boohoo
Exclusive
Exclusive: Extra 15% off
Ends
Use this exclusive boohoo discount code offer to score an extra 15% off dresses and tops! Use this boohoo promo code now. T&Cs apply.
Exclusive
Best Black Friday deals 2021 UK
boohoo
I Saw It First
Top deal!
60% off everything!
Use this special ISawItFirst discount code to get a huge 60% off everything. Shop now! T&Cs apply.
Top deal!
Bondara
Exclusive
Exclusive: 15% off your order!
Ends
Get an extra 15% off your purchase at Bondara with this exclusive voucher code. Don't wait, shop now! T&Cs apply.
Exclusive
Virgin Wines
Exclusive
Exclusive: £50 to spend at Virgin Wines plus free delivery!
Ends
We’ve teamed up with our friends at Virgin Wines to offer you an exclusive festive £50 Wine Voucher, to spend on your first purchase of wines worth £109.88 or more this Christmas, and complete with free express delivery! T&Cs apply.
Exclusive
Goldsmiths
Exclusive
Exclusive: 12% off orders
Ends
Get 12% off all orders at Goldsmiths using our exclusive discount code. Save on your jewellery purchase today. T&Cs apply.
Exclusive
Bondara
Exclusive
Exclusive: 15% off your order!
Ends
Get an extra 15% off your purchase at Bondara with this exclusive voucher code. Don't wait, shop now! T&Cs apply.
Exclusive
Glossybox
Exclusive
Exclusive: First box for £11
Ends
Use our exclusive discount code to get your first box from Glossybox for just £11! T&Cs apply.
Exclusive
Enjoy avoiding the crowds and shopping from your couch while drinking a cup of tea – and use our ultimate guide to shopping online during Black Friday in the UK to score the best deals of the year.
We’ll be updating this page LIVE during Black Friday, so if you’re on the hunt for a great deal, be sure to bookmark this page.
Big brands and big deals: The best deals on Black Friday 2020
Black Friday 2021 was big with a capital B. There were huge discounts as retailers slashed prices online and in store. Many had pre Black Friday sales tempting customers before the bonanza day.
- eBay offered discounts on everything you could want, including tech, fashion, home and sports.
- Very.co.uk had discounts across the board. There weas £120 off the iPhone 12, and £60 off Airpods. There was also up to 40% off fashion, sports, Christmas living and dining and selected audio products. Meanwhile men’s fashion saw discounts of up to 60% and there was up to 30% off home items.
- John Lewis' Black Friday offers included discounts off Apple AirPods, Sony TVs, Bosch appliances and beauty brands.
- Currys sale had great deals on the Dyson V11 Vacuum Cleaner, money off LG 4K TVs, discounts on the iPhone 12 and Asus Chromebooks, and £500 off HAIER fridge freezers.
- Amazon: This popular online retailer went live with all of its Black Friday offerings, including a 50% daily deals discounts, 50% off cookware and 50% off the Amazon Echo Spot.
FULL LIST: All Black Friday 2021 deals:
Black Friday is already on its way! We’ve scoured the UK’s most popular retailers (and some lesser-known ones too) and gathered together all the very best deals available in the UK today. Shop our top picks below start your saving now!
Littlewoods
Up to 60% off fragrance
Shop fragrances including DKNY, Michael Kors and Elizabeth Arden and get up to 60% off! T&Cs apply.
Littlewoods
£50 off selected Nikon cameras
Looking for a new camera? Check out these Nikon models from Littlewoods and get up to £50 off now! T&Cs apply.
Littlewoods
Up to £170 off Apple MacBook Air Laptops
Shop Apple MacBook Air laptops from Littlewoods and get up to £170 off the RRP! Shop now. T&Cs apply
Littlewoods
Up to £140 off iPhones!
Shop Littlewoods' great offers and get up to £140 off iPhones including iPhone XR and iPhone 7! T&Cs apply.
boohoo
Exclusive
Exclusive: Extra 15% off
Ends
Use this exclusive boohoo discount code offer to score an extra 15% off dresses and tops! Use this boohoo promo code now. T&Cs apply.
