How to pick the perfect piece of jewellery for that special someone

There are just a few easy questions you need to ask in order to determine the perfect jewellery gift. This guide will help you ask those questions and know what to do with the answers!

Jewellery and accessories are such personal things that it can be very difficult to choose something that someone else will love – no matter how well you know them. Whether you’re picking a Valentine’s gift for your partner, a birthday present for your daughter or a Mother’s Day gift for your mum, we’ve put together some steps follow to help you choose the perfect piece.

Firstly, you need to figure out what types of jewellery your loved one likes and would wear the most. You might already have a picture in your mind of the types of jewellery they wear on a regular basis but if not, you can:

  • Check what accessories they’re wearing the next time you see them
  • If you live with them, take look at the most recently worn items on their dresser or in their jewellery box
  • If you live far away or won’t see the person soon, you can check their recent pictures on Instagram or Facebook for clues.
  • If they’re the social media type, see if they have a Pinterest account that you can use for inspiration
  • Check out the brands they follow on Instagram or like on Facebook. This could provide clues as to specific brands they like.

Now that you have a picture of what kind of jewellery they like, answer these four questions:

How to choose the right jewellery (1)

Top jewellery brands

Now that you have a better idea of the different types of jewellery and exactly what you’re looking for, scroll down to see our top picks for each different kind of jewellery.

We’ve chosen a bunch of brands that will be perfect for whatever type of jewellery your loved one favours. Happy shopping!

1. Goldsmiths
Best for gold jewellery.

Goldsmiths is one of the UKs oldest and biggest jewellers and as their name suggests, they're experts in all things gold. If you're looking for the perfect golden gift the expertise and quality of Goldsmiths is exactly what you need.

  • Free next day delivery
  • Free returns

Go to Goldsmiths website View discount codes for Goldsmiths

2. Accessorize
Best for costume jewellery.

Shop for vibrant, statement-making lifestyle jewellery at well known high street brand Accessorize. Accessorize stock jewellery of every size, shape and colour so you're sure to find the perfect gift.

  • Free delivery on orders over £40
  • Free returns

Go to Accessorize website View discount codes for Accessorize

3. The Jewel Hut
Best for chunky jewellery.

The Jewel Hut is a hub for hundreds of jewellery brands so you're sure to find the right statement gift here. Better yet, The Jewel Hut prides itself on its competitive prices so you'll be able to get the perfect gift without breaking the bank.

  • Free delivery on orders over £50

Go to The Jewel Hut website View discount codes for The Jewel Hut

More guides on Finder

  • Jewellery statistics

    For the things that aren’t easy to express, say it with jewellery. From wedding rings to gold bracelets, these ornate gifts can be used to celebrate any special occasion.

  • Shop diamonds at a discount with 50% off at Goldsmiths

    Diamonds at 50% off are everyone’s best friend! Check out our top picks of Goldsmith’s diamond ring sale and score up to 50% off today.

  • Wedding rings for men

    Discover everything you need to know about buying wedding rings for men! Including how to decide on a metal, shape and where to buy from for the best deals.

  • Most important things you need to know when choosing an engagement ring

    Whether you’re picking one out together or you want to surprise your partner, this guide will help you make the perfect engagement ring choice.

  • Jewellery promotions and deals

    Looking for a discount on your next jewellery purchase? Check out our list of handy discount codes for a whole bunch of jewellers and save on your next order.

  • Where to buy engagement rings

    Let us help you find the perfect ring for the big question with our list of engagement ring retailers.

  • How to choose the perfect eternity ring

    Looking to surprise a loved one with a symbolic eternity ring? Use our guide to find out about the meaning behind this declaration of love and our top tips for finding the perfect ring.

  • Where to buy watches

    Looking for a new watch? Whether it’s a gift for you or a loved one, we’ve compiled a list of our favourite online watch retailers to help you out!

  • Where to buy jewellery

    Looking for the perfect bracelet, necklace, earrings or maybe even an engagement ring? We’ve pulled together our favourite online jewellers to help you out.

Ask an Expert

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and Terms of Use.

Questions and responses on are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site