Overall costs for Orangetheory Fitness run anywhere from $574,900 to $1,750,550. See how the costs break down and what funding options might be right for your new venture into the franchise foray.
Estimated initial costs
Our cost estimates are accurate as of 2021 from Franchise Direct and include opening fees and expenses only. The location you choose for your Orangetheory Fitness franchise may result in higher or lower fees.
Franchise fees
Orangetheory Fitness franchise fees total around $59,950, which is more than the $37,000 average for the 200 largest franchises.
| Initial fee |
$59,950 to $59,950 |
| Estimated total |
$59,950 to $59,950 |
Equipment fees
Equipment fees total $253,700 for Orangetheory Fitness. This costs more than the $180,023 average for the top 200 franchises.
| Reception desk, retail display wall and all interior logo signage |
$11,600 to $14,000 |
| Fitness equipment, including installation and OT Beat startup system |
$122,000 to $190,000 |
| Fitness equipment maintenance |
$900 to $2,400 |
| AED and first aid equipment and training |
$1,000 to $5,000 |
| Exterior signage |
$5,000 to $7,000 |
| Technology system |
$60,000 to $88,500 |
| Estimated total |
$200,500 to $306,900 |
Real estate fees
Real estate will set you back $797,375 for Orangetheory Fitness, which is more expensive than the average of $788,376 for the top 200 franchises.
| Deposit for leasehold |
$8,750 to $206,000 |
| Three months' rent |
$16,000 to $114,000 |
| Leaseholds improvements and construction costs |
$250,000 to $1,000,000 |
| Estimated total |
$274,750 to $1,320,000 |
Training fees
Orangetheory Fitness initial training costs total $5,450, which comes in under the nationwide average of $9,788.
| Travel and living expenses during training for all attendees |
$1,200 to $4,800 |
| Presales coordinator program |
$0 to $4,900 |
| Estimated total |
$1,200 to $9,700 |
Inventory costs
Initial inventory for Orangetheory Fitness shakes out to $5,000. This is less than the nationwide average of $53,119.
| Initial inventory of orangetheory fitness retail merchandise |
$4,000 to $6,000 |
| Estimated total |
$4,000 to $6,000 |
Marketing costs
Advertisement and marketing costs total up to $35,000 for Orangetheory Fitness, which is more than the nationwide average of $9,938.
| Presale and grand opening advertising |
$30,000 to $40,000 |
| Estimated total |
$30,000 to $40,000 |
Licenses and permits costs
Orangetheory Fitness initial licenses and permits will set you back $2,000. This comes out to less than $18,770 — the overall nationwide average.
| Business licenses and miscellaneous opening costs |
$1,000 to $3,000 |
| Estimated total |
$1,000 to $3,000 |
Insurance costs
Initial insurance costs for Orangetheory Fitness run $4,250. This means you'll be paying less than the overall nationwide average of $6,311.
| Insurance |
$3,500 to $5,000 |
| Insurance premiums |
Amount of unpaid premiums, plus an administrative fee. |
| Estimated total |
$3,500 to $5,000 |
All costs were found using the 200 largest franchises nationwide using Franchise Direct's list of more than 300 franchises, and are accurate as of 2021.
How to finance
Since the estimated total for Orangetheory Fitness is on the more costly side, we recommend following these steps to get fully financed:
- Go to the Orangetheory Fitness franchising website and review its financial requirements, including cash-on-hand requirements.
- Reach out to Orangetheory Fitness about in-house financing for franchisees.
- If in-house financing isn't available, look for online loans, bank loans and SBA loans to help meet the $1,162,725 estimated opening costs.
- Compare lenders based on amounts, interest rates and what types of personal and business credit history they accept.
- Once you settle on a lender, gather all required documents, including account statements and assets.
- Apply for financing online or in person as required by the lender.
What types of financing is available?
You have several options when it comes to financing a Orangetheory Fitness — even if the cost is on the heavier side. What assets you have available will largely determine how much you need to borrow, and which option suits you best.
- Online loan. A number of online business lenders offer amounts up to $1 million, with some extending up to $5 million.
- Bank loan. Your personal credit will typically need to at least be good — 670 or higher — when it comes to getting a bank loan large enough to cover a significant portion of Orangetheory Fitness opening costs.
- SBA loan. While your personal credit score doesn't need to be as good to qualify for an SBA loan, they usually cost more than standard term loans from banks or online lenders.
Also check if Orangetheory Fitness franchise financing is available. You may be able to get some of the costs covered for less than you would with other traditional funding options.
Compare small business lenders
You may not need financing to cover the estimated $574,900. But if you need funds for other business ventures, select the loan amount, your time in business and revenue and your personal credit score to compare a selection of lenders.
How Orangetheory Fitness stacks up
Compare how Orangetheory Fitness holds up against two similarly sized franchises.
| Average Franchise fees |
$18,750 |
$59,950 |
$25,000 |
| Average Equipment fees |
$825,000 |
$253,700 |
$157,400 |
| Average Real estate fees |
$1,830,000 |
$797,375 |
$141,680 |
| Average Training fees |
$47,500 |
$5,450 |
$9,423 |
| Average Inventory fees |
$45,000 |
$5,000 |
$6,000 |
| Average Marketing fees |
$35,000 |
$35,000 |
$30,000 |
| Average Licenses and permits fees |
NA |
$2,000 |
NA |
| Average Insurance fees |
NA |
$4,250 |
$775 |
| Average Admin fees |
NA |
NA |
$4,650 |
| Average Personnel fees |
NA |
NA |
NA |
| Average Other fees |
$87,500 |
NA |
$30,635 |
Bottom line
Orangetheory Fitness franchise costs run a total of $1,162,725. Before you decide to become a franchisee, compare the total costs against industry averages. And to learn more about financing
read our guide to franchise financing.