Exclusive
I Saw It First
Top deal!
60% off everything!
Use this special ISawItFirst discount code to get a huge 60% off everything. Shop now! T&Cs apply.
Top deal!
Bensons for Beds
Black Friday!
Black Friday: up to 50% off Mattresses in the Bensons for Beds
Ends
Black Friday at Bensons for Beds! Shop now and get up to 50% off mattresses! T&Cs apply.
Get deal
Black Friday!
Glossybox
First Glossybox for just £10!
Ends
For a limited time only use this code at the Glossybox checkout and get your box for just £10! Don't miss out! T&Cs apply.
Bensons for Beds
Black Friday!
Black Friday! Up to 50% off Beds
Ends
Black Friday has landed! Save up to 50% off selected beds in the Bensons for Beds Black Friday event! T&Cs apply.
Get deal
Black Friday!
TEMPUR
Extra 7% off Bedding and Linens
Ends
Use this discount code and get extra 7% off Bedding and Linens! T&Cs apply.
TEMPUR
Extra 7% off Toppers
Ends
Get an extra 7% off Toppers while shopping at Tempur! T&Cs apply.
I Saw It First
50% off New-In
Ends
Use this discount code to shop the new-in collection from I Saw It First with a 50% discount! Don't miss out! T&Cs apply.
Nectar Sleep
Cyber Week!
Save up to £634 with 5 bedding gifts included!
Ends
Cyber Week Sale at Nectar Sleep! Save up to £634 with five bedding gifts included! T&Cs apply.
Cyber Week!
JD Sports
Sale!
Clearance: get up to 50% off
Sale is officially here and JD Sports has prepared some amazing offers. Check them out now and save up to 50% on tons of items. T&Cs apply.
Get deal
Sale!
Glossybox
Exclusive
Exclusive: First box for £11
Ends
Use our exclusive discount code to get your first box from Glossybox for just £11! T&Cs apply.
Exclusive
Waterstones
20% off bestselling paperbacks
Ends
Welcome to the Paperback Paradise! Shop Waterstones selection of favourite paperbacks and get up to 20% off! T&Cs apply.
Nasty Gal
Popular!
Get 50% off everything!
Update your autumn wardrobe and get 50% off everything at NastyGal now! T&Cs apply.
Popular!
Fat Face
Winter sale: Save up to 50%
Ends
Winter season is already here! Bag a bargain today and save up to 50% on selected products in the Fat Face's sale. T&Cs apply.
Goldsmiths
Exclusive
Exclusive: 12% off orders
Ends
Get 12% off all orders at Goldsmiths using our exclusive discount code. Save on your jewellery purchase today. T&Cs apply.
Exclusive
Coast
20% off everything!
Treat yourself or a loved one to something sparkly from Coast with this 20% off everything offer. T&Cs apply.
Argos
Save up to £40 on Nikon cameras
Looking for a new camera? Score a great deal on a brand new Nikon and get up to £40 off your order! T&Cs apply.
Argos
Nintendo Switch Lite just £199
Get a Nintendo Switch Lite from Argos now for just £199. T&Cs apply.
Littlewoods
Gifts!
Christmas Beauty Gifting range!
Ends
Explore the Christmas Beauty Gifting at Littlewoods now! T&Cs apply.
Get deal
Gifts!
Fragrance Direct
Super!
£10 off orders over £75
Get £10 off your order when you spend £75 or more! Just enter this discount code at the Fragrance Direct checkout to claim. T&Cs apply
Super!
Zavvi
2 for £25 T-shirts
Get 2 gorgeously geeky T-shirts for just £25 at Zavvi today! Add them to your basket and the discount will be applied automatically. T&Cs apply
Waterstones
Black Friday
Save up to 50% in the Waterstones Sale!
Ends
Save up to 50% off tons of books in the Waterstones sale. Shop now and grab a bargain! T&Cs apply
Get deal
Black Friday
Beauty Expert
Top deal!
