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Finder Cryptocurrency Adoption Index

The definitive ranking of the most popular cryptocurrencies across 22 countries.

Finder’s Cryptocurrency Adoption Index measures the growth of cryptocurrencies across the world through a regular survey of 41,645 individuals.

  • The US has the 10th highest rate of cryptocurrency ownership in our survey at 10.4%
  • Of those that own crypto, almost half (46.5%) own Bitcoin
  • The US has the highest proportion of crypto owners who hold Dogecoin, at 30.6%
  • Men in the US are 2.3 times more likely to own cryptocurrency, compared to women

Cryptocurrency adoption statistics in the USA

Finder surveyed 2,423 internet users in the United States and found it ranks 10th in the list of countries studied, with a crypto ownership rate of 10.4%, ahead of South Africa (10.4%) and Brazil (10.2%). However, this is behind the global average of 11.4%.

Of the 1 in 10 people in the US who own some form of cryptocurrency, Bitcoin is the most popular coin at 46.5% of crypto owners. The second most popular coin is Ethereum at 31.2%, with Dogecoin in third place at 30.6%.

Bitcoin adoption in the US

While Bitcoin is popular in the US and the most commonly held coin at 46.5% of crypto owners, this actually places the US second to last out of the 22 countries in regard to the dominance of Bitcoin. Globally, of those that own cryptocurrency, an average of 58.9% own Bitcoin.

Ethereum’s popularity with crypto owners in the US

Ethereum is the second most dominant currency in the US, with 31.2% of crypto owners holding the coin. This makes it the sixth ranked country in our list of 22 countries in terms of Ethereum ownership.

Dogecoin: America’s memecoin of choice

Dogecoin is the third most popular choice with crypto adopters in the US, with 30.6% of adults who own crypto holding the memecoin. This makes it the first ranked country in our list of 22 countries in terms of Dogecoin ownership among those that own crypto.

Men in the US most likely to own crypto

In the US, men are more than likely to own cryptocurrency than women, as roughly 14.9% of men in the US say they hold crypto compared to 6.3% of women.

This means that of those that own crypto in the US, 68.5% are men and 31.5% are women, so men are 2.3 times more likely to own crypto. The average figure globally is 1.5 so the US has the third highest male dominance of the 22 countries.

Cryptocurrency adoption statistics by country

Key global cryptocurrency trends for October 2021

  • A little over 1 in 10 (11.4%) adults own crypto globally
  • Nigeria, Malaysia and Australia have the highest rates of cryptocurrency ownership among internet users, with the US ranking in 10th place
  • Japan has the lowest adoption, with only 4.6% of adults saying they own any cryptocurrency
  • Of those that own cryptocurrency, Bitcoin is the most dominant in in Japan, South Africa and Singapore
  • Globally, men are 1.4 times more likely to own cryptocurrency than women
Cryptocurrency has exploded in recent years, going from a fairly obscure financial product to a daily news item, which is probably why 11.5% of internet users Finder spoke with for this study said they own cryptocurrency. Nigeria has the highest rate of cryptocurrency ownership in the world with 24.2% of its online population saying they own a form of cryptocurrency, followed by Malaysia (18%) and Australia (17.8%) respectively. At the other end of the spectrum is Japan with only 4.6% of the online population surveyed saying they own any cryptocurrency.

Bitcoin adoption statistics

Among those that own crypto, Bitcoin has the highest adoption in Japan with 76.7% of adults who own crypto saying they own Bitcoin. This is 1.3 times the global average adoption rate of 58.9%.

Adoption statistics for other coins

Singapore tops the list for Ethereum users

Ethereum sees its highest adoption with crypto owners in Singapore with 52.4% of adults who own crypto saying they own Ethereum. This is 1.9 times the global average adoption rate of 27.4%.

Cardano most popular in Australia

Cardano sees its peak in adoption in Australia, where 26.3% of the online population who own crypto say they have Cardano, which is 1.4 times the global average adoption rate of 18.5%.

Indonesia tops the list for Binance Coin owners

Binance Coin sees its highest adoption among those who own crypto in Indonesia, with 26.9% of respondents who own crypto saying they own Binance Coin. This is 1.8 times the global average adoption rate of 15%.

Dogecoin sees highest adoption in the US

Of those that own crypto, Dogecoin sees its highest adoption in the United States with 30.6% of crypto owners saying they own Dogecoin. This is 1.6 times the global average adoption rate of 19.2%.

Cryptocurrency investor demographics by country

In addition to the gender pay gap, there seems to be a wide gap in the adoption of crypto between both men and women. Globally, men are 1.4 times more likely to own cryptocurrency than women. As it stands, of those that own crypto roughly 41% are women and 59% are men.


We regularly survey 41,645 individuals across 22 countries to analyse cryptocurrency adoption rates, investment diversification and the demographics of investors. The survey is designed by Finder and conducted by Google in all territories except Australia, where the survey is conducted by Qualtrics/SAP. Participants are internet, smartphone, Google AdMob users or Qualtrics research panel participants. Sample sizes range from 1,000 to 2,500 people and are directly proportional to population size. Participating countries were selected based on global Finder website traffic and availability on research platforms. Surveys are conducted monthly in the United States, Australia, the UK, Mexico, Germany and Canada. Research occurs quarterly in all other countries. Results are weighted using Google's interactive ranking process to reflect national population distribution in each country.

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