Black Friday UK 2021 deals: Shop the best Black Friday sales in the UK

Black Friday 2021 is already on the way! Find out what we expect from Black Friday in the UK.

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Black Friday is November 26, 2021. Taking place after the US Thanksgiving holiday, this is the ultimate bargain hunter’s holiday.

Enjoy avoiding the crowds and shopping from your couch while drinking a cup of tea – and use our ultimate guide to shopping online during Black Friday in the UK to score the best deals of the year.

We’ll be updating this page LIVE during Black Friday, so if you’re on the hunt for a great deal, be sure to bookmark this page.

Despite Black Friday 2020 being an online-only event we still saw some seriously good deals from some of the UK’s biggst brands.

  • eBay offered discounts on everything you could want, including tech, fashion, home and sports.
  • Very.co.uk had discounts of up to 60% off every category, including fashion, homeware, appliances, tech, toys and sport goods. As part of its Black Friday deals, Very is also offering some great discounts off Apple products including iPhone 11 and Apple watch, and Nintendo gaming products including Nintendo Switch and Nintendo Switch Lite.
  • John Lewis' Black Friday offers included discounts off Apple AirPods, Sony TVs, Bosh appliances and beauty brands.
  • Currys PC World's sale had great deals on the Fitbit Versa 2, Shark vacuum cleaners and a wide range of laptops, plus a whopping £100 saving on the JVC LT-43CF890 Fire TV Edition 43″ Smart 4K TV!
  • Amazon: This popular online retailer went live with all of its Black Friday offerings, including 3 free months of Amazon Music, a 50% discount on select channels through Prime Video ands tons of great discounts off small businesses nice and early.

    • Best Black Friday deals 2021 UK – Live now!

    ASOSASOS
    New!

    New customer: 10% off site wide on orders over £20

    Show code
    New!
    GoldsmithsGoldsmiths
    Exclusive

    Exclusive: 12% off orders

    Ends

    Show code
    Exclusive
    Very.co.ukVery.co.uk
    Top deal!

    Sale! Up to 30% off selected Home & Furniture

    Get deal
    Top deal!
    boohooboohoo
    Exclusive

    Exclusive: Extra 15% off

    Ends

    Show code
    Exclusive
    BondaraBondara
    Exclusive

    Exclusive: 15% off your order!

    Ends

    Show code
    Exclusive
    Disney+Disney+

    Treat a loved one to the gift of Disney with a 12 month gift subscription

    Get deal
    Roman OriginalsRoman Originals
    New customers

    20% off your first order!

    Get deal
    New customers

    FULL LIST: All Black Friday 2021 deals now live:

    Black Friday is already on its way! We’ve scoured the UK’s most popular retailers (and some lesser-known ones too) and gathered together all the very best deals available in the UK today. Shop our top picks below start your saving now!

    PrettyLittleThingPrettyLittleThing
    Hot!

    Get 20% off everything!

    Show code
    Hot!
    JD SportsJD Sports
    Sale!

    Clearance: get up to 50% off

    Get deal
    Sale!
    WaterstonesWaterstones

    20% off bestselling paperbacks

    Ends

    Show code
    ArgosArgos

    Nintendo Switch Lite just £199

    Get deal
    ArgosArgos

    Save up to £40 on Nikon cameras

    Get deal
    ZavviZavvi

    2 for £25 T-shirts

    Get deal
    FeeluniqueFeelunique
    Students!

    15% student discount

    Get deal
    Students!
    Bloombox ClubBloombox Club

    Get £50 to spend on new plants

    Get deal
    AccessorizeAccessorize
    Students!

    10% Student Discount

    Get deal
    Students!
    Karen MillenKaren Millen
    Students!

    20% student discount

    Get deal
    Students!
    Fragrance DirectFragrance Direct
    Super!

    £10 off orders over £75

    Show code
    Super!
    John Lewis & PartnersJohn Lewis & Partners
    Free delivery!

    Free Standard delivery on orders over £50

    Show code
    Free delivery!
    JD SportsJD Sports
    Pay later!

