Black Friday UK 2021 deals: Shop the best Black Friday sales in the UK

Black Friday sales! Find out the best discounts we've seen so far from Black Friday in the UK.

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Best Black Friday deals 2021 UK

boohooboohoo
Exclusive

Exclusive: Extra 15% off

Ends

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I Saw It FirstI Saw It First
Top deal!

60% off everything!

Top deal!
BondaraBondara
Exclusive

Exclusive: 15% off your order!

Ends

Exclusive
Virgin WinesVirgin Wines
Exclusive

Exclusive: £50 to spend at Virgin Wines plus free delivery!

Ends

Exclusive
GoldsmithsGoldsmiths
Exclusive

Exclusive: 12% off orders

Ends

Exclusive
BondaraBondara
Exclusive

Exclusive: 15% off your order!

Ends

Exclusive
GlossyboxGlossybox
Exclusive

Exclusive: First box for £11

Ends

Exclusive
Disney+Disney+

Treat a loved one to the gift of Disney with a 12-month gift subscription

Black Friday is November 26, 2021. Taking place after the US Thanksgiving holiday, this is the ultimate bargain hunter’s holiday.

Enjoy avoiding the crowds and shopping from your couch while drinking a cup of tea – and use our ultimate guide to shopping online during Black Friday in the UK to score the best deals of the year.

We’ll be updating this page LIVE during Black Friday, so if you’re on the hunt for a great deal, be sure to bookmark this page.

Black Friday 2021 was big with a capital B. There were huge discounts as retailers slashed prices online and in store. Many had pre Black Friday sales tempting customers before the bonanza day.

  • eBay offered discounts on everything you could want, including tech, fashion, home and sports.
  • Very.co.uk had discounts across the board. There weas £120 off the iPhone 12, and £60 off Airpods. There was also up to 40% off fashion, sports, Christmas living and dining and selected audio products. Meanwhile men’s fashion saw discounts of up to 60% and there was up to 30% off home items.
  • John Lewis' Black Friday offers included discounts off Apple AirPods, Sony TVs, Bosch appliances and beauty brands.
  • Currys sale had great deals on the Dyson V11 Vacuum Cleaner, money off LG 4K TVs, discounts on the iPhone 12 and Asus Chromebooks, and £500 off HAIER fridge freezers.
  • Amazon: This popular online retailer went live with all of its Black Friday offerings, including a 50% daily deals discounts, 50% off cookware and 50% off the Amazon Echo Spot.

FULL LIST: All Black Friday 2021 deals:

Black Friday is already on its way! We’ve scoured the UK’s most popular retailers (and some lesser-known ones too) and gathered together all the very best deals available in the UK today. Shop our top picks below start your saving now!

LittlewoodsLittlewoods

Up to 60% off fragrance

LittlewoodsLittlewoods

£50 off selected Nikon cameras

LittlewoodsLittlewoods

Up to £170 off Apple MacBook Air Laptops

LittlewoodsLittlewoods

Up to £140 off iPhones!

boohooboohoo
Exclusive

Exclusive: Extra 15% off

Ends

Exclusive
I Saw It FirstI Saw It First
Top deal!

60% off everything!

Top deal!
Bensons for BedsBensons for Beds
Black Friday!

Black Friday: up to 50% off Mattresses in the Bensons for Beds

Ends

Get deal
Black Friday!
GlossyboxGlossybox

First Glossybox for just £10!

Ends

Bensons for BedsBensons for Beds
Black Friday!

Black Friday! Up to 50% off Beds

Ends

Get deal
Black Friday!
TEMPURTEMPUR

Extra 7% off Bedding and Linens

Ends

TEMPURTEMPUR

Extra 7% off Toppers

Ends

I Saw It FirstI Saw It First

50% off New-In

Ends

Nectar SleepNectar Sleep
Cyber Week!

Save up to £634 with 5 bedding gifts included!

Ends

Cyber Week!
JD SportsJD Sports
Sale!

Clearance: get up to 50% off

Get deal
Sale!
GlossyboxGlossybox
Exclusive

Exclusive: First box for £11

Ends

Exclusive
WaterstonesWaterstones

20% off bestselling paperbacks

Ends

Nasty GalNasty Gal
Popular!

