Black Friday 2020 UK: What to expect and how to save this Black Friday

Black Friday 2020 is coming to the UK on November 27th. So what should you expect from this year's biggest sale?

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What will Black Friday 2020 look like in the UK?

It’s safe to say that 2020 has been a year for the unexpected, and Black Friday could quite well be no different. In the past few years we’ve seen a trend of more and more retailers joining in the historically American Black Friday sales here in the UK. But what will this year’s sale look like?

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What did Black Friday 2019 look like?

2019 brought us some amazing Black Friday deals from popular online retailers such as Amazon, boohoo and Very. It was the first year that we’ve seen a real trend towards online shopping for Black Friday versus braving the crowds on the high street. Traditional high street retailers such as Currys and John lewis launched deals online early and allowed shoppers to browse from the comfort of their own homes.

You can compare Black Friday 2019 to Black Friday 2020 in our guide to Black Friday 2020 statistics.

Will major retailers be participating in Black Friday 2020?

2020 has been a mixed bag for retail and despite several big US retailers saying they won’t be participating in Black Friday this year, we anticipate most retailers to join in on this popular shopping holiday.

The COVID-19 pandemic has left lots of families in the UK with uncertain finances and we expect many will use Black Friday 2020 to score savings on Christmas presents and other big-ticket necessities such as washing machines and mattresses that they might not have had money for otherwise.

  • We expect lots of retailers to join in with Black Friday 2020 to try to re-coup some of the losses related to COVID-19
  • We expect many retailers to go for low discounts (10-15%) but across all categories (also known as site-wide discounts)
  • We don’t expect many delivery deals for Black Friday as many delivery services are still delayed

Retailers we’re expecting big Black Friday deals from in 2020

These retailers typically play a big part in the UK’s Black Friday sales so we’re expecting the same again this year.

  • boohoo: Last year boohoo offered up to 75% off everything plus free delivery
  • ASOS: Last year ASOS offered up to 70% off everything, historically their best ever offer.
  • Missguided: Last year Missguided gave Black Friday shoppers 60% off everything.
  • Amazon: Amazon usually has big discounts off its own tech including Amazon Echo, Firestick and Kindle.
  • Very: No matter what you’re looking for this Black Friday, Very is sure to have discounts of up to 60% off.

Tips and tricks for Black Friday 2020

  • Start your research now. Many UK retailers start their sales before Black Friday to try to get a leg up on the competition. This gives you time to consider your options and really find the best bargain.
  • How much does it cost right now? It’s also worth looking at prices well before Black Friday – not all Black Friday deals are the cheapest you’ll find during the year.
  • Shop around. This is particularly important for branded items such as Apple iPhones or Samsung TVs, be sure to check with the brand themselves as well as other stockists. Apple tend to offer very low Black Friday deals but retailers such as Very or Currys could save you £££.
  • Check the returns policy.It’s easy to get caught up in the bargains, but make sure you read the returns policy before you buy your Black Friday bargain, just in case you change your mind or it’s not what you expected. Some stores may not allow you to return heavily discounted items.

When is Black Friday 2020 in the UK?

Black Friday always falls on the day after Thanksgiving in the US. In 2020, it falls on Friday 27 November.

Deals generally start appearing online at the beginning of the day on Friday, but some stores start sales early and even let them run for weeks after the starting date. We’ll be monitoring deals and posting the best ones on this page, so keep checking here for more.

If you’re looking to buy from an international store, you might have to wait until opening hours start in the store’s home country.


Black Friday 2020 predictions: Deals we’re expecting to see

In 2020, Black Friday is going to be big. Finder predicts that Brits will spend £5.6 billion on and around the November 27 shopping day, with one in four Brits planning to spend big. Whether you’re shopping for clothes, tech, beauty or travel deals it’s super important to know your budget when going into sale events so you’re not spending money for the sake of it. Try to do your research to know how much your desired items have been going for throughout the year to really get an idea of the best deals.

Black Friday is the last major sale event for the year until Boxing Day, so these sales tend to not only offer incredible savings but give shoppers a great opportunity to get their Christmas shopping done and dusted. On Black Friday we tend to see sales sitewide or storewide compared to Boxing Day where select stock from the last year is all put into a sale silo. This means that Black Friday is a really good opportunity to pick up popular items that you don’t often see on sale.

We’ve got a pretty good feeling that a fair amount of sales will start earlier than expected and actually finish at a later date. Who doesn’t love more time to shop and take advantage of some of the best deals of the year?


You can see that on the big day the Internet gets pretty busy for search terms relating to Black Friday. To stay ahead of the competition make sure you know what you want to buy before the sales start.



When do the Black Friday 2020 sales end?

Black Friday sales will typically finish online at the end of the day on Friday. However, most retailers will either continue their Black Friday deals through the weekend and into Cyber Monday or will offer a new discount on the Monday. More and more retailers have been extending their Black Friday discounts online even as far as into the start of December. If you’re worried you’ve missed out on something, it’s always good to double-check online.

What is Cyber Monday 2020?

Cyber Monday was traditionally the biggest day for shopping online, whereas Black Friday was historically when people shopped in stores, although recently, plenty of deals have appeared online on Black Friday. Cyber Monday is the Monday after Black Friday. So if you missed out on a deal on Black Friday you still have the chance of picking up a bargain on Cyber Monday with many retailers offering new or continued deals online. Cyber Monday 2020 is 30 November.

Why is it called Black Friday?

Many explanations link the name to the fact that retailers operate at a loss or “in the red” during January to November, so this is the day their profits turn around (in the “black”). However, the name actually dates further back than that. It began in Philadelphia, when it was used to describe the disruptive swarms of people hitting the streets in search of a bargain.

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