    Buy now pay later with Clearpay at JD Sports

    Get deal
    Pay later!
    Beauty ExpertBeauty Expert
    Top deal!

    Save 10% when you spend £40 or 15% when you spend £85

    Show code
    Top deal!
    GlossyboxGlossybox
    Exclusive

    Exclusive: First box for £11

    Ends

    Show code
    Exclusive
    Nasty GalNasty Gal

    Denim up to 50% off

    Get deal
    eBayeBay

    Best offers from eBay for subscribers

    Get deal
    TredzTredz

    Get £5 off when you sign up to the Tredz newsletter

    Get deal
    Sports DirectSports Direct

    Free £5 voucher!

    Show code
    LOOKFANTASTICLOOKFANTASTIC

    Save 15% on your order at LOOKFANTASTIC!

    Show code
    CoastCoast

    20% off everything!

    Show code
    GlossyboxGlossybox

    First Glossybox for £10!

    Ends

    Show code
    LittlewoodsLittlewoods

    Up to 60% off fragrance

    Get deal
    LittlewoodsLittlewoods

    Up to £140 off iPhones!

    Get deal
    LittlewoodsLittlewoods

    Up to £170 off Apple MacBook Air Laptops

    Get deal
    LittlewoodsLittlewoods

    £50 off selected Nikon cameras

    Get deal
    MissguidedMissguided

    Level up with MG's Beauty range

    Get deal
    MissguidedMissguided
    Maternity

    Maternity: Dress your bump in style with Missguided

    Get deal
    Maternity
    Whittard of ChelseaWhittard of Chelsea

    Get 15% off when you refer a friend

    Get deal
    SchuhSchuh
    Students

    10% student discount

    Get deal
    Students
    ArgosArgos

    Get up to 50% off jewellery and watches at Argos

    Show code
    My Geek BoxMy Geek Box

    2 for £23 on selected t shirts

    Get deal
    UGGUGG

    Free delivery on all orders

    Get deal
    Ego ShoesEgo Shoes

    Extra 20% student discount

    Get deal
    LegoLego

    Get big savings with LEGO daily deals

    Get deal
    Mountain WarehouseMountain Warehouse

    Up to 70% off in the sale!

    Get deal
    Yankee CandleYankee Candle
    Students

    Students: 12.5% off Yankee Candle and WoodWick Candle

    Get deal
    Students
    Pact CoffeePact Coffee
    New customers!

    £5 off your first order

    Show code
    New customers!
    Vans.co.ukVans.co.uk

    Free delivery on all orders

    Show code
    Not on the High StreetNot on the High Street

    Discover unique gifts at Not On The High Street

    Get deal
    AsicsAsics

    Women's running shoes from £38.50

    Get deal
    RegattaRegatta

    Get great deals on outdoor gear from Regatta

    Get deal
    LogitechLogitech
    Students

    25% student discount

    Get deal
    Students
    BurtonBurton

    Up to 70% off Sale!

    Show code
    boohooMANboohooMAN

    Explore 1,000s of styles under £10

    Get deal
    Chain Reaction CyclesChain Reaction Cycles

    £5 off first orders over £50 with newsletter sign-ups

    Get deal
    ClarksClarks
    Sale!

    Autumn Sale: up to 30% off selected styles

    Ends

    Show code
    Sale!
    Jack WillsJack Wills

    10% Student Discount

    Get deal
    Carphone WarehouseCarphone Warehouse

    iPhone 11 for just £36 per month

    Get deal
    FootasylumFootasylum

    Sale: Up to 60% off

    Ends

    Get deal
    GilletteGillette
    Students

    10% student discount

    Get deal
    Students
    Dorothy PerkinsDorothy Perkins

    Free unlimited delivery for a whole year!

