Happy belated Valentine’s Day!

97.9 million American adults who admit to celebrating Valentine’s Day after the fact to score a better deal.

Updated

Fact checked
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Love is patient, love is kind. And it’s a good thing it doesn’t envy either, given the 97.9 million American adults who admit to celebrating Valentine’s Day after the fact to score a better deal.

According to the latest findings from Finder.com, 38.42% of Americans admit to celebrating Valentine’s Day after February 14th to romance on a budget, an increase of 13.30% from 2019.

Who’s spending more on a belated V-Day?

More women than men are opting for a thrifty Valentine’s Day this year, with 39.15% admitting to celebrating V-Day after the 14th, compared to 37.32% of men.
Although more women than men are expected to opt for a thrifty V-day, men are expected to spend more with men expecting to spend an average of $198.68 while women spend an average of $123.04.

GenderPercentage
Men37.32%
Women39.15%

Millenials are the generation most likely to move the date”

Millenials are maintaining the most frugal award again this year, with 51.08% of Millennials saying they saved money by pumping the breaks on Valentines Day to Netflix and chill on a different night. Not far behind is the new Gen Z generation, with an even 50.00% saying they saved money by celebrating Valentine’s day belatedly.

In comparison, only 39.57% of Gen X, 23.50% of Baby Boomers, and 10.53% of the Silent Gen said they saved money by celebrating Valentine’s day belatedly. Who says you can’t teach an old dog new tricks?

GenerationPercentage
Millennials51.08%
Gen Z50.00%
Gen X39.57%
Baby boomers23.50%
Silent generation10.53%

The great flower price hike

We all know (anecdotally, at least) that V-Day can be expensive. You see a prix fixe menu that you’re sure costs less any other night of the week. Ditto bouquets: Flowers are almost always more on this king of Hallmark holidays.

The Society of American Florists says the cost of a dozen arranged long-stemmed roses goes up by about 23% on Valentine’s Day — to $80 on V-Day from $65 on a normal day .

Think you’ll get better value from a dozen unarranged long-stemmed roses? Think again: that too has a higher markup come the 14th, jumping 26% to $63 from $50.

Other ways you can save

Celebrating after February 14th isn’t the only way to stretch your dollar. Tips for an economical Valentine’s include:

  • Plan an experience. Show your sweetheart that you pay attention by tailoring your gift to your date. Focusing on your partner’s interests blows the generic scheme of dinner and chocolates out of the water. Accompany an art admirer on a trip to a local museum. Star-crossed lovers? Go stargazing. If your lovebird likes to learn, take a class together — cooking, pottery, whiskey tasting, you name it! Add a picnic to any of these options, and you’re golden. If you’ll have to wait until the weekend to go out, put event tickets in a heartfelt card before handing them to your lover on the 14th. Your valentine will not only feel appreciated, but also have fun to look forward to.
  • Make dinner. A no-brainer for strict budgets, cooking in saves money and takes effort — which might be all your Valentine is looking for. Plan a meal around your partner’s tastes. Millions of recipes online cater to all types of diets and restrictions, with ratings for taste and difficulty. If it sounds overwhelming, just remember to KISS — Keep It Simple Stupid. Pasta and salad are perfectly acceptable, just don’t forget wine and dessert to round it out. Pick up inexpensive tealights for your flame, and you’ll bask in the perfect evening without blowing the bank.
  • Still want to give flowers on February 14th? Skip on too-obvious red roses. A typical crimson stem can jump to twice as much as usual on Valentine’s Day, and that’s before factoring in bouquet details, packaging and shipping. Many more beautiful options out there can save you some coin and still pull the heartstrings, so poke around to learn what your steady is into. Consider ordering in advance from a floral site to take advantage of discounts and lower delivery fees, or break from the Internet altogether by arranging a pickup with a local florist. Want to show your beloved you can nurture a relationship? Look at gifting an orchid or another beautiful plant that requires consistent love and attention.

For media inquiries:

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Allan Givens
Public Relations Manager
203-818-2928
allan.givens@finder.com
/in/nicole-gallina/

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Nicole Gallina
Communications Coordinator
347-677-4931
nicole.gallina@finder.com
/in/nicole-gallina/

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