Valentine’s Day spending statistics 2019
Some 135 million Americans expected to drop $30 billion on V-Day 2019.
Roses are red. Violets are blue. If you don’t spend big on Valentine’s Day, your partner might end things with you.
It’s expected that more than half (53%) of all Americans will pull out all the stops this February 14th, spending a collective $30 billion on all manner of heart-shaped treats and experiences.
However, signs point to Lotharios tightening the old purse strings in 2019, with spending on Valentine’s Day down 10%, falling from $30.3 billion in 2018 to $30 billion in 2019.
So who’s spending what on whom?
If you’re one of the 53% of Americans planning to spend on someone for Valentine’s Day, I hope you’ve got deep pockets: The average person is expected to spend $221.34.
As far as the spending battle between the sexes, 62% of men expect to spend for a loved one, versus only 45% of women who say the same. That said, it’s little surprise that those spending on their wives will pay the most in 2019 at an average of $357.96 — 73.5% higher than the $206.23 those spending on their husbands. There’s a similar divide between boyfriends and girlfriends, who say they’ll spend $231.55 and $105.02, respectively.
|Who are we buying for?||Average amount spent|
|Other family members||$146.24|
Who else is expected to be showered in love on Valentine’s Day? Rounding out the top three recipients are kids at $280.07, followed by those spending gifts for themselves at $235.56.
Gen Y is crazy in love … with buying Valentine’s Day gifts
For the second straight year, Gen Y leads the way with V-Day gifts, with 63% of these little cupids planning to buy a gift. Gen X closely follows at 57%, with baby boomers a distant third at only 39% who plan to buy a gift.
Saying “I do” to Valentine’s Day
Those who’ve taken the plunge or in a domestic partnership are most likely to spend on their partner for Valentine’s Day, with 66% planning to participate. Interestingly, those who were separated are the next group most likely to spend on February 14th at 52%. Singles ready to mingle round out the top three at 39%.
Valentine’s Day grinches
Roughly 43 million Americans — about 17% of the population — will get an unwanted Valentine’s Day gift in 2019. This calculates to about $9.5 billion spent on gifts nobody wants.
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