    Get deal
    BuyagiftBuyagift

    Spa days for 2 from £39

    Get deal
    Urban OutfittersUrban Outfitters

    Free standard delivery on orders over £30

    Get deal
    Currys PC WorldCurrys PC World

    Save up to £200 off selected SONY Bravia Smart 4K TVs

    Get deal
    Pop In A BoxPop In A Box

    Subscribers save 10%

    Get deal

    TV Black Friday deals

    Black Friday is a great time to snap up a new TV at a discounted price.

    • Very is already offering up to £700 off Samsung and LG smart TVs
    • Currys is one of the UK’s biggest tech retailers and has TVs for as little as £99.
    • Argos are following the trend of other big UK tech retailers with super low prices across top branded TVs.
    • Amazon has tons of TVs from all brands at discounted prices, plus fast, free Prime delivery.
    Samsung QE55Q80T 55 inch, QLED, 4K Ultra HD, Quantam Processor, Object Tracking Sound, HDR 1500, Smart TV

    Samsung QE55Q80T 55 inch, QLED, 4K Ultra HD, Quantam Processor, Object Tracking Sound, HDR 1500, Smart TV from Very.co.uk

    Was: £1599

    Now: £899 (Save £700)

    Get deal
    LG 50NANO796NE 50 inch, 4K Ultra HD NanoCell, HDR, Smart TV

    LG 50NANO796NE 50 inch, 4K Ultra HD NanoCell, HDR, Smart TV from Very.co.uk

    Was: £599

    Now: £479 (Save £120)

    Get deal
    Samsung UE65TU7100 65 inch, Crystal View, 4K Ultra HD, HDR, Smart TV

    Samsung UE65TU7100 65 inch, Crystal View, 4K Ultra HD, HDR, Smart TV from Littlewoods

    Was: £1149.99

    Now:£579.99 (Save £570)

    Get deal
    Samsung QE43Q60T 43 inch, QLED, 4K Ultra HD, Ambient Mode, HDR, Smart Q60 TV

    Samsung QE43Q60T 43 inch, QLED, 4K Ultra HD, Ambient Mode, HDR, Smart Q60 TV from Very.co.uk

    Was: £799

    Now: £499 (Save £300)

    Get deal
    SAMSUNG QE49Q85TATXXU 49

    SAMSUNG QE49Q85TATXXU 49" Smart 4K Ultra HD HDR QLED TV with Bixby, Alexa & Google Assistant from Currys PC World

    Was: £1299

    Now: £899 (Save £400)

    Get deal
    Samsung 43In UE43TU7020KXXU Smart 4K UHD HDR LED Freeview TV

    Samsung 43In UE43TU7020KXXU Smart 4K UHD HDR LED Freeview TV from Argos

    Was: £379

    Now: £299 (Save £80)

    Get deal
    LG 55NANO816NA 55
    LG 55NANO816NA 55" Smart 4K Ultra HD HDR LED TV - Now £579 (£120 off)

    Currys PC World

    Get deal
    Bush 49 Inch Smart 4K HDR LED TV883/4175 - Lowest price for 49
    Bush 49 Inch Smart 4K HDR LED TV883/4175 - Lowest price for 49" TV

    Argos

    Get deal
    Luxor 55 inch 4K UHD, Freeview Play, Smart TV - Just £420
    Luxor 55 inch 4K UHD, Freeview Play, Smart TV - Just £420

    Littlewoods

    Get deal

    Laptop Black Friday deals

    • From Macbooks to Samsung laptops, get great deals off the latest laptop models from Very
    • Score big discounts of up to 30% off at Currys
    • Get Black Friday deals on big brands at Argos
    Apple MacBook Air (2020) 13 inch - Space Grey

    Apple MacBook Air (2020) 13 inch - Space Grey from Very.co.uk

    Was: £1399

    Now: £1249 (Save £170)

    Get deal
    LENOVO IdeaPad 3 15.6

    LENOVO IdeaPad 3 15.6" Laptop - AMD 3020e, 128 GB SSD, Black from Currys PC World

    Was: £379

    Now: £279 (Save £100)

    Get deal

    Headphones Black Friday deals

    Although Apple don’t usually join in on Black Friday deals, lots of providers offer Black Friday savings off Apple products, including Airpods.