Get 50% off everything!

Popular!
Fat FaceFat Face

Winter sale: Save up to 50%

Ends

GoldsmithsGoldsmiths
Exclusive

Exclusive: 12% off orders

Ends

Exclusive
CoastCoast

20% off everything!

ArgosArgos

Save up to £40 on Nikon cameras

ArgosArgos

Nintendo Switch Lite just £199

LittlewoodsLittlewoods
Gifts!

Christmas Beauty Gifting range!

Ends

Get deal
Gifts!
Fragrance DirectFragrance Direct
Super!

£10 off orders over £75

Super!
ZavviZavvi

2 for £25 T-shirts

WaterstonesWaterstones
Black Friday

Save up to 50% in the Waterstones Sale!

Ends

Get deal
Black Friday
Beauty ExpertBeauty Expert
Top deal!

Save 10% when you spend £40 or 15% when you spend £85

Top deal!
Nasty GalNasty Gal

Denim up to 50% off

LOOKFANTASTICLOOKFANTASTIC

Save 15% on your order at LOOKFANTASTIC!

CurrysCurrys

Save up to £600 off selected SONY Bravia Smart 4K TVs

ArgosArgos

Get up to 50% off jewellery and watches at Argos

My Geek BoxMy Geek Box

2 for £23 on selected t shirts

GlossyboxGlossybox

20% off Glossybox eGift vouchers!

Ends

ArgosArgos

Apple iPad from just £299

LOOKFANTASTICLOOKFANTASTIC

Save 20% on Armani

Ends

Not on the High StreetNot on the High Street

Discover unique gifts at Not On The High Street

AsicsAsics

Women's running shoes from £38.50

BurtonBurton

Up to 70% off Sale!

boohooMANboohooMAN

Explore 1,000s of styles under £10

Carphone WarehouseCarphone Warehouse

iPhone 13 for just £41.99 per month

FootasylumFootasylum

Sale: Up to 60% off

Ends

BuyagiftBuyagift

Spa days for 2 from £39

JD WilliamsJD Williams

Up to 60% off fashion at JD Williams

Ends

TV Black Friday deals

Black Friday is a great time to snap up a new TV at a discounted price.

  • Very is already offering up to £700 off Samsung and LG smart TVs
  • Currys is one of the UK’s biggest tech retailers and has deals on 4K TVs and more.
  • Argos are following the trend of other big UK tech retailers with super low prices across top branded TVs.
  • Amazon has tons of TVs from all brands at discounted prices, plus fast, free Prime delivery.
Samsung 2021 85 inch Q70A QLED 4K Quantum HDR Smart TV

Samsung 2021 85 inch Q70A QLED 4K Quantum HDR Smart TV from Very.co.uk

Was: £3499

Now: £2499 (Save £1000)

Get deal
LG 50NANO796NE 50 inch, 4K Ultra HD NanoCell, HDR, Smart TV

LG 50NANO796NE 50 inch, 4K Ultra HD NanoCell, HDR, Smart TV from Very.co.uk

Was: £599

Now: £479 (Save £120)

Get deal
LG OLED55B16LA 55 inch OLED 4K Ultra HD HDR Smart TV

LG OLED55B16LA 55 inch OLED 4K Ultra HD HDR Smart TV from Littlewoods

Was: £2079.99

Now:£1559.99 (Save £520)

Get deal
Samsung QE43Q60T 43 inch, QLED, 4K Ultra HD, Ambient Mode, HDR, Smart Q60 TV

Samsung QE43Q60T 43 inch, QLED, 4K Ultra HD, Ambient Mode, HDR, Smart Q60 TV from Very.co.uk

Was: £799

Now: £499 (Save £300)

Get deal
SONY BRAVIA XR75X95JU 75

SONY BRAVIA XR75X95JU 75" Smart 4K Ultra HD HDR LED TV with Google Assistant from Currys

Was: £3399

Now: £2999 (Save £400)

Get deal
Samsung 85 Inch QE85Q80AAT Smart 4K UHD HDR QLED TV

Samsung 85 Inch QE85Q80AAT Smart 4K UHD HDR QLED TV from Argos

Was: £3299

Now: £2799 (Save £500)

