Klarna launches a redesigned version of its app in the UK

Posted: 8 September 2020 11:42 am
News
klarna news


Klarna Image: Supplied

Buy now, pay later provider Klarna unveils its new and improved app for UK consumers.

Klarna, the leading global pay later service, has announced the launch of its newly redesigned app.

The old version only allowed shoppers to manage their payments and their account via the app, but now customers can use it for their entire shopping journey – from inspiration and discovery through to transaction.

Shopping now takes place within the Klarna app on a retailer’s website, with the option to pay for products either by Klarna (if a retailer has partnered with Klarna) or by traditional credit or debit cards. This offers more control and flexibility all in one place.

Content is also personalised to the consumer, including favourite stores and previous shopping behaviour, to give users a more unique customer experience.

New features of the app will include:

  • Wish lists. Shoppers can save the items they love. Wish lists can be kept for private use, or shared with friends and family.
  • Price drop notifications. Consumers can set up alerts for the products they love and keep track of pricing.
  • Deals. Klarna hunts down the best online deals and presents them to shoppers daily.
  • Exclusively curated content. Fashion, beauty and lifestyle brands are personalised to the individual consumer.

Sebastian Siemiatkowski, CEO and co-founder of Klarna, says: “Our mantra at Klarna has always been about creating the smoothest experiences for our users. In the past few months, we’ve seen a shift in shopping behaviour, with millions fully embracing digital purchasing for the first time as physical stores were closed.

“The new Klarna app elevates the entire shopping experience from start to finish by bringing together all the best aspects of shopping in one place, giving Klarna users a unique and personalised experience at their fingertips.”

To compare the range of buy now, pay later providers available in the UK, check out our guide with all the latest information.

Ask an Expert

You are about to post a question on finder.com:

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder.com provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and Terms of Use.

Questions and responses on finder.com are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site