Is video-commerce the future of shopping?

millie 21 June 2017

Shop via video with finder shopping to discover and easily purchase inspirational items.

finder shopping offers you the chance to benefit from the latest way to shop. Have you ever been watching a video online and fallen in love with the perfect bag or pair of shoes and then spend ages trying to find them online or in store? finder shopping removes this hassle – you can get what you want as soon as you see it.

Take a look at the New Look video below and shop whilst you watch – you can click on the shopping bags as they appear in the video and item will automatically be added to your cart. Don’t worry if you aren’t quick enough to click, all fashion products within the video will be listed at the end.

Is video shopping the future?

In the past we have seen many social media sites use ‘Buy buttons’ allowing people to purchase different products from their site, creating their own online marketplaces. Whilst innovative at the time, was this just the beginning for e-commerce?

Shopping via video has being pegged as the future of shopping. It is a quick and easy way to get the products you want as soon as you see them. It is also a great way to discover new trends and gain some fashion inspiration. Not only do users benefit from this type of shopping platform, the sites that implement this also benefit from becoming their very own marketplace. This being said it is likely that these type of platforms will continue to grow within the e-commerce market.

Is it the year of the video?

The year of the mobile, although no one is quite sure which year it was, showed just how consumer trends can influence the e-commerce market. When consumers moved to mobile phones to do their shopping, marketers had to embrace the change or loose out on customers. The same thing can be seen with video.

Video consumption is growing at a rapid rate, with Hubspot noting that video is projected to claim more than 80% of all web traffic by 2019. Youtube has also confirmed that mobile video consumption grows by 100% every year. With this in mind we can clearly see a rapid increase in consumer demand for video and in terms of e-commerce it is likely that once again the market needs to develop and embrace video shopping.

What is finder shopping?

finder.com UK has paired up with Monotote to provide users with the latest way to shop. Monotote is a new e-commerce platform which allows customers to purchase products from pictures and videos. We have used this platform to create a greater overall user experience, providing users with the freedom to purchase products as soon as you’ve seen them.

If you’ve seen something that inspires you, simply click the icon in the video and it will be added to your finder shopping cart and you won’t be redirected away from the page.

How do I use finder shopping?

1. Browse through our images and videos and click on the shopping icon when you have seen an item you would like to purchase.

woman in dress
2. Once you’ve selected an item you’d like to buy, a pop up cart on the left hand side of the page will appear. If applicable, choose the size and colour of your product, at the bottom of the pop up and then click the “ADD TO CART” button.

Woman on laptop finder shopping bag

3. You can simply click back on the page to continue browsing and your shopping bag will be saved on the right hand side of the page – look out for the shopping cart icon.

Screen Shot finder shopping process

4. Once you are ready to purchase your items, simply click on your shopping bag and click the “NEXT” button to proceed to payment.

shopping cart finder

5. Enter your payment details and finalise your order.

Screen Shot finder shopping process

4 benefits of shopping via video

1. Inspiration

Video-commerce lets you discover new and inspirational products. If you discover a must have item whilst watching a video you can easily purchase it then and there, at the ‘point of inspiration’.

2. Flexibility

Shopping via video caters to people’s busy, on-the-go lifestyles. Customers can purchase items on their own schedule – you’ll never be too busy to shop.

3. Visual representation

A video or image brings a product to life, you can see the item in use and in context allowing you to get a better understanding and feel for the product. This is particularly useful in terms of clothing.

4. Buy on demand

Video shopping is an efficient and convenient way to shop, shortening the journey from discovery to purchase. If you see something you like, you can buy it straight away without being redirected to a different page and without the hassle of trying to find the same product on a separate website.

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