Save 10% when you spend £40 or 15% when you spend £85
Use this discount code at the checkout to save 10% when you spend £40 or 15% when you spend £85 at Beauty Expert. Grab a beauty bargain today! T&Cs apply.
Top deal!
John Lewis & Partners
Up to £100 off top brand TVs
Enjoy up to £100 off a brand new TV from John Lewis! T&Cs apply.
Nasty Gal
Denim up to 50% off
Shop head-to-toe denim clothes, from jeans to jackets; shorts to jumpsuits. Don't miss the chance to save big! T&Cs apply.
LOOKFANTASTIC
Save 15% on your order at LOOKFANTASTIC!
Shop now and use this discount code at the checkout to get 15% off at LOOKFANTASTIC! T&Cs apply.
Currys
Save up to £600 off selected SONY Bravia Smart 4K TVs
Shop at Curry's PC World now and get up to £600 off selected SONY BRAVIA Smart 4K TVs with Google Assistant! T&Cs apply.
Argos
Get up to 50% off jewellery and watches at Argos
Whether you're looking for the perfect gift for your loved one or just a little treat to yourself, Argos has what you need. Shop now and save! T&Cs apply.
My Geek Box
2 for £23 on selected t shirts
Choose any two geeky t-shirts from My Geek Box today and get them both for just £23! T&Cs apply.
Glossybox
20% off Glossybox eGift vouchers!
Ends
Treat your loved one to a 1, 3, 6 or 12 month eGift and get 20% off! Hurry, this offer ends soon! T&Cs apply.
Argos
Apple iPad from just £299
There's an iPad for everyone. Now at Argos you can buy an iPad for just £299! Technology at its finest, from the crystal-clear display, crisp camera and powerful processing speed all in one sleek slate. T&Cs apply.
LOOKFANTASTIC
Save 20% on Armani
Ends
Elegant and refined, Armani Beauty is all about enhancing your natural beauty and adding luxurious touches to create timeless looks. T&Cs apply.
Not on the High Street
Discover unique gifts at Not On The High Street
Browse thousands of creative gifts, unique homeware and fashion items now at Not On The High Street. T&Cs apply.
Asics
Women's running shoes from £38.50
Stretch out, lace up, get running with ASICS women’s running shoes. Whether you’re training for a long-distance competition or just need something to take you on your loop round the park. Shop now! T&Cs apply
House of Fraser
20% off beauty gift sets
Get up to 20% off gift sets at House of Fraser right now. T&Cs apply.
Burton
Up to 70% off Sale!
Layer up for autumn! Score a bargain now with 70% off everything at Burton. Don't miss out! T&Cs apply.
boohooMAN
Explore 1,000s of styles under £10
Shop more than a thousand lines at boohooMAN and score items for less than £10. T&Cs apply.
Carphone Warehouse
iPhone 13 for just £41.99 per month
Get your hands on the latest Apple technology and get a brand new iPhone 13 at Carphone Warehouse! T&Cs apply.
Footasylum
Sale: Up to 60% off
Ends
Footasylum Summer Sale! Featuring up to 60% off top brands including Adidas, Nike, Tommy Jeans, Nicce, Guess and many more across footwear and apparel! T&Cs apply.
Buyagift
Spa days for 2 from £39
Treat a loved one to a relaxing spa day, but don't pay full price. Check out the great discounts on offer at Buyagift. T&Cs apply.
JD Williams
Up to 60% off fashion at JD Williams
Ends
Treat yourself to latest fashion pieces from JD Williams. What's more save even 60% on thousands of lines. T&Cs apply
TV Black Friday deals
Black Friday is a great time to snap up a new TV at a discounted price.
- Very is already offering up to £700 off Samsung and LG smart TVs
- Currys is one of the UK’s biggest tech retailers and has deals on 4K TVs and more.
- Argos are following the trend of other big UK tech retailers with super low prices across top branded TVs.
- Amazon has tons of TVs from all brands at discounted prices, plus fast, free Prime delivery.
