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Denny’s costs and fees

The average cost to open one of the 200 biggest franchises in the US is $1,202,874 — see how Denny's compares.

Updated

Fact checked
Overall costs for Dennyu2019s run anywhere from $910,529 to $1,789,696. See how the costs break down and what funding options might be right for your new venture into the franchise foray.

How COVID-19 affects franchising costs

Strict sanitation and employee protection measures during the coronavirus outbreak add to the typical costs you face when opening a new franchise. Paired with the unusually heavy amount of promotions that may be required by the franchise, you may not see as much in the way of profits starting out. For more information on what support is out there, read our guide to loans for businesses affected by the coronavirus.

Estimated initial costs

Our cost estimates are accurate as of 2019 from https://www.franchisedirect.com and include opening fees and expenses only. Your location may result in higher or lower fees.

Franchise fees

Dennyu2019s franchise fees total around $20,000, which beats out the $37,000 average for the 200 largest franchises nationwide.
Franchise Cost
Initial franchise fee $10,000 to $30,000
Royalty 4.5% - 7% of Gross Sales.
Estimated total $10,000 to $30,000

Equipment fees

Equipment fees total $485,497 for Dennyu2019s. This costs more than the $180,023 average for the top 200 franchises.
Equipment Cost
Equipment, fixtures and furnishings $350,000 to $450,000
Signs $20,000 to $90,000
DINE point-of-sale systems $20,000 to $40,000
Opening menus $413 to $580
Estimated total $390,413 to $580,580

Real estate fees

Real estate will set you back $772,500 for Dennyu2019s, thought it's less than the average of $788,376 for the top 200 franchises.
Real estate Cost
Site improvements $0 to $300,000
Building and improvements $475,000 to $700,000
Architectural design $0 to $45,000
Security deposits $10,000 to $15,000
Rent Varies depending on type of lease.
Estimated total $485,000 to $1,060,000

Training fees

Dennyu2019s initial training costs total $18,000 — more than the nationwide average of $9,788.
Training Cost
New restaurant opening training team $0 to $36,000
Estimated total $0 to $36,000

Inventory costs

Initial inventory for Dennyu2019s shakes out to $22,616. This is less than the nationwide average of $53,119.
Inventory Cost
Opening inventory and supplies $17,000 to $28,000
Opening gift cards $115.50 to $115.50
Estimated total $17,116 to $28,116

Marketing costs

Advertisement and marketing costs total up to $4,000 for Dennyu2019s, beating out the nationwide average of $9,938.
Marketing Cost
Opening advertising $3,000 to $5,000
Estimated total $3,000 to $5,000

Licenses and permits costs

Dennyu2019s initial licenses and permits will set you back $27,500. This comes out to more than $18,770 — the overall nationwide average.
Licenses and permits Cost
Permits $5,000 to $50,000
Estimated total $5,000 to $50,000
All costs were found using the 200 largest franchises nationwide using Franchise Direct's list of more than 300 franchises, and are accurate as of 2019.

How to finance

The best way to finance Dennyu2019s comes down to your personal financial situation. What assets you have available will largely determine how much you need to borrow, and which option suits you best. Potential solutions include:
  • Bank loan. Your personal credit plays a large role in getting a business term loan from a bank. Typically this type of funding is for larger amounts.
  • Online loan. Credit requirements may be more flexible for an online loan than a bank loan, but amounts may max out at a lower amount — typically around $1 million.
  • SBA loan. The good part about SBA loans is that they top out at $5 million, but your business has to meet a number of requirements.
  • Credit card. Small costs that aren't fixed, such as stray inventory and supply purchases, may be better off on a business credit card. Just make sure you can pay it off quickly to avoid high APRs.
Also check if Dennyu2019s franchise financing is available. You may be able to get some of the costs covered for less than you would with other traditional funding options.

Compare small business lenders

Data indicated here is updated regularly
Name Product Filter Values Min. Amount Max. Amount Requirements
Lendio business loans
$500
$5,000,000
Operate business in US or Canada, have a business bank account, 560+ personal credit score
Submit one simple application to potentially get offers from a network of over 300 legit business lenders.
Fora Financial business loans
$5,000
$500,000
1+ year in business, $250,000+ annual revenue, no open bankruptcies
Get qualified for funding in minutes for up to $500,000 without affecting your credit score. Great for SBA loan applicants.
First Down Funding business loans
$5,000
$300,000
At least 2 years in business, an annual revenue of $300,000+, and a minimum credit score of 400
Alternative financing up to $300K with highly competitive rates.
ROK Financial business loans
$10,000
$5,000,000
Eligibility criteria 3+ months in business, $15,000+ in monthly gross sales or $180,000+ in annual sales
A connection service for all types of businesses — even startups.
OnDeck small business loans
$5,000
$250,000
600+ personal credit score, 1 year in business, $100,000+ annual revenue
A leading online business lender offering flexible financing at competitive fixed rates.
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Compare up to 4 providers

How Dennyu2019s stacks up

Compare how Dennyu2019s holds up against two similarly sized franchises.
Applebeeu2019s Dennyu2019s Anago Cleaning
Average Franchise fees $47,500 $20,000 $98,000
Average Equipment fees $642,500 $485,497 $28,500
Average Real estate fees $3,003,000 $772,500 $25,000
Average Training fees NA $18,000 $2,500
Average Inventory fees $36,400 $22,616 NA
Average Marketing fees $22,500 $4,000 $75,000
Average Licenses and permits fees $538,500 $27,500 NA
Average Insurance fees NA NA NA
Average Admin fees $2,278 NA $11,000
Average Personnel fees NA NA NA
Average Other fees $728,050 NA $60,000

Bottom line

Dennyu2019s franchise costs run a total of $1,350,112. Before you decide to become a franchisee, compare the total costs against industry averages. And to learn more about financing read our guide to franchise financing.

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