Get deal

Laptop Black Friday deals

  • From Macbooks to Samsung laptops, get great deals off the latest laptop models from Very
  • Score big discounts of up to 30% off at Currys
  • Get Black Friday deals on big brands at Argos
Apple MacBook Pro (M1, 2020) 13 inch with 8-Core CPU and 8-Core GPU 256Gb Storage

Apple MacBook Pro (M1, 2020) 13 inch with 8-Core CPU and 8-Core GPU 256Gb Storage from Very.co.uk

Was: £1299

Now: £1199 (Save £100)

Get deal
HP ENVY x360 15.6

HP ENVY x360 15.6" 2 in 1 Laptop - AMD Ryzen 7, 512 GB SSD, Black from Currys

Was: £1099

Now: £999 (Save £100)

Get deal

Headphones Black Friday deals

Although Apple don’t usually join in on Black Friday deals, lots of providers offer Black Friday savings off Apple products, including Airpods.

Apple AirPods (2019) with Charging Case

Apple AirPods (2019) with Charging Case from Very.co.uk

Was: £159

Now: £116 (Save £43)

Get deal
BEATS Solo 3 Wireless Bluetooth Headphones

BEATS Solo 3 Wireless Bluetooth Headphones from Currys

Was: £189

Now: £129 (Save £60)

Get deal
Apple AirPods Pro - Active Noise Cancelling

Apple AirPods Pro - Active Noise Cancelling from Very.co.uk

Was: £249

Now: £199 (Save £50)

Get deal
Beats Solo3 Wireless Headphones

Beats Solo3 Wireless Headphones from Littlewoods

Was: £234.99

Now: £159.99 (Save £75)

Get deal

Games Consoles Black Friday deals

With the recent release of both the new Xbox Series X and PlayStation5, it’s unlikely that there will be any major discounts on the new generation consoles. We are however expecting some pretty great deals on the Nintendo Switch and older Sony and Microsoft models such as PS4 and Xbox One.

Nintendo Switch - Neon Red & Blue

Nintendo Switch - Neon Red & Blue from Currys

Was: £279

Now: £259 (Save £20)

Get deal

Mattress Black Friday deals

Black Friday is a great time of year to treat yourself to a new mattress. Mattress industry disruptors like eve and Nectar all have strong Black Friday offering this year from 35% off mattresses, £100 off mattresses, 30% off accessories and more.

Nectar memory foam mattress

Nectar memory foam mattress from Nectar Sleep

Was: £549

Now: £459 (£100 off)

Plus 2 free pillows (worth £70)! Get deal
The Simba Hybrid Mattress -

The Simba Hybrid Mattress - from Simba Sleep

Was: £769

Now: £499.85 (35% off)

Get deal
DreamsDreams
Sale!

Up to 50% off Winter Savers Event!

Ends

Get deal
Sale!
Nectar SleepNectar Sleep
Cyber Week!

Save up to £634 with 5 bedding gifts included!

Ends

Cyber Week!
Simba SleepSimba Sleep
Top deal!

40% off orders over £300

Ends

Top deal!
Bensons for BedsBensons for Beds
Top deal!

Get £25 off £500 spend with Bensons for Beds

Ends

Top deal!

Fashion Black Friday deals

Whether you’re looking for that perfect party dress for your actual, real in-person Christmas party (shock, horror!) or a new pair of Christmas PJs, Black Friday is a great time to score a discount on fashion for everyone.

  • boohoo kick-started Black Friday with 50% off selected items, plus offered exclusive offers through a VIP scheme!
  • PrettyLittleThing has rebranded the whole day as “Pink Friday”. Last year is offered up to 99% off everything. Yes, NINETY-NINE percent. This year we’re expecting at least 70%.
  • Hot new fashion retailer I Saw It First is giving its customers prizes and exclusive Black Friday deals when they sign-up to its email list.
MissguidedMissguided

Level up your loungewear game with MG

ASOSASOS
New!

New customer: 10% off site wide on orders over £20

New!
boohooboohoo
Exclusive

Exclusive: Extra 15% off

Ends

Exclusive

Travel Black Friday deals

Booking.comBooking.com
Huge!

