Most popular Christmas gifts

The bestselling Christmas presents from the past

Remember the time when iPod Nanos were the must have gadget at Christmas? Or perhaps when Spirit by Leona Lewis was nestled in stockings up and down the country…

Well, now you can relive the past 14 years and see what the top selling gifts have been each Christmas. Is your kitchen full of Jamie cookbooks and your bedroom full of Kindles, or have you avoided receiving mainstream gifts? Take a look below to find out.

Electronics

kindle fire
Understandably, the most common electronics item to be gifted for Christmas over the past decade has been a Kindle. This nifty little digital reader has been an Amazon bestseller four times, according to our research, with prices ranging from a humble £90 to the slightly more expensive £200.

Year Most gifted product Price
2007 3rd generation iPod nano in black £112.00
2008 Kodak P720 7″ Digital Picture Frame £70.00
2009 2nd generation iPod touch £172.00
2010 5th generation Kindle £200.00
2011 5th generation Kindle £200.00
2012 The Kindle Fire £45.00
2013 Kindle Paperwhite £90.00
2014 Kindle Paperwhite £90.00
2015 Kindle Fire £70.00
2016 Fire TV stick £40.00
2017 2nd generation Amazon Echo Dot £50.00
2018 3rd generation Amazon Echo Dot £59.99
2019 Fitbit Versa 2 with Alexa Built-in £160.00
2020 Sony PlayStation 5 £800.00

Toys and games

CAH UK
From 2013 to 2016, Cards Against Humanity was the best-selling game on Amazon in December – holding the number one spot as the most purchased product in the Toys and Games section for four consecutive years. Apart from this, another popular alternative has been the Exploding Kittens board game.

Year Most gifted product Price
2007 Silverlit Radio Control Picoo Z Helicopter £39.99
2008 Silverlit Radio Control Picoo Z Helicopter £39.99
2009 The 20Q game £15.99
2010 The Jigsaw Roll £14.99
2011 Bananagrams £14.99
2012 Super Stomp Rocket Kit £14.99
2013 Cards Against Humanity: UK edition £15.00
2014 Cards Against Humanity: UK edition £15.00
2015 Cards Against Humanity: UK edition £15.00
2016 Cards Against Humanity: UK edition £15.00
2017 Exploding Kittens: A Card Game About Kittens and Explosions and Sometimes Goats £6.99
2018 Exploding Kittens: A Card Game About Kittens and Explosions and Sometimes Goats £6.99
2019 Asmodee Dobble Card Game £7.99
2020 Fire HD 8 Tablet £39.99

Gaming


When it comes to gaming, the Just Dance products have certainly prevailed. The game makes an appearance on our list four times, in the years 2009, 2011, 2012 and 2020 – particularly for the Nintendo Wii products.

Year Most gifted product Price
2007 Dr Kawashima's Brain Training: How Old Is Your Brain? for Nintendo DS £29.95
2008 Mario Kart with Wii Wheel, for the Wii £25.95
2009 Just Dance for Wii £39.99
2010 Fifa 11 for PS3 £39.95
2011 Just Dance 3—Special Edition, for Wii £25.00
2012 Just Dance 4 for Wii £39.99
2013 Call of Duty: Ghosts, for Xbox 360 £51.95
2014 Grand Theft Auto V for PS4 £39.99
2015 Fallout 4, PS4 £39.99
2016 Call of Duty: Black Ops III (PS3) £39.99
2017 Crash Bandicoot N. Sane Trilogy (PS4) £29.99
2018 The Nintendo Switch £249.99
2019 Pokemon Sword - Nintendo Switch £41.99
2020 Just Dance 2021 (Nintendo Switch) £29.99

Books


It’s hard to go wrong with gifting a book for Christmas, and our list proves that an evergreen hardback filled with recipes can go a long way. Jamie Oliver’s take on quick and easy cooking has proven popular for Christmas twice before, but for those in the mood for some fiction, anything from Stephenie Meyer to Margaret Atwood has previously sufficed.

Year Most gifted product Price
2007 Nigella Express, Nigella Lawso £26.00
2008 The Tales of Beedle the Bard, J. K. Rowling £12.00
2009 Eclipse (Twilight Saga), Stephenie Meyer £11.30
2010 Jamie's 30-Minute Meals, Jamie Oliver £26.00
2011 Steve Jobs: The Exclusive Biography £12.99
2012 Jamie's 15-Minute Meals, Jamie Oliver £27.00
2013 Alex Ferguson My Autobiography, Alex Ferguson £12.99
2014 Girl Online, Zoe Sugg (aka Zoella) £7.99
2015 Harry Potter Colouring Book £6.99
2016 After you, Jojo Moyes £8.99
2017 The Clever Guts Diet: How to revolutionise your body from the inside out £16.99
2018 Becoming, Michelle Obama £12.99
2019 The Testaments, Margaret Atwood £12.50
2020 The Thursday Murder Club, Richard Osman £7.50

Methodology

Amazon
Wayback Machine
PriceSpy

Click here for more research. For all media enquiries, please contact:

Matt Mckenna
UK Communications Manager
T: +44 20 8191 8806
matt.mckenna@finder.com@MichHutchison/in/matthewmckenna2

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