    Apple AirPods (2019) with Charging Case - £125

    Apple AirPods (2019) with Charging Case - £125 from Very.co.uk

    Was: £159

    Now: £125 (Save £34)

    Get deal
    BEATS Solo 3 Wireless Bluetooth Headphones - Black - £125

    BEATS Solo 3 Wireless Bluetooth Headphones - Black - £125 from Currys PC World

    Was: £179

    Now: £125 (Save £54)

    Get deal
    Apple AirPods Pro - Active Noise Cancelling - £209

    Apple AirPods Pro - Active Noise Cancelling - £209 from Very.co.uk

    Was: £249

    Now: £209 (Save £40)

    Get deal
    Beats by Dre Studio 3 Wireless Headphones Decade Edition - £149

    Beats by Dre Studio 3 Wireless Headphones Decade Edition - £149 from Argos

    Was: £189

    Now: £145 (Save £40)

    Get deal

    Games Consoles Black Friday deals

    With the recent release of both the new Xbox Series X and PlayStation5, it’s unlikely that there will be any major discounts on the new generation consoles. We are however expecting some pretty great deals on the Nintendo Switch and older Sony and Microsoft models such as PS4 and Xbox One.

    SONY PlayStation 4 - 500 GB

    SONY PlayStation 4 - 500 GB from Currys PC World

    Now: £249

    Get deal
    Nintendo Switch Fortnite Special Edition Bundle

    Nintendo Switch Fortnite Special Edition Bundle from Very.co.uk

    Now: £249

    Get deal

    Mattress Black Friday deals

    Black Friday is a great time of year to treat yourself to a new mattress. Mattress industry disruptors like eve and Nectar all have strong Black Friday offering this year from 35% off mattresses, £100 off mattresses, 30% off accessories and more.

    Nectar memory foam mattress

    Nectar memory foam mattress from Nectar Sleep

    Was: £549

    Now: £459 (£100 off)

    Plus 2 free pillows (worth £70)! Get deal
    The Simba Hybrid Mattress -

    The Simba Hybrid Mattress - from Simba Sleep

    Was: £769

    Now: £499.85 (35% off)

    Get deal
    LittlewoodsLittlewoods

    Up to 40% off selected Silentnight

    Ends

    Get deal
    Simba SleepSimba Sleep
    Top deal!

    40% off orders over £300

    Ends

    Show code
    Top deal!
    Nectar SleepNectar Sleep

    35% off Any Mattress

    Ends

    Get deal
    Bensons for BedsBensons for Beds
    Top deal!

    Get £25 off £500 spend with Bensons for Beds

    Ends

    Show code
    Top deal!

    Fashion Black Friday deals

    Whether you’re looking for that perfect party top for your Zoom Christmas party or a new pair of Christmas PJs, Black Friday is a great time to score a discount on fashion for everyone.

    • boohoo's Black Friday is going off with a bang, with the retailer offering up to a massive 90% off everything, plus FREE delivery!
    • Missguided's Black Friday sales are now live with an impressive 30-80% off everything.
    • ShopPrettyLittleThing has gone a little wild this year with up to 99% off everything. Yes, NINETY-NINE percent.
    • Hot new fashion retailer I Saw It Firstis giving its customers up to a huge 60% off everything this Black Friday, with big savings on dresses, loungewear and accessories
    • Very has a great selection of fashion from some of the UK’s most popular brands, with discounts of at least 20%.
    • ASOS' full Black Friday event has now started with its biggest Black friday offer ever of up to 70% off everything.
    • Nasty Gal is offering shoppers a huge 60% off everything except beauty and sale, that’s a huge deal!
    • Fast fashion superstar Shein is giving its customers a huge discount of up to 80% off its already crazy low prices.
    • Superdry is celebrating its biggest Black Friday sale ever with up to 50% off.
    • Gymshark is known for its pre-Black Friday sale: Gymshark Blackout. It took place super early this year on November 16, but there are still some styles available at a 50% discount.
    • Littlewoods has tons of great fashion and footwear lines from top brands with at least 20% off.
    • Grabbing any kind of discount at Reiss is always a win, this year you can enjoy 20% off full priced items.
    • Fat Face has launched its Black Friday sales with up to 50% off selected styles.
    • La Redoute's Black Friday deals have started with a strong discount of up to 40% off everything.
    • Evans Black Friday deals are now live, you can score up to 50% off everything and 30% off cold weather styles right now.
    • New Look's Black Friday deals started early and you can still shop with a discount of up to 50% off select lines.
    • For Christmas gifts for all (including yourself!), check out Not on the High Street's Black Friday deals and get up to 50% off selected items.
    boohoo Polka Dot Mesh Sleeve High Neck Bodysuit - 15% off - Just £12

