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Valentine’s Day: All you need is (self) love
The day of love is fast approaching on February 14, with many of us celebrating by spending money on our significant others, beloved pets and even ourselves. But how much does the day really cost and just who are we shelling out for this Valentine’s Day?
Hey big spender, spend a little (love) on me
Significantly more men plan to spend money on themselves this Valentine’s Day, with 28% planning to do so compared to 19% of women. Men will also spend almost twice as much as women (£16 compared to £9), with 10% actually planning to splash more than £40 on themselves.
|Who to buy for||Male||Female|
|Amount spent on self||£15.97||£9.06|
As you can see, there’s a clear correlation between age and the amount of people planning to treat themselves. Not only are those in generation Z the most likely to buy themselves something on Valentine’s Day, they will spend an average of £21.40, which is over 4 times the amount baby boomers and the silent generation will spend (£4.92 and £3.49 respectively).
|Generation||Percentage gifting self||Amount spent on self|
|Silent (Born 1928-1945)||7%||£3.49|
|Boomers (Born 1946-1964)||16%||£4.92|
|Generation X (Born 1965-1980)||27%||£15.73|
|Millennials (Born 1981-1996)||32%||£18.72|
|Postmillennial/Generation Z (Born after 1996)||35%||£21.40|
Love has no boundaries
Those in the North East are the most likely to treat themselves with 34% doing so while Londoners aren’t far behind with 30%. Only 20% of Yorkshire and Humber residents plan to buy a gift for themselves, making it the most frugal region when it comes to showing a bit of self-love.
|East of England||20.50%|
|Yorshire and the Humber||20.00%|
Map showing percentage of people self-gifting regionally
Year on year
Last year, Finder found that 53% of Brits would buy gifts for their loved ones on Valentine’s Day, spending a total of £790 million. If this figure were to be repeated this year, it would mean that around 21% of our Valentine’s Day expenditure is spent on ourselves.
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