Samsung 2021 85 inch Q70A QLED 4K Quantum HDR Smart TV from Very.co.uk
Was: £3499
Now: £2499 (Save £1000)
Get deal
LG 50NANO796NE 50 inch, 4K Ultra HD NanoCell, HDR, Smart TV from Very.co.uk
Was: £599
Now: £479 (Save £120)
Get deal
LG OLED55B16LA 55 inch OLED 4K Ultra HD HDR Smart TV from Littlewoods
Was: £2079.99
Now:£1559.99 (Save £520)
Get deal
Samsung QE43Q60T 43 inch, QLED, 4K Ultra HD, Ambient Mode, HDR, Smart Q60 TV from Very.co.uk
Was: £799
Now: £499 (Save £300)
Get deal
SONY BRAVIA XR75X95JU 75" Smart 4K Ultra HD HDR LED TV with Google Assistant from Currys
Was: £3399
Now: £2999 (Save £400)
Get deal
Samsung 85 Inch QE85Q80AAT Smart 4K UHD HDR QLED TV from Argos
Was: £3299
Now: £2799 (Save £500)
Get dealLaptop Black Friday deals
- From Macbooks to Samsung laptops, get great deals off the latest laptop models from Very
- Score big discounts of up to 30% off at Currys
- Get Black Friday deals on big brands at Argos
Apple MacBook Pro (M1, 2020) 13 inch with 8-Core CPU and 8-Core GPU 256Gb Storage from Very.co.uk
Was: £1299
Now: £1199 (Save £100)
Get deal
HP ENVY x360 15.6" 2 in 1 Laptop - AMD Ryzen 7, 512 GB SSD, Black from Currys
Was: £1099
Now: £999 (Save £100)
Get dealHeadphones Black Friday deals
Although Apple don’t usually join in on Black Friday deals, lots of providers offer Black Friday savings off Apple products, including Airpods.
Games Consoles Black Friday deals
With the recent release of both the new Xbox Series X and PlayStation5, it’s unlikely that there will be any major discounts on the new generation consoles. We are however expecting some pretty great deals on the Nintendo Switch and older Sony and Microsoft models such as PS4 and Xbox One.
Mattress Black Friday deals
Black Friday is a great time of year to treat yourself to a new mattress. Mattress industry disruptors like eve and Nectar all have strong Black Friday offering this year from 35% off mattresses, £100 off mattresses, 30% off accessories and more.
Nectar memory foam mattress from Nectar Sleep
Was: £549
Now: £459 (£100 off)
Plus 2 free pillows (worth £70)! Get deal
Dreams
Sale!
Up to 50% off Winter Savers Event!
Ends
Snuggle up in ultimate comfort this winter with up to 50% off tons of mattresses and beds in the Winter Savers Event at Dreams! T&Cs apply.
Get deal
Sale!
Nectar Sleep
Cyber Week!
Save up to £634 with 5 bedding gifts included!
Ends
Cyber Week Sale at Nectar Sleep! Save up to £634 with five bedding gifts included! T&Cs apply.
Cyber Week!
Simba Sleep
Top deal!
40% off orders over £300
Ends
Simba Sleep sale event! Shop at Simba Sleep now and save 40% off! Limited time only. T&Cs apply.
Top deal!
Bensons for Beds
Top deal!
Get £25 off £500 spend with Bensons for Beds
Ends
Turn your bedroom into a sleep sanctuary with a brand-new bed from Bensons for Beds. Choose from a variety of styles, materials and sizes and get the right bed for you at Bensons! T&Cs apply.
Top deal!
Fashion Black Friday deals
Whether you’re looking for that perfect party dress for your actual, real in-person Christmas party (shock, horror!) or a new pair of Christmas PJs, Black Friday is a great time to score a discount on fashion for everyone.
- boohoo kick-started Black Friday with 50% off selected items, plus offered exclusive offers through a VIP scheme!
- PrettyLittleThing has rebranded the whole day as “Pink Friday”. Last year is offered up to 99% off everything. Yes, NINETY-NINE percent. This year we’re expecting at least 70%.
