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Planet Fitness franchise financing options

Compare costs, fees and where to get financing for a Planet Fitness.

Overall costs for Planet Fitness run anywhere from $957,600 to $4,084,000. See how the costs break down and what funding options might be right for your new venture into the franchise foray.

Estimated initial costs

Our cost estimates are accurate as of 2021 from Franchise Direct and include opening fees and expenses only. The location you choose for your Planet Fitness franchise may result in higher or lower fees.

Franchise fees

Planet Fitness franchise fees total around $20,000, which beats out the $37,000 average for the 200 largest franchises nationwide.
Franchise Cost
Initial franchise fee $20,000 to $20,000
Royalty 7% of the total gross monthly and annual membership fees payable to the franchisee via EFT dues draft.
Estimated total $20,000 to $20,000

Equipment fees

Equipment fees total $817,500 for Planet Fitness. This costs more than the $180,023 average for the top 200 franchises.
Equipment Cost
Fitness equipment $27,000 to $878,000
Nonfitness equipment $32,000 to $606,000
Exterior signs $11,000 to $41,000
Computer system, point-of-sale system and other supplies $12,000 to $28,000
Estimated total $82,000 to $1,553,000

Real estate fees

Real estate will set you back $1,197,250 for Planet Fitness, which is more expensive than the average of $788,376 for the top 200 franchises.
Real estate Cost
Site selection costs $1,000 to $10,000
Construction development plan review fee $4,000
Leasehold improvements $650,000 to $1,600,000
Real estate lease deposits $0 to $87,000
Other deposits $0 to $46,500
Estimated total $651,000 to $1,743,500

Training fees

Planet Fitness initial training costs total $4,000, which comes in under the nationwide average of $9,788.
Training Cost
Franchisee's out-of-pocket initial training expenses $1,500 to $6,500
Estimated total $1,500 to $6,500

Marketing costs

Advertisement and marketing costs total up to $25,000 for Planet Fitness, which is more than the nationwide average of $9,938.
Marketing Cost
Presale and grand opening marketing $20,000 to $30,000
Estimated total $20,000 to $30,000

Licenses and permits costs

Planet Fitness initial licenses and permits will set you back $2,550. This comes out to less than $18,770 — the overall nationwide average.
Licenses and permits Cost
Licenses and bonds $100 to $5,000
Estimated total $100 to $5,000

Other expenses

Miscellaneous expenses for Planet Fitness total $454,500 — more than the nationwide average of $69,970.
Other Cost
Professional fees $2,000 to $25,000
Three months' additional funds $181,000 to $701,000
Estimated total $183,000 to $726,000
All costs were found using the 200 largest franchises nationwide using Franchise Direct's list of more than 300 franchises, and are accurate as of 2021.

How to finance

Since the estimated total for Planet Fitness is on the more costly side, we recommend following these steps to get fully financed:
  1. Go to the Planet Fitness franchising website and review its financial requirements, including cash-on-hand requirements.
  2. Reach out to Planet Fitness about in-house financing for franchisees.
  3. If in-house financing isn't available, look for online loans, bank loans and SBA loans to help meet the $2,520,800 estimated opening costs.
  4. Compare lenders based on amounts, interest rates and what types of personal and business credit history they accept.
  5. Once you settle on a lender, gather all required documents, including account statements and assets.
  6. Apply for financing online or in person as required by the lender.

What types of financing is available?

You have several options when it comes to financing a Planet Fitness — even if the cost is on the heavier side. What assets you have available will largely determine how much you need to borrow, and which option suits you best.
  • Online loan. A number of online business lenders offer amounts up to $1 million, with some extending up to $5 million.
  • Bank loan. Your personal credit will typically need to at least be good — 670 or higher — when it comes to getting a bank loan large enough to cover a significant portion of Planet Fitness opening costs.
  • SBA loan. While your personal credit score doesn't need to be as good to qualify for an SBA loan, they usually cost more than standard term loans from banks or online lenders.
Also check if Planet Fitness franchise financing is available. You may be able to get some of the costs covered for less than you would with other traditional funding options.

Compare small business lenders

You may not need financing to cover the estimated $957,600. But if you need funds for other business ventures, select the loan amount, your time in business and revenue and your personal credit score to compare a selection of lenders.
Name Product Filter Values Min. Amount Max. Amount Requirements
OnDeck small business loans
$5,000
$250,000
600+ personal credit score, 1 year in business, $100,000+ annual revenue
A leading online business lender offering flexible financing at competitive fixed rates.
Fora Financial business loans
$5,000
$500,000
6+ months in business, $12,000+ monthly revenue, no open bankruptcies
Get qualified for funding in minutes for up to $500,000 without affecting your credit score. Best for companies with at least six figures in annual revenue.
Lendio business loans
$500
$5,000,000
Operate business in US or Canada, have a business bank account, 560+ personal credit score
Submit one simple application to potentially get offers from a network of over 300 legit business lenders.
ROK Financial business loans
$10,000
$5,000,000
Eligibility criteria 3+ months in business, $15,000+ in monthly gross sales or $180,000+ in annual sales
A connection service for all types of businesses — even startups.
LendingClub personal loans for business
$1,000
$40,000
US citizen or permanent resident, verifiable bank account, steady source of income, ages 18+.
Get prequalified for a personal loan up to $40,000 to help you grow your business. Great for new business owners with at least fair credit.
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How Planet Fitness stacks up

Compare how Planet Fitness holds up against two similarly sized franchises.
Groupe Auchan Franchise Information Planet Fitness International House of Pancakes (IHOP)
Average Franchise fees NA $20,000 NA
Average Equipment fees NA $817,500 NA
Average Real estate fees NA $1,197,250 NA
Average Training fees NA $4,000 NA
Average Inventory fees NA NA NA
Average Marketing fees NA $25,000 NA
Average Licenses and permits fees NA $2,550 NA
Average Insurance fees NA NA NA
Average Admin fees NA NA NA
Average Personnel fees NA NA NA
Average Other fees NA $454,500 NA

Bottom line

Planet Fitness franchise costs run a total of $2,520,800. Before you decide to become a franchisee, compare the total costs against industry averages. And to learn more about financing read our guide to franchise financing.

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