Up to 50% off hotel bookings

Huge!
ExpediaExpedia

Book early and save up to 20%

Lastminute.comLastminute.com
Summer 2022!

Summer 2022 Bookings Now Open!

Ends

Get deal
Summer 2022!
Hotels.comHotels.com
Reward!

Stay 10 nights, get 1 reward night!

Get deal
Reward!

Beauty Black Friday deals

GlossyboxGlossybox
Exclusive

Exclusive: 10% off all subscriptions

Ends

Exclusive
Beauty ExpertBeauty Expert
Top deal!

Save 10% when you spend £40 or 15% when you spend £85

Top deal!
LOOKFANTASTICLOOKFANTASTIC

Save 15% on your order at LOOKFANTASTIC!

MankindMankind
Top deal!

10% off orders over £40 or 15% off when you spend £85

Top deal!

When do the Black Friday 2021 sales end?

Black Friday sales will typically finish online at the end of the day on Friday. However, most retailers will either continue their Black Friday deals through the weekend and into Cyber Monday or will offer a new discount on the Monday. More and more retailers have been extending their Black Friday discounts online even as far as into the start of December. If you’re worried you’ve missed out on something, it’s always good to double-check online.

What is Cyber Monday 2021?

Cyber Monday was traditionally the biggest day for shopping online, whereas Black Friday was historically when people shopped in stores, although recently, plenty of deals have appeared online on Black Friday. Cyber Monday is the Monday after Black Friday. So if you missed out on a deal on Black Friday you still have the chance of picking up a bargain on Cyber Monday with many retailers offering new or continued deals online. Cyber Monday 2021 is 29 November.

Why is it called Black Friday?

Many explanations link the name to the fact that retailers operate at a loss or “in the red” during January to November, so this is the day their profits turn around (in the “black”). However, the name actually dates further back than that. It began in Philadelphia, when it was used to describe the disruptive swarms of people hitting the streets in search of a bargain.

2021 Black Friday spending intentions 🛍️

33% of the UK plans to shop this year's Black Friday and Cyber Monday sales, with an average spend of £275 per person.

Which gender will spend the most?

On average, men will spend £335, while women will spend £190. Of the two, women have shown the steepest drop in budget since last year. In 2020, women spent an average of £243 in the Black Friday sales, 22% more.

Which generation will spend the most?

Generation X are planning to spend the most on average (£339), a 12% increase from 2020.On the other end of the spectrum, the silent generation will spend an average of £163 this year, 28% less than in 2020.

Is Black Friday starting earlier?

Our analysis on Google Trends data shows that search interest in Black Friday sales is starting earlier each year, with 2021's event expected to start 12 weeks before. This could indicate that retailers have been kicking off their Black Friday sale events earlier in a bid to entice early bird consumers.

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Browse our full list of 2021 Black Friday deals here to see all the best offers.

Tips and tricks for Black Friday 2021

  • Start your research now. Many UK retailers start their sales before Black Friday to try to get a leg up on the competition. This gives you time to consider your options and really find the best bargain.
  • How much does it cost right now? It’s also worth looking at prices well before Black Friday – not all Black Friday deals are the cheapest you’ll find during the year.
  • Shop around. This is particularly important for branded items such as Apple iPhones or Samsung TVs, be sure to check with the brand themselves as well as other stockists. Apple tend to offer very low Black Friday deals but retailers such as Very or Currys could save you £££.
  • Check the returns policy.It’s easy to get caught up in the bargains, but make sure you read the returns policy before you buy your Black Friday bargain, just in case you change your mind or it’s not what you expected. Some stores may not allow you to return heavily discounted items.

The UK’s best Black Friday deals 2021


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Black Friday 2020: How one day became a month

Finder published a paper in October 2020 on how this year's Black Friday is likely to play out amid a global pandemic, as well as how the retail industry is set to evolve. Our paper includes original research, contributions and predictions from experts including Andy Mulcahy of the internet retail body IMRG, consumer psychologist Kate Nightingale, PrettyLittleThing's marketing acquisition manager Lee Carter, and Zoë Mills, retail occasions expert at GlobalData.
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