- Hot new fashion retailer I Saw It First is giving its customers prizes and exclusive Black Friday deals when they sign-up to its email list.
Missguided
Level up your loungewear game with MG
Staying in is the new going out. Take your chill up a level, with a little help from the Missguided loungewear clothing collection. T&Cs apply.
ASOS
New!
New customer: 10% off site wide on orders over £20
New to ASOS? Welcome! Use this ASOS discount code to get 10% off everything in your first order. T&Cs apply.
New!
boohoo
Exclusive
Exclusive: Extra 15% off
Ends
Use this exclusive boohoo discount code offer to score an extra 15% off dresses and tops! Use this boohoo promo code now. T&Cs apply.
Exclusive
Travel Black Friday deals
Booking.com
Huge!
Up to 50% off hotel bookings
Create an account at Booking.com and get members-only access to Secret Deals with discounts of up to 50% off selected properties! T&Cs apply.
Huge!
Expedia
Book early and save up to 20%
Travel smarter and for less with early bookings at Expedia. Explore the best deals that will help you save up to 20% when you book 60 days in advance. T&Cs apply.
Lastminute.com
Summer 2022!
Summer 2022 Bookings Now Open!
Ends
Everybody needs a little break now and then. From all-inclusive treats, to lazy days on the beach or holidays for couples and families. Plenty of tempting offers to help you plan your getaway with a range of flexible booking options. T&Cs apply.
Get deal
Summer 2022!
Hotels.com
Reward!
Stay 10 nights, get 1 reward night!
Earn loyalty rewards from hotels.com and when you collect 10 nights, you'll get 1 night as a reward! Register now. T&Cs apply.
Get deal
Reward!
Beauty Black Friday deals
Glossybox
Exclusive
Exclusive: 10% off all subscriptions
Ends
Treat yourself and use our exclusive discount code to get 10% off Glossybox subscriptions! T&Cs apply.
Exclusive
Beauty Expert
Top deal!
Save 10% when you spend £40 or 15% when you spend £85
Use this discount code at the checkout to save 10% when you spend £40 or 15% when you spend £85 at Beauty Expert. Grab a beauty bargain today! T&Cs apply.
Top deal!
LOOKFANTASTIC
Save 15% on your order at LOOKFANTASTIC!
Shop now and use this discount code at the checkout to get 15% off at LOOKFANTASTIC! T&Cs apply.
Mankind
Top deal!
10% off orders over £40 or 15% off when you spend £85
Shop now and use this special discount code to save up to 15% off at Mankind! T&Cs apply.
Top deal!
When do the Black Friday 2021 sales end?
Black Friday sales will typically finish online at the end of the day on Friday. However, most retailers will either continue their Black Friday deals through the weekend and into Cyber Monday or will offer a new discount on the Monday. More and more retailers have been extending their Black Friday discounts online even as far as into the start of December. If you’re worried you’ve missed out on something, it’s always good to double-check online.
What is Cyber Monday 2021?
Cyber Monday was traditionally the biggest day for shopping online, whereas Black Friday was historically when people shopped in stores, although recently, plenty of deals have appeared online on Black Friday. Cyber Monday is the Monday after Black Friday. So if you missed out on a deal on Black Friday you still have the chance of picking up a bargain on Cyber Monday with many retailers offering new or continued deals online. Cyber Monday 2021 is 29 November.
Why is it called Black Friday?
Many explanations link the name to the fact that retailers operate at a loss or “in the red” during January to November, so this is the day their profits turn around (in the “black”). However, the name actually dates further back than that. It began in Philadelphia, when it was used to describe the disruptive swarms of people hitting the streets in search of a bargain.
2021 Black Friday spending intentions 🛍️
33% of the UK plans to shop this year's Black Friday and Cyber Monday sales, with an average spend of £275 per person.
Which gender will spend the most?
On average, men will spend £335, while women will spend £190. Of the two, women have shown the steepest drop in budget since last year. In 2020, women spent an average of £243 in the Black Friday sales, 22% more.Which generation will spend the most?
