Americans are celebrating Valentine’s Day — but many after the fact | finder.com

Happy belated Valentine’s Day!

Move over Black Friday, as bargain hunters look for Valentine’s value after 14 February.

January 23, 2019


Love is patient, love is kind. And it’s a good thing it doesn’t envy either, given the 63.9 million American adults who admit to celebrating Valentine’s Day after the fact to score a better deal.

According to the latest findings from Finder.com, 25.12% of Americans admit to celebrating Valentine’s Day after February 14th to romance on a budget. This is slightly less than the 25.3% who did the same for V-Day 2018.

Who’s cheaping out on V-Day?

More men than women are opting for a thrifty Valentine’s Day, with 30.5% admitting to celebrating V-Day after the 14th, compared to 20.2% of women.

Of sweethearts who admit to celebrating love late, those who are married or in a domestic partnership are most likely to opt for a cheaper date night. This is true of both men and women, with women (67.61%) roughly 12% less likely than men (79.46%) to postpone celebrating Valentine’s Day in the hope of a bargain.

Our survey also found that of those who are married or in a domestic partnership, roughly 1 in 3 (31.5%) has waited until after February 14th to celebrate Valentine’s Day.

This is far higher than the 18.9% of those who are single or never married and the 11.1% who are divorced.

Gen Y most likely to move the date

It may not surprise you that more than a third (34.9%) of Gen Y cupids are happy to move their Netflix and chill to another night.

Gen Y is followed closely by Gen X at 30.1%, with baby boomers the most unlikely to move their date night (8.6%).

The great flower price hike

We all know (anecdotally, at least) that V-Day can be expensive. You see a prix fixe menu that you’re sure costs less any other night of the week. Ditto bouquets: Flowers are almost always more on this king of Hallmark holidays.

The Society of American Florists says the cost of a dozen arranged long-stemmed roses goes up by about 23% on Valentine’s Day — to $80 on V-Day from $65 on a normal day .

Think you’ll get better value from a dozen unarranged long-stemmed roses? Think again: that too has a higher markup come the 14th, jumping 26% to $63 from $50.

Other ways you can save

Celebrating after February 14th isn’t the only way to stretch your dollar. Tips for an economical Valentine’s include:

  • Plan an experience. Show your sweetheart that you pay attention by tailoring your gift to your date. Focusing on your partner’s interests blows the generic scheme of dinner and chocolates out of the water. Accompany an art admirer on a trip to a local museum. Star-crossed lovers? Go stargazing. If your lovebird likes to learn, take a class together — cooking, pottery, whiskey tasting, you name it! Add a picnic to any of these options, and you’re golden. If you’ll have to wait until the weekend to go out, put event tickets in a heartfelt card before handing them to your lover on the 14th. Your valentine will not only feel appreciated, but also have fun to look forward to.
  • Make dinner. A no-brainer for strict budgets, cooking in saves money and takes effort — which might be all your Valentine is looking for. Plan a meal around your partner’s tastes. Millions of recipes online cater to all types of diets and restrictions, with ratings for taste and difficulty. If it sounds overwhelming, just remember to KISS — Keep It Simple Stupid. Pasta and salad are perfectly acceptable, just don’t forget wine and dessert to round it out. Pick up inexpensive tealights for your flame, and you’ll bask in the perfect evening without blowing the bank.
  • Still want to give flowers on February 14th? Skip on too-obvious red roses. A typical crimson stem can jump to twice as much as usual on Valentine’s Day, and that’s before factoring in bouquet details, packaging and shipping. Many more beautiful options out there can save you some coin and still pull the heartstrings, so poke around to learn what your steady is into. Consider ordering in advance from a floral site to take advantage of discounts and lower delivery fees, or break from the Internet altogether by arranging a pickup with a local florist. Want to show your beloved you can nurture a relationship? Look at gifting an orchid or another beautiful plant that requires consistent love and attention.

For media inquiries:

Rachel Dix-Kessler headshot
Rachel Dix-Kessler

Digital PR and content coordinator at the forefront
of personal finance trends.

rachel.dix-kessler@finder.com@rachdixkessler/in/racheldixkessler

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