    boohoo Polka Dot Mesh Sleeve High Neck Bodysuit - 15% off - Just £12 from boohoo

    Was: £15

    Now: £12 (15% off)

    Get deal
    Missguided navy sequin high neck mini dress - 40% off - Just £21

    Missguided navy sequin high neck mini dress - 40% off - Just £21 from Missguided

    Was: £35

    Now: £21 (40% off)

    Get deal
    boohoo wrap duvet coat - 30% off - Just £59.50
    boohoo wrap duvet coat - 30% off - Just £59.50

    boohoo

    Get deal
    Missguided blue co ord colour block knitted joggers - 20% off - Just £22.40
    Missguided blue co ord colour block knitted joggers - 20% off - Just £22.40

    Missguided

    Get deal
    ASOS Brave Soul Grunge crew neck jumper dress - 24% off - Just £15
    ASOS Brave Soul Grunge crew neck jumper dress - 24% off - Just £15

    ASOS

    Get deal
    PrettyLittleThingPrettyLittleThing

    Shop fashion for under £12

    Get deal
    MissguidedMissguided

    Level up your loungewear game with MG

    Get deal
    MissguidedMissguided
    Hot!

    35% off Going Out vs Staying In

    Get deal
    Hot!
    ASOSASOS
    New!

    New customer: 10% off site wide on orders over £20

    Show code
    New!

    Travel Black Friday deals

    Hotels.comHotels.com
    Reward!

    Stay 10 nights, get 1 reward night!

    Get deal
    Reward!
    Booking.comBooking.com
    Huge!

    Up to 50% off hotel bookings

    Show code
    Huge!
    ExpediaExpedia

    Book early and save up to 20%

    Get deal
    ExpediaExpedia

    Discover great travel deals at Expedia

    Get deal

    Beauty Black Friday deals

    Black Friday is a great time to score a beauty deal, especially if you’re looking for beauty Christmas gifts for someone special.

    • LOOKFANTASTIC has launched its Black Friday offering with up to 30% off selected products plus a killer Black Friday Beauty Box worth £155 for just £35!
    • allbeauty is live with Black Friday deals of up to 65% off brands including Olaplex, Elizabeth Arden and Kerastase.
    • FeelUnique has Black Friday deals and offers of up to 33% off +3000 brands!
    • High street favourite Superdrug is giving customers up to 60% off selected lines plus a free mystery box when you sped £15 or more on Revolution beauty.
    • Benefit is offering Benebabes 20% off everything, 25% off orders over £60 and 30% off orders over £100!
    • Stock your makeup bag with Illamasqua and get up to 50% off selected products.
    • Beauty brand Revolution is giving customers up to 50% off everything.
    Urban Decay Naked 3 Palette

    Urban Decay Naked 3 Palette from LOOKFANTASTIC

    Was: £43

    Now: £34.20 (20% off)

    Get deal
    BaByliss 2667u Curl Secret Hair Curler

    BaByliss 2667u Curl Secret Hair Curler from Argos

    Was: £119.99

    Now: £69.99 (£50 off)

    Get deal
    Prada Candy Eau de Parfum

    Prada Candy Eau de Parfum from LOOKFANTASTIC

    Was: £72

    Now: £54 (£18 off)

    Get deal
    Very.co.ukVery.co.uk
    Beauty

    Huge beauty savings: Get up to 50% off

    Get deal
    Beauty
    GlossyboxGlossybox
    Exclusive

    Exclusive: 10% off all subscriptions

    Ends

    Show code
    Exclusive
    Beauty ExpertBeauty Expert
    Top deal!

