Over 50s life insurance with free gifts: Which gift comes out on top?

We compare and rank the best free gifts on offer across a range of over 50s life insurance policies.

We’ve ranked the best over 50s life insurance policies with free gifts based on the value of the gift, the minimum premium you have to pay and the qualifying period before you can become eligible.

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Free gift comparison for over 50s life insurance

We compare some of the best over 50s life insurance providers in the UK and analyse the free gifts that they have on offer.

CompanyMinimum premiumFree giftHow to qualify
Legal & General£5£100 free gift card (Amazon or M&S)Eligible for your gift card after six months of premiums paid. Policy has to be purchased direct and is not available to cashback customers.
Sunlife£3.70£100 Love2Shop gift cardEligible for your gift card after six months of premiums paid. Policy has to be purchased direct.
Royal London£7£100 Argos, M&S (physical gift card or ecard) or £100 cash via chequeEligible for your gift card after eight months of premiums paid. Policy has to be new and has to be purchased direct. Available until the 21 August.
Direct Line£5£100 gift card Amazon, M&S or Love2Shop rangeEligible for your gift card after six months of premiums paid. Policy has to be purchased direct and only one gift card per household is allowed.
Churchill£5£100 Amazon, M&S or Tesco gift ecardEligible for your gift card after six months of premiums paid. Policy has to be purchased direct and is not available for cashback customers.
British Seniors£4.14£75 M&S gift card (or £150 if you qualify for joint cover)Eligible for your gift card after six months of premiums paid. Policy has to be purchased direct.
Shepherds Friendly£10£50 Love2Shop gift cardEligible for your gift card after six months of premiums paid. Policy has to be purchased direct and is not available for cashback customers.
Vitality£45Discount on gym memberships, sports brands and moreEligible for your gift card after six months of premiums paid and some benefits are only available for customers who subscribe to the Vitality Optimiser. Policy has to be purchased direct.
Sainsbury’s£518,000 nectar points (worth £90)Eligible for Nectar points after five months of premiums paid and double points for the lifetime of your policy. Policy has to be purchased direct and is not available for cashback customers.

Each insurer offers some attractive gift options with some key differences in the value of the gift and the terms and conditions under which the customer can become eligible.

Royal London offers the best cash reward by offering customers the choice of a £100 gift card or cheque after eight months of paid premiums. However, if you own a Nectar card, Sainsbury’s offers the best gift in terms of monetary value with 18,000 points (£90) triggered after five months of premiums paid and double points for the entire duration of the policy.

Vitality takes a different approach to its free gift policy by incentivising its customers to lead a healthy and happy lifestyle. It’s possible to get up to 40% off a gym membership at Virgin Active, receive discounts off leading sports brands and gain weekly rewards if customers subscribe to the Vitality or Wellness optimiser.

Best over 50s life insurance with a free gift

We’ve ranked the top 4 over 50s life insurance providers based on the value of the free gifts on offer.

    1. Sainsbury’s – 90 nectar points and double points for life (for Nectar holders) – Best overall free gift.
    2. Royal London – £100 Love2Shop voucher or £100 cheque – Best for cash rewards.
    3. Sunlife – £100 Love2Shop voucher (multiple retailers) – Best reward for flexibility.
    4. Vitality – 40% off gym membership (with Vitality Optimiser) – Best reward for health incentives.

Compare over 50s life insurance providers

Name Product Cover range Term Pays out Joint cover
50-80
Up to £10,000
Unlimited (you pay until you turn 90)
If you die or get a terminal illness during the cover period
No
50-80
£257 to £32,054 (subject to age and premium)
Lifetime
In the event of death
No
50-95
Up to £10,000
Unlimited (you pay until you turn 95)
If you die or get a terminal illness during the cover period
No
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Frequently asked questions

The offers compared on this page are chosen from a range of products we can track; we don't cover every product on the market...yet. Unless we've indicated otherwise, products are shown in no particular order or ranking. The terms "best", "top", "cheap" (and variations), aren't product ratings, although we always explain what's great about a product when we highlight it; this is subject to our terms of use. When making a big financial decision, it's wise to consider getting independent financial advice, and always consider your own financial circumstances when comparing products so you get what's right for you.

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