Sports Direct Black Friday deals 2021 – What to expect

Sports Direct takes part in the annual Black Friday sales in a big way, here's what we expect from Sports Direct's Black Friday sales 2021.

Sports Direct Black Friday deals 2021 What to expect
Sports Direct Black Friday FAQs Find out more
Sports DirectSports Direct

Running sale: get up to 70% off!

Sports DirectSports Direct

Back to Football: up to 70% off

Sports DirectSports Direct

10% student discount

Sports DirectSports Direct

Sale! Shop Nike from £2

Black Friday Countdown

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What to expect: Black Friday deals last year

Prices were slashed at Sports Direct last Black Friday! But if you missed out on the action, don’t worry, we’ll let you know what to expect for next year so you can be more prepared for the bargains.

Sports Direct's 2018/2019/2020 Black Friday Deals

2020: 20% off everything.
2019: £20 off with every £100 spend plus a massive 90% off big brands.
2018: £10 voucher for every £50 spent and a bunch of slashed prices.

Whilst you count down to Black Friday 2021, be sure to check out all of our existing deals and promo codes for Sports Direct below!

You can also browse all the best Black Friday deals and discounts on our Black Friday guide.

All Sports Direct Black Friday deals 2021

Store Discount
Sports DirectSports Direct
Running sale: get up to 70% off!
Sports DirectSports Direct
Back to Football: up to 70% off
Sports DirectSports Direct
10% student discount
Sports DirectSports Direct
Sale! Shop Nike from £2
Sports DirectSports Direct
Up to 70% off Under Armour!
Sports DirectSports Direct
Up to 60% off Asics running shoes
Sports DirectSports Direct
Up to 80% off Adidas
Sports DirectSports Direct
Branded kids clothes from £3
Sports DirectSports Direct
Up to 50% off Puma
Sports DirectSports Direct
Shop Fitness Watches and Pedometers from just £4.99
Sports DirectSports Direct
50% off Reebok footwear
Sports DirectSports Direct
50% off selected weights
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Does Sports Direct have Black Friday sales?

Yes! In previous years Sports Direct has offered customers vouchers on Black Friday including 20% off everything!

Is Black Friday online or in-store at Sports Direct?

Both! Sports Direct is both online and in-store, so you’ll be able to take advantage of savings either from the comfort of your own home or at the shops.

When does the Sports Direct Black Friday sale start?

We’re still waiting on Sports Direct to announce exactly when the deals will go live online, but it’s likely to be early in the morning on Black Friday. However its worth checking this page in the weeks leading up to Black Friday as retailers are always itching to start Black Friday sales early.

Does Sports Direct have Cyber Monday sales?

Sports Direct doesn’t offer specific Cyber Monday deals but it’s likely to extend its Black Friday discounts to Cyber Monday.

What can I buy from Sports Direct?

Anything from trainers, footwear, weights and active wear through to underwear, pyjamas, kids clothing, sports gear, watches and fragrances. There’s so much to choose from, with Sports Direct stocking smaller independent labels through to well-known favourites like Nike, Adidas, Reebok, Puma, Keds and Calvin Klein.

Frequently asked questions

Latest Black Friday news and reviews

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4 Responses

    Default Gravatar
    DannyNovember 26, 2017

    When does the black friday sale finish?

      Avatarfinder Customer Care
      HaroldNovember 27, 2017Staff

      Hi Danny,

      Thank you for your inquiry.

      This year Black Friday started on November 24, 2017. However, it will always depend on the retailer, store or seller until when they are going to extend the sale of their products.

      I hope this information has helped.


    Default Gravatar
    LisaNovember 23, 2017

    The Black Friday deal, £10 off every £50 spent, is that just Friday 24th or all weekend please?

      Default Gravatar
      LiezlNovember 25, 2017

      Hi Lisa,

      Thanks for your question.

      This online promotion runs from 00:01 23rd November 2017 until 23:59 27th November 2017 (all times listed are GMT). For your reference, I have sent to your email this online offer’s terms and conditions.

      I hope this helps.


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