. I’m not exactly sure what you are referencing, but we are about to update our “Global Crypto Regulations” piece (, which may have some of the information you’re looking for.

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