    Save 10% when you spend £40 or 15% when you spend £85

    Show code
    Top deal!
    LOOKFANTASTICLOOKFANTASTIC

    Save 15% on your order at LOOKFANTASTIC!

    Show code

    When do the Black Friday 2021 sales end?

    Black Friday sales will typically finish online at the end of the day on Friday. However, most retailers will either continue their Black Friday deals through the weekend and into Cyber Monday or will offer a new discount on the Monday. More and more retailers have been extending their Black Friday discounts online even as far as into the start of December. If you’re worried you’ve missed out on something, it’s always good to double-check online.

    What is Cyber Monday 2021?

    Cyber Monday was traditionally the biggest day for shopping online, whereas Black Friday was historically when people shopped in stores, although recently, plenty of deals have appeared online on Black Friday. Cyber Monday is the Monday after Black Friday. So if you missed out on a deal on Black Friday you still have the chance of picking up a bargain on Cyber Monday with many retailers offering new or continued deals online. Cyber Monday 2021 is 29 November.

    Why is it called Black Friday?

    Many explanations link the name to the fact that retailers operate at a loss or “in the red” during January to November, so this is the day their profits turn around (in the “black”). However, the name actually dates further back than that. It began in Philadelphia, when it was used to describe the disruptive swarms of people hitting the streets in search of a bargain.

    2021 Black Friday spending intentions 🛍️

    33% of the UK plans to shop this year's Black Friday and Cyber Monday sales, with an average spend of £275 per person.

    Which gender will spend the most?

    On average, men will spend £335, while women will spend £190. Of the two, women have shown the steepest drop in budget since last year. In 2020, women spent an average of £243 in the Black Friday sales, 22% more.

    Which generation will spend the most?

    Generation X are planning to spend the most on average (£339), a 12% increase from 2020.On the other end of the spectrum, the silent generation will spend an average of £163 this year, 28% less than in 2020.

    Is Black Friday starting earlier?

    Our analysis on Google Trends data shows that search interest in Black Friday sales is starting earlier each year, with 2021's event expected to start 12 weeks before. This could indicate that retailers have been kicking off their Black Friday sale events earlier in a bid to entice early bird consumers.

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    Browse our full list of 2021 Black Friday deals here to see all the best offers.

    Tips and tricks for Black Friday 2021

    • Start your research now. Many UK retailers start their sales before Black Friday to try to get a leg up on the competition. This gives you time to consider your options and really find the best bargain.
    • How much does it cost right now? It’s also worth looking at prices well before Black Friday – not all Black Friday deals are the cheapest you’ll find during the year.
    • Shop around. This is particularly important for branded items such as Apple iPhones or Samsung TVs, be sure to check with the brand themselves as well as other stockists. Apple tend to offer very low Black Friday deals but retailers such as Very or Currys could save you £££.
    • Check the returns policy.It’s easy to get caught up in the bargains, but make sure you read the returns policy before you buy your Black Friday bargain, just in case you change your mind or it’s not what you expected. Some stores may not allow you to return heavily discounted items.

    The UK’s best Black Friday deals 2021

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    Black Friday 2020: How one day became a month

    Finder published a paper in October 2020 on how this year's Black Friday is likely to play out amid a global pandemic, as well as how the retail industry is set to evolve. Our paper includes original research, contributions and predictions from experts including Andy Mulcahy of the internet retail body IMRG, consumer psychologist Kate Nightingale, PrettyLittleThing's marketing acquisition manager Lee Carter, and Zoë Mills, retail occasions expert at GlobalData.
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    Join Finder now to get this report immediately and many other free benefits, including exclusive tips and deals. It takes just a few seconds!

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