Klarna launches a redesigned version of its app in the UK
Buy now, pay later provider Klarna unveils its new and improved app for UK consumers.
Klarna, the leading global pay later service, has announced the launch of its newly redesigned app.
The old version only allowed shoppers to manage their payments and their account via the app, but now customers can use it for their entire shopping journey – from inspiration and discovery through to transaction.
Shopping now takes place within the Klarna app on a retailer’s website, with the option to pay for products either by Klarna (if a retailer has partnered with Klarna) or by traditional credit or debit cards. This offers more control and flexibility all in one place.
Content is also personalised to the consumer, including favourite stores and previous shopping behaviour, to give users a more unique customer experience.
New features of the app will include:
- Wish lists. Shoppers can save the items they love. Wish lists can be kept for private use, or shared with friends and family.
- Price drop notifications. Consumers can set up alerts for the products they love and keep track of pricing.
- Deals. Klarna hunts down the best online deals and presents them to shoppers daily.
- Exclusively curated content. Fashion, beauty and lifestyle brands are personalised to the individual consumer.
Sebastian Siemiatkowski, CEO and co-founder of Klarna, says: “Our mantra at Klarna has always been about creating the smoothest experiences for our users. In the past few months, we’ve seen a shift in shopping behaviour, with millions fully embracing digital purchasing for the first time as physical stores were closed.
“The new Klarna app elevates the entire shopping experience from start to finish by bringing together all the best aspects of shopping in one place, giving Klarna users a unique and personalised experience at their fingertips.”
To compare the range of buy now, pay later providers available in the UK, check out our guide with all the latest information.