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Denny’s franchise financing options
Compare costs, fees and where to get financing for a Denny's.
Estimated initial costs
Our cost estimates are accurate as of 2021 from Franchise Direct and include opening fees and expenses only. The location you choose for your Dennyu2019s franchise may result in higher or lower fees.
Franchise feesDennyu2019s franchise fees total around $20,000, which beats out the $37,000 average for the 200 largest franchises nationwide.
|Initial franchise fee||$10,000 to $30,000|
|Royalty||4.5% - 7% of Gross Sales.|
|Estimated total||$10,000 to $30,000|
Equipment feesEquipment fees total $485,497 for Dennyu2019s. This costs more than the $180,023 average for the top 200 franchises.
|Equipment, fixtures and furnishings||$350,000 to $450,000|
|Signs||$20,000 to $90,000|
|DINE point-of-sale systems||$20,000 to $40,000|
|Opening menus||$413 to $580|
|Estimated total||$390,413 to $580,580|
Real estate feesReal estate will set you back $772,500 for Dennyu2019s, thought it's less than the average of $788,376 for the top 200 franchises.
|Site improvements||$0 to $300,000|
|Building and improvements||$475,000 to $700,000|
|Architectural design||$0 to $45,000|
|Security deposits||$10,000 to $15,000|
|Rent||Varies depending on type of lease.|
|Estimated total||$485,000 to $1,060,000|
Training feesDennyu2019s initial training costs total $18,000 — more than the nationwide average of $9,788.
|New restaurant opening training team||$0 to $36,000|
|Estimated total||$0 to $36,000|
Inventory costsInitial inventory for Dennyu2019s shakes out to $22,616. This is less than the nationwide average of $53,119.
|Opening inventory and supplies||$17,000 to $28,000|
|Opening gift cards||$115.50 to $115.50|
|Estimated total||$17,116 to $28,116|
Marketing costsAdvertisement and marketing costs total up to $4,000 for Dennyu2019s, beating out the nationwide average of $9,938.
|Opening advertising||$3,000 to $5,000|
|Estimated total||$3,000 to $5,000|
Licenses and permits costsDennyu2019s initial licenses and permits will set you back $27,500. This comes out to more than $18,770 — the overall nationwide average.
|Licenses and permits||Cost|
|Permits||$5,000 to $50,000|
|Estimated total||$5,000 to $50,000|
How to financeSince the estimated total for Dennyu2019s is on the more costly side, we recommend following these steps to get fully financed:
- Go to the Dennyu2019s franchising website and review its financial requirements, including cash-on-hand requirements.
- Reach out to Dennyu2019s about in-house financing for franchisees.
- If in-house financing isn't available, look for online loans, bank loans and SBA loans to help meet the $1,350,112 estimated opening costs.
- Compare lenders based on amounts, interest rates and what types of personal and business credit history they accept.
- Once you settle on a lender, gather all required documents, including account statements and assets.
- Apply for financing online or in person as required by the lender.
What types of financing is available?You have several options when it comes to financing a Dennyu2019s — even if the cost is on the heavier side. What assets you have available will largely determine how much you need to borrow, and which option suits you best.
- Online loan. A number of online business lenders offer amounts up to $1 million, with some extending up to $5 million.
- Bank loan. Your personal credit will typically need to at least be good — 670 or higher — when it comes to getting a bank loan large enough to cover a significant portion of Dennyu2019s opening costs.
- SBA loan. While your personal credit score doesn't need to be as good to qualify for an SBA loan, they usually cost more than standard term loans from banks or online lenders.
Compare small business lendersYou may not need financing to cover the estimated $910,529. But if you need funds for other business ventures, select the loan amount, your time in business and revenue and your personal credit score to compare a selection of lenders.
We update our data regularly, but information can change between updates. Confirm details with the provider you're interested in before making a decision.
How Dennyu2019s stacks upCompare how Dennyu2019s holds up against two similarly sized franchises.
|Average Franchise fees||$47,500||$20,000||$98,000|
|Average Equipment fees||$642,500||$485,497||$28,500|
|Average Real estate fees||$3,003,000||$772,500||$25,000|
|Average Training fees||NA||$18,000||$2,500|
|Average Inventory fees||$36,400||$22,616||NA|
|Average Marketing fees||$22,500||$4,000||$75,000|
|Average Licenses and permits fees||$538,500||$27,500||NA|
|Average Insurance fees||NA||NA||NA|
|Average Admin fees||$2,278||NA||$11,000|
|Average Personnel fees||NA||NA||NA|
|Average Other fees||$728,050||NA||$60,000|
Bottom lineDennyu2019s franchise costs run a total of $1,350,112. Before you decide to become a franchisee, compare the total costs against industry averages. And to learn more about financing read our guide to franchise financing.
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