Generation X are planning to spend the most on average (£339), a 12% increase from 2020.On the other end of the spectrum, the silent generation will spend an average of £163 this year, 28% less than in 2020.Is Black Friday starting earlier?
Our analysis on Google Trends data shows that search interest in Black Friday sales is starting earlier each year, with 2021's event expected to start 12 weeks before. This could indicate that retailers have been kicking off their Black Friday sale events earlier in a bid to entice early bird consumers.
All the content may be republished with a link to this page
Press enquiries
Browse our full list of 2021 Black Friday deals here to see all the best offers.
Tips and tricks for Black Friday 2021
- Start your research now. Many UK retailers start their sales before Black Friday to try to get a leg up on the competition. This gives you time to consider your options and really find the best bargain.
- How much does it cost right now? It’s also worth looking at prices well before Black Friday – not all Black Friday deals are the cheapest you’ll find during the year.
- Shop around. This is particularly important for branded items such as Apple iPhones or Samsung TVs, be sure to check with the brand themselves as well as other stockists. Apple tend to offer very low Black Friday deals but retailers such as Very or Currys could save you £££.
- Check the returns policy.It’s easy to get caught up in the bargains, but make sure you read the returns policy before you buy your Black Friday bargain, just in case you change your mind or it’s not what you expected. Some stores may not allow you to return heavily discounted items.
The UK’s best Black Friday deals 2021
Black Friday 2020: How one day became a month
Finder published a paper in October 2020 on how this year's Black Friday is likely to play out amid a global pandemic, as well as how the retail industry is set to evolve. Our paper includes original research, contributions and predictions from experts including Andy Mulcahy of the internet retail body IMRG, consumer psychologist Kate Nightingale, PrettyLittleThing's marketing acquisition manager Lee Carter, and Zoë Mills, retail occasions expert at GlobalData.
Sign up & get report
Join Finder now to get this report immediately and many other free benefits, including exclusive tips and deals. It takes just a few seconds!
All the content may be republished with a link to this page
Press enquiries
Black Friday is coming!
Sign up to get exclusive deals straight to your inbox.
Read more on this topic
-
PrettyLittleThing Black Friday deals 2021
Get up to 100% off! Everything you need to know about this Black Friday at PrettyLittleThing – find out when and how to shop to get the best deals.
-
iPhone Black Friday deals 2021
Discover all the best Black Friday iPhone deals. See which retailers are discounting iPhones this Black Friday and Cyber Monday.
-
Currys Black Friday sales are now live! What should you snap up this Black Friday?
From laptops to vacuum cleaners and headphones, find out which items have the best discounts this Black Friday.
-
Black Friday Klarna deals live now: Where to shop with Klarna this Black Friday
Looking to buy now but pay later in the Black Friday sales? Here’s where you can shop with Klarna for the best Black Friday deals and discounts.
-
When is Black Friday 2021?
Black Friday is one of the biggest shopping days of the year and this year it falls on 26 November. Cyber Monday follows on 29 November.
-
Black Friday Clearpay deals live now: Where to shop with Clearpay this Black Friday
Looking to shop this Black Friday but pay for your order later? Here are all the best Black Friday deals with Clearpay as a payment option at the checkout.
-
Lovehoney Black Friday deals 2021
Lovehoney’s Black Friday and Cyber Monday deals will be sure to satisfy you – both in the bedroom and in your bank account.
-
Simba Black Friday deals 2021 – What to expect
After this year, you deserve a good night’s rest. So don’t lose sleep over your spendings – find out how you can get a Simba Sleep mattress for less on Black Friday and Cyber Monday.
-
GoPro Black Friday deals 2021 – What to expect
Get big discounts off GoPro’s latest camera models this Black Friday and Cyber Monday.
-
Jet2 Black Friday deals 2021 – Now live!
Discover the best deals and discounts from Jet2 this Black Friday and Christmas season. Get discounts off last-minute flights, holidays and city breaks.
Ask an Expert