February 8, 2018
We love to spend money on our friends and family for Valentine’s Day, no matter if they’re a significant other, our beloved pets or even ourselves. But how much does the day really cost — and just who are we shelling out for this February 14th?
More than 151 million Americans plan to drop money on Valentine’s Day this year. A higher proportion of men — 66.6% of them — say they’ll profess their love with a gift, compared with 56.8% of women who will. As for generations, the younger you are, the more likely you’ll part with your cash this year — 71.4% of millennials plan to spend on February 14th, followed by 65.1% of Gen Xers and 52.9% of baby boomers.
Those who are married or in a domestic partnership are most likely spend (72.5%), but nearly half of divorcees (48.7%) also plan to spend on celebrating. And you don’t even have to be in a couple to spend money: Nearly half of those who are single (48.2%) will also shell out on Valentine’s.
An estimated $30.3 billion will be spent this Valentine’s Day, with participants spending an average of $200.50 in total per person on anything from their cats to themselves to their children. Of the most spoiled this year, wives take the cake with an estimated $170.51 spent on each — twice the amount we’re spending on our husbands ($71.17).
It’s a similar story for those in relationships. Boyfriends plan to spend an average $105.21 on their girls, while a much smaller $59.34 will be spent on boyfriends. As for our secret lovers? We’ll wine and dine our private paramours to the tune of $97.97 on average this year.
Looks like women get the better end of the bargain again this year, with 33.9% of those spending money on Valentine’s Day planning to do so on their wives. In comparison, only 28.5% are planning to purchase gifts for their husbands.
Family comes second, with 31.6% of Americans planning to spend on children and 21.4% dropping money on other family members. Also taking a stand this year? Self-love, considering 14.8% of us will spend Valentine’s money on ourselves.
And who could forget our pets? Dogs will receive the most love this year, with 11.0% saying they’ll buy for their pups. Not bad, but it’s nearly twice as much as the 6.5% we’ll spend on our cats! (For details on just how much we plan to spend, check out our stats on pets and Valentine’s.)
There’s even 3.4% of us — or more than 5 million Americans — who plan to buy a Valentine’s Day gift for a secret lover!
||Proportion of all people spending money on Valentine’s Day
||Average amount spent
Chances are good that we’ve received a present we don’t like. Some 14.7% of Americans say they’ve received an unwanted gift on February 14th. That’s more than 36 million of us who’ve received a Valentine’s Day gift we didn’t like!
Men appear to be better than women at giving gifts, with 42.9% of women saying they always like the gifts they receive, compared with just 29.6% of men. Ouch!
It turns out that millennials might be most picky, with 23.0% saying they’ve received an unwanted gift, compared with 18.7% of Gen Xers and only 6.5% of baby boomers.
Unsurprisingly, those who are married or in a domestic partnership are most likely to receive gifts they like for Valentine’s Day (42.0%). They’re closely followed by widows (36.6%), divorcees (29.7%) and singletons (27.3%).
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